This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha. Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits. His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible. ON THE MENU: 1. How Gree...
This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer.
Mark has a glittering and illustrious career:
Ex-Marketing Director: Green & Blacks, Pret A Manger.
Co-founder: Cawston Press, L.A. Kombucha.
Chairman: UNION Hand-Roasted Coffee.
Marketing Manager: Burger King and United Biscuits.
His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.
ON THE MENU:
1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand".
2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand.
3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.
4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth.
5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks
6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing?
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HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
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