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The art of resonating with your niche and truly earning their attention.
So, you’ve chosen the perfect niche for your films. And you’ve done the research to ensure it can support you financially. Now what?
Well, one option is to just start making films and marketing yourself.
Just taking those two prerequisite steps—finding and validating your niche—puts you ahead of 95% of other indie filmmakers in terms of building a sustainable business around your work.
But I’d be remiss if I didn’t share the final piece to this niche puzzle—one that’ll help you create and communicate in such magnetic, compelling ways that when you release a new film, the folks in your niche won’t be able to whip out their wallets fast enough.
It’s a technique called “audience mapping,” and it’ll be your secret weapon for creating content and telling stories that are so specific, so emotionally-resonant, and so custom-tailored to your niche, that people will feel like you’re reading their minds.
They’ll feel connected to you and your work in ways that most filmmakers never experience. It’s that connection that opens the door to creating true fans, and building a sustainable long term business around films you care about.
That, my friend, the power of an audience map, and you’re about to learn exactly how to create one of your own.
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
Filmmaker Freedom is a new kind of filmmaking podcast. It's handcrafted it for those of us who like to think outside the box, to experiment, to walk our own path instead of doing things the way they've always been done. If you want to make make films you're proud of and make a living from it, this is the show for you. It's full of clear, focused, and actionable advice to help you succeed as an indie filmmaker in a constantly changing world.