Onchain, Honestly!

In this episode, Aaron Kong, Director of Decentralized Finance at Figure, discusses how they are building capital markets infrastructure to make real-world credit faster, cheaper, and more accessible onchain.

We cover how Figure became one of the largest non-bank HELOC originators in the US and how much blockchain rails help reduce origination costs and improve loan execution.

We also discuss Figure’s DeFi strategy across Democratized Prime, Hashra, $Prime, and $YLDS, as well as its expansion into new credit asset classes. Aaron explains the role of DeFi capital, the risk profile of real-world credit, and Figure’s broader vision of turning institutional-grade credit markets into globally accessible onchain yield.

Aaron Kong LinkedIn: Aaron Kong | LinkedIn 
Aaron Kong X: (10) AARON (@aaronxkong) / X
Figure: Figure - America's #1 Non-Bank HELOC Lender 
Alea Research:  https://alearesearch.io/ 
Alea Research X: https://x.com/AleaResearch 
Spotify: 
Apple:
Alenka X: https://x.com/alenka_on_x 
Alenka LinkedIn: https://www.linkedin.com/in/alena-shmalko/ 
Kaisa X: https://x.com/kaisakaisa_ 
Kaisa LinkedIn: https://www.linkedin.com/in/kaisa-k-4aa212194/ 
DISCLAIMER: This Content is Provided Solely for Informational and Educational Purposes. It does Not Constitute Financial, Investment, or Legal Advice.

What is Onchain, Honestly!?

Onchain, Honestly is a conversation with the operators actually building crypto companies.

Kaisa and Alenka sit down with founders and leaders to talk about what the pitch decks leave out: go-to-market, hiring, revenue, real traction, and the unglamorous mechanics of turning a protocol or product into a business.

No hype, no theater. Just honest conversations about what works, what doesn't, and what it actually takes to build onchain.