1 00:00:00,020 --> 00:00:01,880 Carol Cox: You're going to get so much value out of this 2 00:00:01,880 --> 00:00:04,550 episode on specific strategies you can use 3 00:00:04,550 --> 00:00:06,980 to get momentum on the speaking circuit with 4 00:00:06,980 --> 00:00:09,230 our guest, Cindy Rowe, on this episode of 5 00:00:09,230 --> 00:00:16,160 the Speaking Your Brand podcast. 6 00:00:16,160 --> 00:00:18,350 More and more women are making an impact by 7 00:00:18,350 --> 00:00:21,080 starting businesses, running for office and 8 00:00:21,080 --> 00:00:23,060 speaking up for what matters. 9 00:00:23,090 --> 00:00:25,340 With my background as a TV political 10 00:00:25,340 --> 00:00:28,190 analyst, entrepreneur and speaker, I 11 00:00:28,190 --> 00:00:30,680 interview and coach purpose driven women to 12 00:00:30,680 --> 00:00:33,170 shape their brands, grow their companies, 13 00:00:33,170 --> 00:00:35,810 and become recognized as influencers in 14 00:00:35,810 --> 00:00:39,200 their field. This is speaking your brand, 15 00:00:39,200 --> 00:00:41,660 your place to learn how to persuasively 16 00:00:41,660 --> 00:00:45,050 communicate your message to your audience. 17 00:00:46,310 --> 00:00:48,830 Diane Diaz: If you are trying to build your visibility as 18 00:00:48,830 --> 00:00:51,320 a speaker, maybe you've landed a first 19 00:00:51,320 --> 00:00:53,180 speaking gig, or maybe you've done a couple 20 00:00:53,180 --> 00:00:54,380 of speaking engagements already. 21 00:00:54,380 --> 00:00:58,070 But you might be wondering how speakers can 22 00:00:58,070 --> 00:01:00,830 build a consistent stream of speaking 23 00:01:00,830 --> 00:01:03,890 engagements and build momentum on the 24 00:01:03,890 --> 00:01:05,750 speaking circuit. So you might have seen 25 00:01:05,750 --> 00:01:07,940 speakers like the guest we have today 26 00:01:07,940 --> 00:01:10,730 speaking all over the place, but how do they 27 00:01:10,730 --> 00:01:13,190 do that? How do they build this consistent 28 00:01:13,190 --> 00:01:15,650 momentum with their speaking engagements so 29 00:01:15,650 --> 00:01:18,350 they can keep getting more speaking gigs? 30 00:01:18,590 --> 00:01:20,600 If you're new to speaking your brand, 31 00:01:20,600 --> 00:01:23,120 welcome. If you're returning to us, welcome 32 00:01:23,120 --> 00:01:25,430 back. I'm Diana Diaz and I'm lead speaking 33 00:01:25,430 --> 00:01:27,050 coach with speaking your brand. 34 00:01:27,050 --> 00:01:29,300 And today we are going to talk about all 35 00:01:29,300 --> 00:01:31,100 those things and more and the strategies 36 00:01:31,100 --> 00:01:32,930 that you can use, just like our guest has 37 00:01:32,930 --> 00:01:35,030 used to build momentum on the speaking 38 00:01:35,030 --> 00:01:36,830 circuit for yourself so that you can get out 39 00:01:36,830 --> 00:01:39,050 there and start doing more speaking 40 00:01:39,050 --> 00:01:41,240 engagements. Now, before I introduce Cindy, 41 00:01:41,240 --> 00:01:42,770 I just want to let you know that Cindy did 42 00:01:42,770 --> 00:01:44,660 go through our Thought Leader Academy back 43 00:01:44,660 --> 00:01:46,550 in June of 2022. 44 00:01:46,550 --> 00:01:49,550 So if you're interested in working on your 45 00:01:49,550 --> 00:01:52,070 signature talk, building your momentum, 46 00:01:52,070 --> 00:01:54,290 getting more speaking gigs, enrollment is 47 00:01:54,290 --> 00:01:55,940 open for the Thought Leader Academy. 48 00:01:55,940 --> 00:01:57,170 You can visit speaking your 49 00:01:57,170 --> 00:02:00,590 brand.com/academy. Again that is speaking 50 00:02:00,590 --> 00:02:03,980 your brand.com/academy. 51 00:02:03,980 --> 00:02:07,610 So let's get on to our guest Cindy Rose. 52 00:02:07,640 --> 00:02:10,790 Cindy is a dynamic professional speaker, 53 00:02:10,790 --> 00:02:13,250 trainer and a passionate entrepreneur, 54 00:02:13,250 --> 00:02:15,410 having built two successful companies from 55 00:02:15,410 --> 00:02:17,540 the ground up. She's an influential thought 56 00:02:17,540 --> 00:02:20,630 leader in her community who works tirelessly 57 00:02:20,630 --> 00:02:23,450 to change the narrative around kindness. 58 00:02:23,450 --> 00:02:25,070 And as I mentioned, Cindy is a graduate of 59 00:02:25,070 --> 00:02:27,200 the Thought Leader Academy almost exactly 60 00:02:27,200 --> 00:02:28,670 two years ago, by the way, I checked the 61 00:02:28,670 --> 00:02:31,910 date on that. So and Cindy was a guest on 62 00:02:31,910 --> 00:02:33,680 the Speaking Your Brand podcast already, 63 00:02:33,680 --> 00:02:35,870 also back in 2022. 64 00:02:35,870 --> 00:02:38,060 And just so you know, episode 284, 65 00:02:38,060 --> 00:02:39,950 connecting your ideas into one message. 