How to Win podcast with Peep Laja

This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers helped them compete with Amazon, and how building their own platform gave them a structural advantage.

Timestamps:
01:45 Focusing on underserved mid-market
02:15 Low pricing from efficient infrastructure
07:45 Content and community marketing
11:30 Bootstrapping forced efficiency
13:20 Building own platform from bootstrapping
16:15 Staying power and not getting ahead

Creators & Guests

Host
Peep Laja
Founder @ Wynter, CXL, Speero. B2B strategy. Messaging. Host of How to Win podcast.

What is How to Win podcast with Peep Laja?

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.