Off the Record with Aram

Saul Colt – the self-proclaimed smartest man in the world. Our guest host Sergey Ross is interviewing Saul about how to make your business stand out and build brand affinity.

Show Notes

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Key talking points:

- PR stunts and making your brand unforgettable
- Advice on building your brand through influence and not audience
- Importance of word-of-mouth marketing


About Saul:

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.

He has worked with high-profile companies such as FreshBooks and Xero and the creative mastermind behind many of the edgy marketing campaigns run by Nike, Ebay and Rogers.

Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.

What is Off the Record with Aram?

Made by entrepreneurs for entrepreneurs. Off the Record is about the journey. It’s about fears, doubts, wins, and devastating losses. It’s about how people kept going no matter what to build their businesses, raise cash and hire the team.
Here battle-tested CEOs and VCs share how they jumped out of the airplane and tried to assemble it on the way down.
I hope you like it.

- Aram, CEO @ Crowdlinker.