66 00:02:39,950 --> 00:02:42,080 So definitely go back and listen to that. 67 00:02:42,080 --> 00:02:44,030 It is so wonderful to have you back on the 68 00:02:44,030 --> 00:02:45,080 podcast, Cindy. 69 00:02:45,080 --> 00:02:46,340 Cindy Rowe: Oh, thank you so much, Diane. 70 00:02:46,340 --> 00:02:47,510 It's my pleasure. 71 00:02:47,510 --> 00:02:50,180 I'm excited to be here and chat with you 72 00:02:50,180 --> 00:02:50,630 today. 73 00:02:51,350 --> 00:02:54,110 Diane Diaz: Yeah. Me too. And I'm I'm excited to have you 74 00:02:54,110 --> 00:02:55,730 talk about all the strategies that you've 75 00:02:55,760 --> 00:02:58,280 used, because it's a nice comparison to when 76 00:02:58,280 --> 00:03:00,980 you were on the podcast last and all the 77 00:03:00,980 --> 00:03:03,620 hard work that you've done to get yourself 78 00:03:03,620 --> 00:03:04,700 creating this momentum. 79 00:03:04,700 --> 00:03:06,620 And by the way, everybody should go check 80 00:03:06,620 --> 00:03:09,230 out Cindy's LinkedIn profile, because that 81 00:03:09,230 --> 00:03:10,880 is where you will see how on fire she is 82 00:03:10,880 --> 00:03:12,500 with speaking engagements. 83 00:03:12,740 --> 00:03:15,110 So maybe we can just start at the beginning. 84 00:03:15,110 --> 00:03:16,400 Maybe you can just tell our audience a 85 00:03:16,400 --> 00:03:17,510 little bit more. You know, I said that 86 00:03:17,510 --> 00:03:19,100 you're sort of passionate around kindness, 87 00:03:19,100 --> 00:03:20,480 but tell our audience a little bit more 88 00:03:20,480 --> 00:03:24,110 about the work that you do and kind of like 89 00:03:24,110 --> 00:03:26,300 your main message. 90 00:03:26,570 --> 00:03:29,240 Cindy Rowe: Absolutely. So I am a self-proclaimed 91 00:03:29,240 --> 00:03:32,900 kindness ambassador, and I tell my story, 92 00:03:33,080 --> 00:03:36,320 uh, during my presentations on how I became 93 00:03:36,320 --> 00:03:40,040 that. But, you know, I was in a dark place a 94 00:03:40,040 --> 00:03:43,280 long time ago, and somebody suggested that I 95 00:03:43,280 --> 00:03:45,500 do a random act of kindness, and it 96 00:03:45,500 --> 00:03:47,030 literally changed my life. 97 00:03:47,030 --> 00:03:50,330 So I, um, through the thought leader 98 00:03:50,330 --> 00:03:53,930 Academy, figured out my message on how I can 99 00:03:53,930 --> 00:03:57,230 help inspire and motivate others through 100 00:03:57,260 --> 00:03:59,690 kindness and getting in front of 101 00:03:59,690 --> 00:04:03,740 organizations. Um, whether it's corporate or 102 00:04:03,740 --> 00:04:07,670 nonprofits, anybody can benefit from hearing 103 00:04:07,670 --> 00:04:09,980 my message on kindness, and I really like to 104 00:04:09,980 --> 00:04:14,960 change their idea wrapped around kindness, 105 00:04:14,960 --> 00:04:18,800 because we think of it as such a basic thing 106 00:04:18,800 --> 00:04:20,600 that we all should do. 107 00:04:20,600 --> 00:04:23,960 And I've even had attendees come up and say 108 00:04:23,960 --> 00:04:26,960 that they weren't really excited about my 109 00:04:26,960 --> 00:04:30,950 message at at the beginning, and they left 110 00:04:30,950 --> 00:04:35,510 changed. And for me, that is a huge 111 00:04:35,510 --> 00:04:38,930 testimony on the power that kindness can 112 00:04:38,930 --> 00:04:41,030 have if you are truly open to it. 113 00:04:41,030 --> 00:04:44,690 So I you know, I love speaking with, um, 114 00:04:44,690 --> 00:04:47,720 leadership. You know, we need more kindness 115 00:04:47,720 --> 00:04:49,520 in the workplace. And that's really what I'm 116 00:04:49,520 --> 00:04:52,130 passionate about right now, is getting in 117 00:04:52,130 --> 00:04:54,710 front of as many people, um, in the 118 00:04:54,710 --> 00:04:56,870 workplace to to spread the message of 119 00:04:56,870 --> 00:05:00,740 kindness and how it actually belongs in our 120 00:05:00,740 --> 00:05:01,730 workplaces. 121 00:05:02,900 --> 00:05:04,400 Diane Diaz: Oh, yes. Thank you for sharing that. 122 00:05:04,400 --> 00:05:06,230 That's. And I remember when you and I worked 123 00:05:06,230 --> 00:05:08,780 together way back when on your VIP day. 124 00:05:08,780 --> 00:05:09,950 That is one of the things that we talked 125 00:05:09,950 --> 00:05:11,330 about. So we'll get to that in a minute. 126 00:05:11,330 --> 00:05:14,750 But what I want to know is thinking back to 127 00:05:14,750 --> 00:05:16,910 when you were in the Thought Leader Academy 128 00:05:16,910 --> 00:05:20,420 back in 2022, before you joined, what was 129 00:05:20,420 --> 00:05:22,850 your experience with speaking? 130 00:05:22,850 --> 00:05:24,230 Were you already speaking? 