How Green & Blacks Scaled From a £4m “Niche Organic” to a £40m “Everyday Premium" Brand - Mark Palmer, ex-Marketing Director Green & Blacks, Pret A Manger, Co-founder Cawston Press.

Show Notes

This week’s episode of HUNGRY.  is with the Food and Drink Marketing Master, Mark Palmer. 

Mark has a glittering and illustrious career: 

Ex-Marketing Director: Green & Blacks, Pret A Manger. 
Co-founder: Cawston Press, L.A. Kombucha.  
Chairman: UNION Hand-Roasted Coffee. 
Marketing Manager: Burger King and United Biscuits.  

His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.  

ON THE MENU: 

1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 

2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand.

3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.

4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth.

5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks

6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing?

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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.