BLAST: The Builder's Tool for Tough Conversations

Episode 8 — BLAST: The Builder's Tool for Tough Conversations

Every builder will face a frustrated customer. The question isn't if — it's what you do when it happens. In this episode Gary Jernigan and Jason Joiner break down the BLAST method — Believe, Listen, Acknowledge, Satisfy, Thank — what it is, when to use it, and why it works. They'll walk through real examples, a live role play, and the moments early in their careers when they didn't have this tool and wished they had. If you've ever struggled to de-escalate a tough customer conversation, this one's for you.

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What is Dirt to Door Podcast?

Every home starts as dirt and ends as someone's dream. From Dirt to Door is where we talk about everything in between — the craft, the culture, and what it actually takes to build homes that change lives. Hosted by the team at CT Homes, this podcast is built for builders who want to be exceptional at what they do.