131 00:05:24,230 --> 00:05:25,940 How frequently were you speaking? 132 00:05:25,940 --> 00:05:28,190 What were the topics of your speaking back 133 00:05:28,190 --> 00:05:28,790 then? 134 00:05:28,940 --> 00:05:32,150 Cindy Rowe: Yeah, so I actually, uh, run a marketing 135 00:05:32,150 --> 00:05:36,290 company and I was doing speaking in my local 136 00:05:36,290 --> 00:05:39,560 community on social media and just different 137 00:05:39,560 --> 00:05:43,100 marketing tips, um, and strategies that 138 00:05:43,100 --> 00:05:45,680 small business owners could, could utilize. 139 00:05:45,680 --> 00:05:47,360 And I, I love doing that. 140 00:05:47,360 --> 00:05:48,770 I love giving back. 141 00:05:48,800 --> 00:05:53,420 Um, and I was actually doing I had I hosted 142 00:05:53,420 --> 00:05:54,800 my own conference. 143 00:05:55,010 --> 00:05:59,900 Um, and from that I started doing like lunch 144 00:05:59,900 --> 00:06:01,820 and learns, uh, locally. 145 00:06:01,820 --> 00:06:04,550 And then it was the chamber or my local 146 00:06:04,550 --> 00:06:06,890 chamber invited me to speak at the women's 147 00:06:06,890 --> 00:06:10,010 luncheon, and they wanted me to share my 148 00:06:10,010 --> 00:06:13,070 entrepreneurial story, and that's when I 149 00:06:13,070 --> 00:06:15,710 did. That is really where I got the bug. 150 00:06:15,710 --> 00:06:18,380 I'm like, I have to do this, and I and I 151 00:06:18,380 --> 00:06:22,550 felt like, um, I wasn't so passionate about 152 00:06:22,550 --> 00:06:24,920 sharing social media tips. 153 00:06:24,920 --> 00:06:27,290 I wasn't that didn't fire me up. 154 00:06:27,290 --> 00:06:31,040 And, um, but talking about my story that 155 00:06:31,040 --> 00:06:33,110 fired me up and I just got really excited. 156 00:06:33,110 --> 00:06:35,900 And that's, you know, when I stumbled across 157 00:06:35,900 --> 00:06:38,090 the Thought Leader Academy and and dove into 158 00:06:38,090 --> 00:06:41,630 that. And I'm grateful I will not ever look 159 00:06:41,630 --> 00:06:43,070 back on that decision. 160 00:06:43,070 --> 00:06:45,590 So it really helped me propel forward. 161 00:06:46,420 --> 00:06:47,620 Diane Diaz: Oh, I'm so glad to hear that. 162 00:06:47,620 --> 00:06:50,740 And I, I'm glad that you were able to share 163 00:06:50,740 --> 00:06:54,010 your story with the audience at the chamber, 164 00:06:54,010 --> 00:06:56,590 because that is something we also talk a lot 165 00:06:56,590 --> 00:06:59,710 about, is using your story to inspire other 166 00:06:59,710 --> 00:07:02,440 people to connect with the audience. 167 00:07:02,440 --> 00:07:04,510 And I'm sure, well, let me ask you this 168 00:07:04,510 --> 00:07:06,970 question. What was the reaction when you, 169 00:07:06,970 --> 00:07:08,590 from the audience like, what feedback did 170 00:07:08,590 --> 00:07:10,180 you get when you shared your story? 171 00:07:10,180 --> 00:07:12,130 What was how did they react to that? 172 00:07:12,160 --> 00:07:15,160 Cindy Rowe: I had people come up afterwards and like, 173 00:07:15,160 --> 00:07:18,130 they just really were grateful that I was so 174 00:07:18,130 --> 00:07:21,850 open and vulnerable and they they were 175 00:07:21,850 --> 00:07:24,700 inspired. I actually got a client from it 176 00:07:24,700 --> 00:07:26,320 too, which was kind of funny. 177 00:07:26,590 --> 00:07:28,720 Um, but because she related to me on a 178 00:07:28,720 --> 00:07:31,300 different level and she wanted to work with 179 00:07:31,300 --> 00:07:33,850 me. So that was really exciting. 180 00:07:33,970 --> 00:07:37,000 Um, yeah. And then I honestly was on cloud 181 00:07:37,000 --> 00:07:40,810 nine for several days, and I remember going 182 00:07:40,810 --> 00:07:43,240 home and telling my boyfriend at the time, 183 00:07:43,240 --> 00:07:45,400 I'm like, I need to do this. 184 00:07:45,400 --> 00:07:48,670 I need to do this more like, I like this was 185 00:07:48,670 --> 00:07:51,700 amazing. Um, and I just, you know, seeing 186 00:07:51,700 --> 00:07:52,990 their faces. 187 00:07:53,290 --> 00:07:57,850 I love humor, um, and I like, you know, our 188 00:07:57,850 --> 00:08:00,160 lives are funny and, you know, just kind of 189 00:08:00,160 --> 00:08:02,770 make light of things, but also having that 190 00:08:02,770 --> 00:08:06,190 serious aspect of the struggles and, you 191 00:08:06,190 --> 00:08:07,810 know, kind of opening up your heart a little 192 00:08:07,810 --> 00:08:10,990 bit. You see the reaction of people. 193 00:08:10,990 --> 00:08:14,200 And it just, I don't know, it gives you the 194 00:08:14,200 --> 00:08:16,060 warm fuzzies, actually. 