OFFBounds Retail

In this episode of OFFBounds, Paula Macaggi sits down with Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, to explore what it really takes to modernize marketing inside one of the world’s largest technology companies. From building global centers of excellence and putting insights and first-party data at the core of transformation, to leading what she calls a once-in-30-years opportunity to create the AI PC category, Emily shares how Lenovo is shaping the future of compute, brand, and storytelling across 180 markets. The conversation also dives into measuring real marketing impact, turning global partnerships like Formula One and FIFA into business value, and why curiosity, conviction, and simplicity are essential for leaders navigating constant disruption.

Creators and Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024
Editor
Bicho de Goiaba Podcasts
A Brazilian podcast producer. Main clients: Coca-Cola, PepsiCo, Grant Thornton, SKF and Alelo.

What is OFFBounds Retail?

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.

Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.

Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.

OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.