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Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer audiences at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow.
"Retention is about giving the customer more of what they want”
Email is king, "the most effective way is if you use multiple touchpoints and have all messaging channels (Email, Push, and others) work together.”
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.