195 00:08:16,060 --> 00:08:18,940 You know, I just yeah, I love it. 196 00:08:18,940 --> 00:08:22,690 Diane Diaz: So yeah, that's that's you're absolutely 197 00:08:22,690 --> 00:08:24,040 right. You do get the warm fuzzies. 198 00:08:24,040 --> 00:08:26,620 And I think it's through vulnerability, 199 00:08:26,620 --> 00:08:28,840 right, that we can connect with other humans 200 00:08:28,840 --> 00:08:30,100 who are sitting in the audience. 201 00:08:30,100 --> 00:08:31,930 And, and it's no surprise to me that 202 00:08:31,930 --> 00:08:33,130 somebody then wanted to work with you, 203 00:08:33,130 --> 00:08:35,470 because the more that we know about someone, 204 00:08:35,470 --> 00:08:37,390 the more we trust them, right? 205 00:08:37,390 --> 00:08:40,300 And then we trust them not only to listen to 206 00:08:40,300 --> 00:08:42,040 what they're saying, but we also trust to 207 00:08:42,040 --> 00:08:44,170 work with them. So it's no surprise to me 208 00:08:44,170 --> 00:08:45,670 that somebody wanted to work with you from 209 00:08:45,670 --> 00:08:48,010 that. And it seems like and we'll get to 210 00:08:48,010 --> 00:08:50,770 this in a moment as well, that that message 211 00:08:50,770 --> 00:08:52,240 that you where you started sharing your own 212 00:08:52,240 --> 00:08:55,330 personal story also then propelled you into 213 00:08:55,330 --> 00:08:58,090 sort of this greater momentum with your 214 00:08:58,090 --> 00:09:03,370 speaking. So, uh, you know, we we worked 215 00:09:03,370 --> 00:09:06,070 together again way back in 2022. 216 00:09:06,070 --> 00:09:08,740 And then so we worked on your signature talk 217 00:09:08,740 --> 00:09:12,400 around kindness. So, um, what was the goal 218 00:09:12,400 --> 00:09:15,070 that you had with that specific talk? 219 00:09:15,070 --> 00:09:16,480 Was it to generate leads? 220 00:09:16,480 --> 00:09:18,880 Was it to build brand awareness? 221 00:09:18,880 --> 00:09:21,100 Did you what was your goal, your specific 222 00:09:21,100 --> 00:09:23,170 goal in relation to creating that talk? 223 00:09:23,710 --> 00:09:26,710 Cindy Rowe: Um, I think brand awareness, just getting me, 224 00:09:26,740 --> 00:09:30,670 um, known as a speaker and kind of 225 00:09:30,670 --> 00:09:33,040 separating myself from my marketing company, 226 00:09:33,040 --> 00:09:35,110 that was really important to me. 227 00:09:35,320 --> 00:09:39,520 Um, I honestly haven't used my talks to 228 00:09:39,520 --> 00:09:42,910 generate leads per se. 229 00:09:43,090 --> 00:09:46,630 Um, that's kind of my next step is I want to 230 00:09:46,630 --> 00:09:50,350 create a training program that I can. 231 00:09:50,350 --> 00:09:53,140 So after they hear me speak about kindness, 232 00:09:53,140 --> 00:09:55,060 then they're like, well, we have to have her 233 00:09:55,060 --> 00:09:56,920 come in and work with our, you know, 234 00:09:56,920 --> 00:09:59,080 emerging leaders or our top leaders or 235 00:09:59,080 --> 00:10:01,120 whatever sales team. 236 00:10:01,180 --> 00:10:03,850 Um, I want to create that next product. 237 00:10:03,850 --> 00:10:08,140 So, uh, you know, I can help more people and 238 00:10:08,140 --> 00:10:11,380 just like, you know, zone in on certain 239 00:10:11,380 --> 00:10:14,350 things. Because during the conversation in 240 00:10:14,350 --> 00:10:16,990 my presentation, we don't deep dive, you 241 00:10:16,990 --> 00:10:21,340 know, it's it's not that serious, I guess. 242 00:10:21,340 --> 00:10:23,860 And and so I want to be able to have that 243 00:10:23,860 --> 00:10:25,660 opportunity to really go deeper. 244 00:10:25,660 --> 00:10:28,540 So that's that's next level for me. 245 00:10:29,350 --> 00:10:32,020 Diane Diaz: Yeah. That's great. No I like that because I 246 00:10:32,020 --> 00:10:34,030 think you're now you've been setting the 247 00:10:34,030 --> 00:10:36,010 foundation for that. You are known as the 248 00:10:36,010 --> 00:10:37,540 kindness speaker. Right. You speak on 249 00:10:37,540 --> 00:10:39,190 kindness. You're building that brand. 250 00:10:39,190 --> 00:10:41,290 You're building awareness for yourself. 251 00:10:41,290 --> 00:10:43,870 And then, as you said, and as we often tell 252 00:10:43,870 --> 00:10:46,900 our clients, you can then turn that into 253 00:10:46,900 --> 00:10:49,300 paid offerings where you then get paid to 254 00:10:49,300 --> 00:10:51,160 come do a workshop with them, where you do 255 00:10:51,190 --> 00:10:53,290 get to dive deeper into those topics. 