In today’s Coffee With Cole, we go through my proven strategies to market a six-figure paid newsletter, including how to attract free subscribers and convert them into paying customers. After successfully building a newsletter generating over $300,000 in annual recurring revenue, I share detailed insights into copywriting tactics, content creation, and platform selection. We’ll cover the differences between Substack, ConvertKit, and Beehive, helping you choose the right platform based on your business goals. Additionally, you'll discover the optimal publishing cadence to grow your newsletter’s value over time. This episode is a must-watch for anyone in the ghostwriting, email marketing, and online writing niches looking to scale their newsletter business effectively.
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00:00) Intro
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00:32) The Supply Chain Of A Paid Newsletter
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07:21) How Often Should You Be Publishing Newsletters?
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12:29) How Do You Upsell Free Readers To Paying Subscribers?
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16:31) Attach CTAs At The End Of Your Newsletters
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17:34) Use Your Free Social Content To Market Your Paid Newsletter
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19:28) Conclusion
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