Album 2 Track 1 – James Brown, Founder/Chief Encouragement Officer at start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately?

Happy New Year Brand Nerds! Starting 2020 with a wonderful episode helping you shift your personal paradigm for a fantastic New Year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. Welcome to 2020. The year of encouragement!

We “encourage” you to listen and learn about many topics highlighted by:

• The energy of encouragement and how it transformed James’ life and how it may change your life too
• If you have a talented toxic team member, what do you do?
• For your marketing campaign, learn about the power of casting the right people and setting them and your
campaign up for huge success.

Show Notes

About EncourageX

Over the last 15 years, we have searched for a better way to encourage the people we care about in a more personal, authentic, and consistent way. We were unable to find an easy solution to our problem, so we decided to build it ourselves!

The result is a new, holistic approach to encouragement influenced by some of the leading experts in various fields of psychology. Our simple and easy to use web application is designed to help you transform your good intentions into actions that encourage, inspire, and support the people you care about.

Vision: Encourage the world, one person at a time

Mission: Strengthen Personal Relationships

Strategy: Personal, Authentic, Consistent

About James Brown

Strategic Marketing, Sales and Business Development Leader with over 20 years of experience. Served as Head of Marketing & Sales, Director of Marketing Strategy, Director of Business Strategy, Product Development Manager, Brand Strategist, Business Development Manager, Solutions Consultant and Distributor Sales Representative.

Relentless focus on the problem solving, design and implementation of strategic marketing and sales programs that drive profitable growth and organizational alignment. Committed to building strong cross-functional teams and brand ambassadors at every level within the organization.

Passionate about the creation of strong brands that deliver clear, concise and consistent value propositions for employees, customers, investors.

What is Brands, Beats & Bytes?

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck