Responsive Lab Podcast

In this episode of The Responsive Lab, co-hosts Scott Holthaus and Carly Berna sit down with email marketing consultant Katelyn Baughan of KB Digital to uncover what’s broken in nonprofit ema...

Show Notes

In this episode of The Responsive Lab, co-hosts Scott Holthaus and Carly Berna sit down with email marketing consultant Katelyn Baughan of KB Digital to uncover what’s broken in nonprofit email marketing and how to fix it.

 

From donor retention challenges to the pitfalls of “spray and pray” messaging, Katelyn shares practical ways to move from broadcasting to relationship-building. Learn how to create a high-impact donor welcome series, set up automations that actually save time, and test your way into more effective fundraising emails.

 

You’ll walk away with:

  • The top reasons nonprofit emails underperform — and how to measure success
  • Practical tips for building a donor welcome series that inspires
  • Smart automation strategies to deliver better stewardship at scale
  • Examples of targeted emails that drive action
  • One simple change you can make today to boost results

 

Connect with Katelyn Baughan:

 

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

What is Responsive Lab Podcast?

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we're exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.