Bill CollettiCrisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.
Show Notes
Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.
To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:
- The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.
- The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.
- Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.
Links & Notes
- (00:48) - Introducing Bill Colletti
- (04:14) - About Kith
- (06:02) - COVID-19 Crisis Communications
- (11:34) - Moving Forward
- (16:56) - The Risk Matrix
- (20:22) - Getting Involved on Short Notice
- (22:59) - Smart Generosity
- (25:40) - What can communicators do right now?
- (32:59) - Major League Baseball on finding their way back to normal
- (36:42) - Bringing back the most impacted industries
- (41:12) - Three Key Insights
What is Purpose 360?
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.