256 00:10:53,290 --> 00:10:55,870 But this this talk that you're giving in all 257 00:10:55,870 --> 00:10:58,570 these talks around kindness are setting you 258 00:10:58,570 --> 00:11:00,790 up for that. So I love that. 259 00:11:00,790 --> 00:11:04,630 Now, do you do I know that on LinkedIn, when 260 00:11:04,630 --> 00:11:06,880 you're sharing content, all your almost all 261 00:11:06,880 --> 00:11:09,130 of your content is connected in some way, 262 00:11:09,130 --> 00:11:11,500 shape or form to kindness. 263 00:11:11,500 --> 00:11:13,630 So, you know, the message is out there that 264 00:11:13,630 --> 00:11:15,130 you're the kindness person. You're doing 265 00:11:15,130 --> 00:11:16,600 some speaking engagements. You created that 266 00:11:16,600 --> 00:11:17,890 signature talk. 267 00:11:18,040 --> 00:11:20,860 I'm curious, how do most of your speaking 268 00:11:20,860 --> 00:11:22,060 engagements come to you? 269 00:11:22,060 --> 00:11:23,680 Because, by the way, for our listeners, if 270 00:11:23,680 --> 00:11:26,110 you do go to Cindy's LinkedIn, what you're 271 00:11:26,110 --> 00:11:27,850 going to see, hopefully, is a post that I 272 00:11:27,850 --> 00:11:31,510 saw not too long ago where you had posted 273 00:11:31,510 --> 00:11:33,370 what your summer talk schedule was. 274 00:11:33,370 --> 00:11:35,560 You had three talks in June, one in July and 275 00:11:35,560 --> 00:11:38,530 two in August, which is incredible. 276 00:11:38,950 --> 00:11:41,740 But how do how do you get these speaking 277 00:11:41,740 --> 00:11:44,350 engagements? Tell us some of the ways that 278 00:11:44,350 --> 00:11:45,580 and strategies that you. 279 00:11:45,750 --> 00:11:48,390 Use to get those speaking engagements. 280 00:11:48,930 --> 00:11:52,590 Cindy Rowe: Um, yeah. So I do Google Google searches. 281 00:11:52,590 --> 00:11:55,200 I have the Google Alerts come in. 282 00:11:55,260 --> 00:11:57,660 Um, and actually I pay attention on 283 00:11:57,660 --> 00:12:02,370 LinkedIn. I follow a lot of speakers, and if 284 00:12:02,370 --> 00:12:05,670 they're speaking somewhere, I usually look 285 00:12:05,670 --> 00:12:09,930 it up. And if it aligns with, you know, the 286 00:12:09,930 --> 00:12:11,760 audience I want to get in front of, I'll add 287 00:12:11,760 --> 00:12:15,690 it to my little, uh, spreadsheet to follow 288 00:12:15,690 --> 00:12:18,930 up on. But Google alerts have been really 289 00:12:18,930 --> 00:12:21,870 great. Uh, lead source for me. 290 00:12:22,140 --> 00:12:25,920 Um, what's been really cool is where I've 291 00:12:25,920 --> 00:12:30,000 spoken at before, like, last year was an 292 00:12:30,000 --> 00:12:33,060 amazing year for me where I really hit it 293 00:12:33,060 --> 00:12:36,630 hard. Um, and I think I had somebody had 294 00:12:36,630 --> 00:12:40,770 asked me, I think, I think I had 18 speaking 295 00:12:40,770 --> 00:12:42,600 engagements last year. 296 00:12:42,990 --> 00:12:44,310 My goal was 12. 297 00:12:44,310 --> 00:12:48,090 So I, I did I did a great job with exceeding 298 00:12:48,090 --> 00:12:52,290 that. Um, but I'm now getting calls from 299 00:12:52,290 --> 00:12:56,130 people that saw me speak and they want me to 300 00:12:56,130 --> 00:12:59,880 come speak at an event or their conference 301 00:12:59,880 --> 00:13:01,710 or at their workplace. 302 00:13:01,710 --> 00:13:06,780 So now I'm a referable speaker, which is so 303 00:13:06,780 --> 00:13:10,020 incredible. Um, and, and, you know, you have 304 00:13:10,020 --> 00:13:13,620 a little bit more of a opportunity there, 305 00:13:13,620 --> 00:13:16,710 you know. With those people that have seen 306 00:13:16,710 --> 00:13:20,220 you speak and want you to come speak for 307 00:13:20,220 --> 00:13:23,130 them again. So that's been really exciting. 308 00:13:23,130 --> 00:13:25,020 That's been the change this year is I have 309 00:13:25,020 --> 00:13:28,410 more people coming to me than me, you know, 310 00:13:28,410 --> 00:13:31,620 filling out applications or sending cold 311 00:13:31,620 --> 00:13:36,000 emails. Um, but I work really hard on leads. 312 00:13:36,000 --> 00:13:39,690 I mean, that's I still, I still, you know, 313 00:13:39,690 --> 00:13:42,690 every week I am sending out emails or 314 00:13:42,690 --> 00:13:46,470 filling out applications, um, and hopes that 315 00:13:46,470 --> 00:13:47,520 I get booked. 316 00:13:48,540 --> 00:13:51,390 Diane Diaz: Thank you, Cindy, for sharing all of that, 317 00:13:51,390 --> 00:13:54,450 because I think these are things that, uh, 318 00:13:54,450 --> 00:13:56,730 you know, tips that we often give out. 319 00:13:56,730 --> 00:13:59,130 But I think it really shows those things in 320 00:13:59,130 --> 00:14:02,430 action and the results that you can have 321 00:14:02,430 --> 00:14:04,290 when you do those things. So as you said, 322 00:14:04,290 --> 00:14:06,060 every week. And so for the listener, just to 323 00:14:06,060 --> 00:14:08,100 reiterate, because these are things that I 324 00:14:08,100 --> 00:14:10,800 think are important when you're, you know, 325 00:14:10,800 --> 00:14:12,390 trying to build that momentum. 