78: Fascinating Data-Science Superpowers That Can Help Your Business Grow

Show Notes

My guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific. It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways:

1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to others in your vertical.

2. They also offer a detailed to-do list of recommendations and action items that can be implemented to help drive more revenue and customer lifetime value.

3. And finally, and certainly not least, a deep product and customer analytics directly from your Shopify data to uncover insights that help to continue to drive revenue growth.

Let 2020 be your year to level-up your skills with insights into being proactive with your store's data.

No more guessing games or analysis paralysis!

This episode will help you increase user engagement, sales and conversions by doing more of what’s working for leading online businesses in your industry.

What You Will Learn Today

• How to optimize your traffic and conversion by gathering better data and grow online sales.
• How to benchmark your Shopify performance against peers and competitors in your industry.
• How to avoid analysis paralysis.
• Weekly work-flow for periodic KPI checks and deep issue analysis.

Links And Resources Mentioned In This Episode

• Conversific <- 50% off any 1-year plan. Free trial included.
• Conversific Shopify App
• SMART Goals Framework
• 10 Hacks To Boost Your Store's Revenue

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!

Proudly Sponsored By Justuno

Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. 

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What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.

Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
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LinkedIn: linkedin.com/in/shutt
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