01 — Emotional Intelligence in Email Marketing w/ Kait Creamer

Kait Creamer is the CRM Marketing Manager at Framer, which is a prototyping tool for web designers and developers. Kait’s done a lot of work talking about emotional intelligence in email - she keynoted all three litmus lives last year . In this episode we’re talking about why it’s important to actually think about the audience, rather than just what we need as marketers.

Show Notes

— Mark Robbins starter HTML: https://www.goodemailcode.com/
— Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Bonus book list — Kait's recommendations 

• The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga
• The Power of Agency by Paul Napper and Anthony Rao
• The One Thing by Gary Keller
• Biased by Jennifer Eberhardt
• The Art of Logic by Eugenia Cheng
• HBR’s 10 Must Reads on Emotional Intelligence
• Dataclysm by Christian Rudder
• Nonviolent Communication by Marshall Rosenberg
• The Gap: The Science of What Separates Us from Other Animals by Thomas Suddendorf
• Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior by Temple Grandin

Join Kait here:
https://www.wanderingkait.com/
https://twitter.com/kaitcreamer
https://www.instagram.com/wanderingkait/
https://www.linkedin.com/in/kaitcreamer
https://www.framer.com/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

What is EmailTalk?

A podcast for emailgeeks, who want to do email marketing better.