The Grow and Convert Marketing Show

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.

Watch as they analyze real SERP examples for AI writing tools keywords, revealing:
  • How to determine if a keyword is worth targeting
  • The difference between category and jobs-to-be-done keywords from a SERP perspective
  • How to spot opportunities in mixed-intent SERPs
  • When to create one piece vs. multiple pieces for similar keywords
  • Why high search volume doesn't always equal high priority
  • How to use SERP analysis to rank


Whether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

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What is The Grow and Convert Marketing Show?

We share our thoughts and ideas on how to grow a business.