326 00:14:12,390 --> 00:14:15,090 So, you know, most of us, we've done random 327 00:14:15,090 --> 00:14:17,880 speaking here and there, but to build actual 328 00:14:17,880 --> 00:14:19,770 momentum and keep those speaking gigs 329 00:14:19,770 --> 00:14:23,730 coming. So Cindy said every week she's 330 00:14:23,730 --> 00:14:25,920 working the leads, looking for places to 331 00:14:25,920 --> 00:14:28,740 speak, seeing also I think another important 332 00:14:28,740 --> 00:14:30,000 thing that we often forget. 333 00:14:30,000 --> 00:14:31,860 I forget it sometimes to follow other 334 00:14:31,860 --> 00:14:34,410 speakers because as you mentioned, they are 335 00:14:34,410 --> 00:14:37,710 speaking in places. So if it aligns with 336 00:14:37,710 --> 00:14:39,780 what you speak about, no reason. 337 00:14:39,780 --> 00:14:42,300 You can't also pitch yourself to speak 338 00:14:42,300 --> 00:14:45,360 there. So working on those leads every week, 339 00:14:45,360 --> 00:14:47,250 following other speakers to see where 340 00:14:47,250 --> 00:14:49,800 they're speaking. Google alerts I love that 341 00:14:49,800 --> 00:14:52,350 you have that set up now do you do you set 342 00:14:52,350 --> 00:14:54,900 those up? How like what terminology do you 343 00:14:54,900 --> 00:14:57,120 use? Do you use call for speakers? 344 00:14:57,120 --> 00:14:59,640 Do you use women's conferences? 345 00:14:59,640 --> 00:15:01,950 What are you searching on in those Google 346 00:15:01,950 --> 00:15:02,940 alerts? Yeah. 347 00:15:02,940 --> 00:15:06,120 Cindy Rowe: So, uh, women speakers needed. 348 00:15:06,270 --> 00:15:09,120 Um, yeah. Call for speakers. 349 00:15:09,450 --> 00:15:11,520 Uh, keynote speaker. 350 00:15:11,790 --> 00:15:17,580 Um, I have because I love, um, hr and I've 351 00:15:17,580 --> 00:15:19,800 that's my sweet spot right now. 352 00:15:19,800 --> 00:15:21,990 I get booked to speak at a lot of HR 353 00:15:22,020 --> 00:15:25,980 conferences. I put in HR conferences, um, 354 00:15:25,980 --> 00:15:29,490 women conferences, pretty much, and 355 00:15:29,490 --> 00:15:32,010 leadership conferences, I think ERG 356 00:15:32,010 --> 00:15:35,130 conferences, pretty much every kind of, um, 357 00:15:35,730 --> 00:15:38,790 conference I've spoken at in the past, I 358 00:15:38,790 --> 00:15:43,440 have a Google alert for and yeah, search and 359 00:15:43,440 --> 00:15:46,440 I have a, um, so I'm based out of Illinois. 360 00:15:46,470 --> 00:15:48,690 I'm right on the border of Wisconsin and 361 00:15:48,690 --> 00:15:51,720 Illinois. So I do a call for speakers for 362 00:15:51,720 --> 00:15:54,420 Illinois, a call for speakers for Wisconsin. 363 00:15:54,630 --> 00:15:56,100 Um, and then just a general call for 364 00:15:56,100 --> 00:16:00,450 speakers. But I probably have close to 20 365 00:16:00,450 --> 00:16:05,640 Google alerts, um, that I have come to my I 366 00:16:05,640 --> 00:16:08,520 have a special Google folder, um, in my 367 00:16:08,520 --> 00:16:10,950 Gmail that it goes right there. 368 00:16:10,950 --> 00:16:14,250 So I don't it doesn't clog up my email box. 369 00:16:14,250 --> 00:16:18,270 And once a week that's I go and look at that 370 00:16:18,270 --> 00:16:20,130 and kind of weed through those. 371 00:16:20,130 --> 00:16:23,010 I also do Google alerts for um, like 372 00:16:23,010 --> 00:16:26,100 kindness articles that I may not have, you 373 00:16:26,100 --> 00:16:29,550 know, seen on my scrolling. 374 00:16:29,820 --> 00:16:32,580 Um, that really helps me stay in touch too 375 00:16:32,580 --> 00:16:33,810 with my topic. 376 00:16:33,810 --> 00:16:35,850 And that's been really helpful. 377 00:16:35,850 --> 00:16:39,450 So then I can, um, reference any kind of new 378 00:16:39,450 --> 00:16:43,470 research that's out there or idea that I 379 00:16:43,470 --> 00:16:45,690 haven't thought of or seen before. 380 00:16:45,690 --> 00:16:48,090 So that's been helpful for me for content 381 00:16:48,090 --> 00:16:48,660 to. 382 00:16:49,650 --> 00:16:51,510 Diane Diaz: Oh my gosh Cindy it's brilliant. 383 00:16:51,510 --> 00:16:54,030 These. Okay, a couple of things I had never 384 00:16:54,030 --> 00:16:57,180 thought of. Number one, to start having 385 00:16:57,180 --> 00:16:59,100 Google alerts for articles related to your 386 00:16:59,100 --> 00:17:01,440 topic, so you can stay on top of that topic. 