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Join me and my guest, Lori Perlow, the Communications Manager for Camden County Educational Services and President of NJ Chapter of National School Public Relations Association. In a tip -filled talk about blending trends from business brand and marketing into an Educational Communications Plan for 2020, learn how schools -- even those without a full time Communications professional-- can optimize their core value messages to all stakeholders and tell their story of the school brand. Lori's career started in Business Marketing in NYC for top companies, but she found her home in communication for schools. Her unique path helps her in the blur and blend of today's marketing. She helps schools to share their brand identity in the noise of digital and social.
Join me and my guest, Lori Perlow, the Communications Manager for Camden County Educational Services and President of NJ Chapter of National School Public Relations Association. In a tip -filled talk about blending trends from business brand and marketing into an Educational Communications Plan for 2020, learn how schools -- even those without a full time Communications professional-- can optimize their core value messages to all stakeholders and tell their story of the school brand. Lori's career started in Business Marketing in NYC for top companies, but she found her home in communication for schools. Her unique path helps her in the blur and blend of today's marketing. She helps schools to share their brand identity in the noise of digital and social.
When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.