The European Startup Show

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Summary

Adrien Nussenbaum, co-founder and US CEO of Mirakl on: Big Trends in Retail and Ecommerce; Evolution of Buyer Behaviour and Growing a business to $100M ARR

Show Notes

In this episode, I sit down with Adrien Nussenbaum, co-founder and US CEO of Mirakl. Mirakl is part of France’s 40 most promising startups and widely seen as the next French “unicorn.” Their online marketplace technology today powers over $1.5B gross margin value (GMV).  In our talk, Adrien discusses the big trends in eCommerce, how companies need to do to adapt, and how they built a $100M ARR business.

[1:00] - How you came about starting Mirakl and the significance of the name
[6:52] - How does Mirakl fit into the e-commerce landscape
[11:25] - How Mirakl helped the French government during the coronavirus crisis
[19:09] - What are the typical use cases for online marketplaces in B2B and B2C scenarios
[24:26] - Trends in e-commerce
[31:17] - Trends in buyer behavior
[35:27] - Who are the losers going to be in e-commerce?
[37:37] - How will online marketplace technology impact amazon?
[41:10] - How did you build your brand and get your first few customers?
[47:39] - As a coach to Harvard Business School, Rock Accelerator Program. What are the most common problems or questions you get from the startup founders?

Favorite book: The Sun Also Rises by Ernst Hemmingway

What is The European Startup Show?

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.