387 00:17:02,460 --> 00:17:04,740 Mind blown for me. Like that's it's 388 00:17:04,740 --> 00:17:07,680 brilliant. And also the idea to have the 389 00:17:07,680 --> 00:17:10,050 Google alerts go to a folder in your, in 390 00:17:10,050 --> 00:17:12,450 your Gmail so that it doesn't clog up your 391 00:17:12,450 --> 00:17:13,860 email. Genius. 392 00:17:13,860 --> 00:17:16,050 Because of course it does clog up your email 393 00:17:16,050 --> 00:17:17,670 if you just let it come to the general 394 00:17:17,670 --> 00:17:19,650 folder there, but also a good way to collect 395 00:17:19,650 --> 00:17:21,210 them in one place so that you always know 396 00:17:21,210 --> 00:17:22,770 where their where they live and you can just 397 00:17:22,770 --> 00:17:24,000 go right back to it. 398 00:17:24,000 --> 00:17:25,830 Yes. So I love that. 399 00:17:25,830 --> 00:17:27,900 And I also love that you have many Google 400 00:17:27,900 --> 00:17:29,400 alerts set up on different search terms. 401 00:17:29,400 --> 00:17:31,740 So for anybody listening to this, if you're 402 00:17:31,740 --> 00:17:33,570 not clear on how to set up a Google alert is 403 00:17:33,570 --> 00:17:36,750 very simple. Just go literally go Google. 404 00:17:36,750 --> 00:17:38,580 How to set up a Google alert is very easy, 405 00:17:38,580 --> 00:17:40,770 trust me. But you can set them up on 406 00:17:40,770 --> 00:17:42,360 multiple search terms. And I think that's 407 00:17:42,360 --> 00:17:44,160 important because, you know, you have to 408 00:17:44,160 --> 00:17:46,680 kind of think outside the box sometimes for 409 00:17:46,680 --> 00:17:48,960 where you can speak that fits with your 410 00:17:48,960 --> 00:17:51,210 topic. So as Cindy mentioned, she's speaking 411 00:17:51,240 --> 00:17:53,490 to HR conferences a lot or meetings or 412 00:17:53,490 --> 00:17:56,400 things related to HR, but also could be, you 413 00:17:56,400 --> 00:17:59,970 know, a women's event or a corporate event 414 00:17:59,970 --> 00:18:02,280 of some type. So think outside the box of 415 00:18:02,280 --> 00:18:03,960 those, you know, search terms that you can 416 00:18:03,960 --> 00:18:05,910 use for where you can speak and make Google 417 00:18:05,910 --> 00:18:09,750 alerts around those and then work those 418 00:18:09,750 --> 00:18:10,830 leads every week. 419 00:18:10,830 --> 00:18:12,540 And then so Cindy, I'm wondering too, with 420 00:18:12,540 --> 00:18:14,730 the speakers that you follow, do you ever 421 00:18:14,730 --> 00:18:17,850 connect with any of them and either ask for 422 00:18:17,850 --> 00:18:20,580 a recommendation to speak somewhere, or are 423 00:18:20,580 --> 00:18:21,780 there? Is there any special way that you 424 00:18:21,780 --> 00:18:22,950 leverage that. 425 00:18:23,100 --> 00:18:26,550 Cindy Rowe: I have just through, um, you know, some of 426 00:18:26,550 --> 00:18:29,760 the, uh, speaker systems, I guess through 427 00:18:29,760 --> 00:18:31,740 Thought Leader Academy that we met. 428 00:18:32,100 --> 00:18:36,480 Um, but some of the ones that I've not, I 429 00:18:36,480 --> 00:18:39,510 guess, been introduced personally, I have 430 00:18:39,510 --> 00:18:41,340 not reached out to them. 431 00:18:41,580 --> 00:18:45,060 Um, I do interact with them on LinkedIn, 432 00:18:45,060 --> 00:18:47,100 their posts and whatnot, but I've never 433 00:18:47,100 --> 00:18:48,540 private messaged them. 434 00:18:48,540 --> 00:18:50,430 I'm not to that point yet. 435 00:18:50,580 --> 00:18:54,450 Um, and that might be a good idea to do. 436 00:18:54,450 --> 00:18:57,630 I start building a relationship that way 437 00:18:57,630 --> 00:19:00,570 when I'm at a conference and I have the 438 00:19:00,570 --> 00:19:04,350 opportunity to meet other speakers, I always 439 00:19:04,350 --> 00:19:07,290 try to get them on LinkedIn and follow up 440 00:19:07,290 --> 00:19:09,240 with a quick note and just kind of stay 441 00:19:09,240 --> 00:19:10,470 connected that way. 442 00:19:11,340 --> 00:19:12,600 Um, and that's been helpful. 443 00:19:12,600 --> 00:19:15,930 And, and actually, one speaker sat in my 444 00:19:15,930 --> 00:19:18,510 session and I sat in on her session and we 445 00:19:18,510 --> 00:19:21,030 both left each other a recommendation on 446 00:19:21,030 --> 00:19:23,100 LinkedIn. So that was really cool. 447 00:19:24,660 --> 00:19:28,290 Diane Diaz: Yes, I love that while you were I this is a 448 00:19:28,290 --> 00:19:30,270 really great example for everyone listening 449 00:19:30,270 --> 00:19:33,840 on how you have to work multiple angles, 450 00:19:33,840 --> 00:19:35,790 right? So it's not just like, what is the 451 00:19:35,790 --> 00:19:37,470 thing I can do to get speaking engagements? 452 00:19:37,470 --> 00:19:39,120 There isn't one thing right. 