Lead the People

Joanna Dodd Massey, Ph.D., MBA has more than 25 years of experience in the media industry at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She’s an experienced C-level communications executive and Board Director. Joanna has managed brand reputation, corporate turnaround, crisis communications, culture transformation, and multi-million-dollar P&Ls. She’s the author of two books, "Culture Shock: Surviving Five Generations In One Workplace" and "Communicating During a Crisis: Influencing Others When the Stakes are High"

Top 3 Takeaways

  • Our brains are wired to detect threats in our environment—whether those threats are real or imagined.
  • When your brain switches into threat mode, it begins to shut down executive functioning—the part of the brain responsible for rational decision making and strategic thinking.
  • During times of change, you may get better results as a leader if you can understand what’s naturally happening inside the brains of those affected by the change—be empathetic and avoid making change more difficult by pushing your followers too hard or moving too quickly.

From the Source

“When we are in what's called an amygdala hijack which is basically when the amygdala is in charge, it is incumbent on the company, on the leader, on the manager, on the boss to dialogue with employees in a way that is going to get them out of the fear place where the amygdala is running the show and back into the rational mind so that they can look at it more rationally and not from fear and stress and upset.”

“Human beings have a very predictable response to change, and what's even more predictable is the type of change that will trigger them.”

“The one guarantee in life is change, and yet human beings are hardwired to resist change. We gravitate to that which is comfortable and familiar and similar to us, and we reject that which is different  and makes us uncomfortable.“

Connect with Joanna

Website: http://www.joannamassey.com

Book: Culture Shock: Surviving Five Generations in One Workplace

Book: Communicating During a Crisis: Influencing Others When the Stakes Are High


What is Lead the People?

Lead The People is your guide to unlocking your true potential as an authentic leader. Hosted by Dr. Matt Poepsel—The Godfather of Talent Optimization—this podcast dives deep into the art and science of what it takes to lead at the next level. With insightful conversations and practical strategies, each episode equips executives, strategic HR pros, and aspiring leaders with the tools it takes to boost performance, inspire teams, and drive meaningful impact. Whether exploring the latest workplace trends or tackling real-world leadership challenges, Lead The People offers an enlightened approach to leadership. Embark on a rewarding journey to become the leader your people deserve—the leader you were meant to be.