What do a 15-passenger ski van, unintentional healthcare careers, and patient acquisition have in common? They all come up in this chat with Calvin Gooley, CEO of Cicada. We dive into how practices can improve patient access, reduce wait times, and actually get reviews from happy patients.
We cover:
🏥 Why patient acquisition is broken (and how clinics can fix it)
📹 Using video testimonials for both retention and growth
🌍 Why most practices underuse Local SEO—and how to fix that fast
🧠 Healthcare innovation: from wearables to smarter intake workflows
📊 When should a clinic start using CRM tools (spoiler: earlier than you think)
📚 Resources mentioned:
👤 Guest: Calvin Gooley
LinkedIn: https://www.linkedin.com/in/calvingooley/
Agency: https://www.cicada.co
🔧 Tools Mentioned: HubSpot, Google Workspace, Raycast
📚 Talkie.ai Blog: https://talkie.ai/blog/?utm_campaign=spm-podcast-ep-3
Get access to exclusive content and past podcast episodes with the free Talkie Educational Vault:
https://talkie.ai/newsletter-educational-vault/?utm_campaign=spm-podcast-ep-3
What is Scaling Practice Management by Talkie.ai?
Scaling Practice Management is the show for healthcare practice leaders who want to grow smarter, not harder. Real stories, proven strategies, and emerging tech — all to help you scale your clinic without burning out your team or sacrificing patient care.