The Beautiful Business Podcast

In this episode, Amelia Wrighton shares how personal tragedy became the driving force behind Suicide&Co — a charity she co-founded to support people bereaved by suicide. From identifying a huge gap in mental health provision to building a national counselling service from the ground up, Amelia’s story is one of purpose, resilience, and bold leadership.About the GuestAmelia Wrighton is the co-founder and CEO of Suicide&Co, a UK charity dedicated to supporting people bereaved by suicide. Since launching in 2020, Suicide&Co has grown rapidly into a national service offering free counselling, emotional support, and resources to help people navigate suicide-related grief.Drawing on her own lived experience and a background in the commercial sector, Amelia has built a data-driven, human-centred organisation that combines empathy with innovation. Her work challenges stigma, reimagines fundraising, and is helping to reshape how the UK responds to suicide bereavement.Trigger WarningThis episode includes discussion of suicide and suicide bereavement. Please take care while listening and use the support resources below if you need help.This Episode CoversFrom loss to leadership: Amelia’s personal story and what inspired her to create a national, tech-enabled service for suicide bereavement.Finding the gap: Why suicide bereavement support is critically underfunded and often overlooked compared to prevention.Designing for scale and humanity: How Suicide&Co blends person-centred care with operational efficiency and data-led decision making.Fundraising with purpose: Why connection, creativity, and community are central to the charity’s approach — from branded merchandise to major gala events.Ambition without burnout: How Amelia stays grounded while leading a fast-growing team tackling emotionally demanding work.The North Star: Suicide&Co’s mission to ensure everyone bereaved by suicide in the UK is connected with support within the first week.What businesses can do: Amelia’s advice for leaders on bereavement policies, compassionate workplaces, and doing pro bono the right way.Support & Resources (UK)Suicide&Co — counselling, emotional support, and resources for people bereaved by suicide. Visit suicideandco.orgSamaritans — free, confidential 24/7 listening. Call 116 123 or visit samaritans.orgShout — free, 24/7 text support. Text SHOUT to 85258 or visit giveusashout.orgSurvivors of Bereavement by Suicide (SoBS) — peer-led groups and support line 0300 111 5065. Visit uksobs.orgMind — guidance on coping with bereavement by suicide and finding local support. Visit mind.org.ukNHS Urgent Help — call 111 or visit nhs.uk/urgenthelp for mental health crisis support.If you or someone else is in immediate danger, call 999.LinksWebsite: suicideandco.orgCounselling: Apply for supportSocial: LinkedIn – Amelia WrightonOrganisation: Suicide&Co on Instagram

Show Notes

In this episode, Amelia Wrighton shares how personal tragedy became the driving force behind Suicide&Co — a charity she co-founded to support people bereaved by suicide. From identifying a huge gap in mental health provision to building a national counselling service from the ground up, Amelia’s story is one of purpose, resilience, and bold leadership.


About the Guest

Amelia Wrighton is the co-founder and CEO of Suicide&Co, a UK charity dedicated to supporting people bereaved by suicide. Since launching in 2020, Suicide&Co has grown rapidly into a national service offering free counselling, emotional support, and resources to help people navigate suicide-related grief.


Drawing on her own lived experience and a background in the commercial sector, Amelia has built a data-driven, human-centred organisation that combines empathy with innovation. Her work challenges stigma, reimagines fundraising, and is helping to reshape how the UK responds to suicide bereavement.


Trigger Warning

This episode includes discussion of suicide and suicide bereavement. Please take care while listening and use the support resources below if you need help.


This Episode Covers

  • From loss to leadership: Amelia’s personal story and what inspired her to create a national, tech-enabled service for suicide bereavement.
  • Finding the gap: Why suicide bereavement support is critically underfunded and often overlooked compared to prevention.
  • Designing for scale and humanity: How Suicide&Co blends person-centred care with operational efficiency and data-led decision making.
  • Fundraising with purpose: Why connection, creativity, and community are central to the charity’s approach — from branded merchandise to major gala events.
  • Ambition without burnout: How Amelia stays grounded while leading a fast-growing team tackling emotionally demanding work.
  • The North Star: Suicide&Co’s mission to ensure everyone bereaved by suicide in the UK is connected with support within the first week.
  • What businesses can do: Amelia’s advice for leaders on bereavement policies, compassionate workplaces, and doing pro bono the right way.


Support & Resources (UK)

  • Suicide&Co — counselling, emotional support, and resources for people bereaved by suicide. Visit suicideandco.org
  • Samaritans — free, confidential 24/7 listening. Call 116 123 or visit samaritans.org
  • Shout — free, 24/7 text support. Text SHOUT to 85258 or visit giveusashout.org
  • Survivors of Bereavement by Suicide (SoBS) — peer-led groups and support line 0300 111 5065. Visit uksobs.org
  • Mind — guidance on coping with bereavement by suicide and finding local support. Visit mind.org.uk
  • NHS Urgent Help — call 111 or visit nhs.uk/urgenthelp for mental health crisis support.
  • If you or someone else is in immediate danger, call 999.


Links


What is The Beautiful Business Podcast?

Welcome to Beautiful Business, where we believe that success and sustainability go hand in hand.

In each episode, we delve into the strategies, tools, and connections that can transform your business into a force for good. Listen for insights, experiences and actionable advice that can drive both profitability and purpose.

Whether you're an established leader or an aspiring entrepreneur, this podcast aims to empower you with the knowledge, inspiration, and connections necessary to drive positive change in your organisation and beyond.

Each episode is designed to provide you with practical takeaways that can be applied immediately, helping you unlock your full potential as a leader and create a thriving business that makes a lasting difference.

So, whether you're seeking fresh ideas or new perspectives tune in to Beautiful Business and embark on a transformative journey towards sustainable success. Let's build a beautiful future together.

The podcast is powered by The Wow Company and if you're dedicated to building a Beautiful Business you can also check out http://wowco.uk/beautifulbusiness (wowco.uk/beautifulbusiness)