453 00:19:39,120 --> 00:19:40,770 There are lots of things. 454 00:19:40,770 --> 00:19:44,340 And it does take in order to create momentum 455 00:19:44,340 --> 00:19:45,870 and consistency with it. 456 00:19:45,870 --> 00:19:48,480 It takes working all those multiple angles 457 00:19:48,480 --> 00:19:50,970 because. So as Cindy just demonstrated, 458 00:19:50,970 --> 00:19:52,620 she's getting speaking engagements, finding 459 00:19:52,620 --> 00:19:55,050 them in Google Alerts, but also through 460 00:19:55,050 --> 00:19:57,390 connecting and following other speakers and 461 00:19:57,390 --> 00:20:00,240 also through, uh, you know, pitching 462 00:20:00,240 --> 00:20:02,370 herself, of course, and working leads every 463 00:20:02,370 --> 00:20:04,020 week and then reaching back out to places 464 00:20:04,020 --> 00:20:06,570 she's already spoken at. So there's multiple 465 00:20:06,570 --> 00:20:08,010 ways that the speaking engagements are 466 00:20:08,010 --> 00:20:09,780 coming, but you kind of have to work all 467 00:20:09,780 --> 00:20:11,040 those angles. 468 00:20:11,130 --> 00:20:13,470 And and, Cindy, I think for you too, you've 469 00:20:13,500 --> 00:20:16,650 you've built the awareness of who you are 470 00:20:16,650 --> 00:20:17,760 and what you speak on. 471 00:20:17,760 --> 00:20:19,980 And so as you mentioned, now people are 472 00:20:19,980 --> 00:20:21,990 reaching out to you. So what for your 473 00:20:21,990 --> 00:20:23,970 speaking engagements that you've done, you 474 00:20:23,970 --> 00:20:26,100 know, as of late or over maybe over the last 475 00:20:26,100 --> 00:20:27,690 year, what percentage were you, would you 476 00:20:27,690 --> 00:20:30,030 say have come from people who reached out to 477 00:20:30,030 --> 00:20:32,400 you versus you pitching yourself? 478 00:20:33,150 --> 00:20:37,860 Cindy Rowe: Um, well, so it would be this year, I have. 479 00:20:39,510 --> 00:20:45,000 Um. And a handful, and then I've, um. 480 00:20:46,020 --> 00:20:49,260 And then I've actually booked into 20, 25 481 00:20:49,260 --> 00:20:52,320 to, uh, speaking engagements from people 482 00:20:52,320 --> 00:20:55,110 that have seen me speak already this year. 483 00:20:55,110 --> 00:20:57,330 So that that was pretty exciting. 484 00:20:57,330 --> 00:21:00,210 So yes, I've only got two on the books for 485 00:21:00,210 --> 00:21:03,570 2025, and those are both referral referrals 486 00:21:03,570 --> 00:21:05,580 and both paid. 487 00:21:05,790 --> 00:21:07,860 Um, yeah, it's pretty exciting. 488 00:21:07,860 --> 00:21:11,040 So I, I believe that number will continue to 489 00:21:11,040 --> 00:21:15,660 grow and um, where I'm getting more booked 490 00:21:15,660 --> 00:21:18,300 business through my speaking engagements 491 00:21:18,300 --> 00:21:20,970 versus me filling out the applications and, 492 00:21:20,970 --> 00:21:22,350 and doing the nitty gritty work. 493 00:21:22,350 --> 00:21:24,960 But I'll continue doing the nitty gritty 494 00:21:24,960 --> 00:21:28,890 work because it's been very fulfilling and 495 00:21:28,890 --> 00:21:30,330 successful for me to do that. 496 00:21:30,330 --> 00:21:33,300 And until I don't have any space on my 497 00:21:33,300 --> 00:21:35,490 calendar, I'm not going to stop. 498 00:21:36,030 --> 00:21:37,140 So well. 499 00:21:37,140 --> 00:21:39,240 Diane Diaz: I love hearing that you have gigs booked 500 00:21:39,240 --> 00:21:41,940 already into 2025, because and that's so to 501 00:21:41,970 --> 00:21:45,000 to that point, now is the time to start 502 00:21:45,000 --> 00:21:46,170 working on getting those. 503 00:21:46,170 --> 00:21:48,810 Because depending on where you want to 504 00:21:48,810 --> 00:21:51,750 speak, most events, organizations, 505 00:21:51,750 --> 00:21:53,730 conferences, they are planning far out in 506 00:21:53,730 --> 00:21:56,280 advance. So if you're if you're listening to 507 00:21:56,280 --> 00:21:58,200 this and you're looking to speak in 2025, 508 00:21:58,200 --> 00:21:59,220 start working on that now. 509 00:21:59,220 --> 00:22:00,690 And you can start with some of the tips that 510 00:22:00,930 --> 00:22:02,850 Cindy has shared on the ways. 511 00:22:03,120 --> 00:22:04,650 So go ahead and set up Google Alerts and 512 00:22:04,650 --> 00:22:05,970 that can help you start finding those 513 00:22:05,970 --> 00:22:07,110 opportunities for speaking. 514 00:22:07,110 --> 00:22:09,600 But but I love that you've built this brand 515 00:22:09,600 --> 00:22:10,860 of being the speaker that speaks about 516 00:22:10,860 --> 00:22:13,740 kindness, and it is clearly working for you 517 00:22:13,740 --> 00:22:14,760 to build that momentum. 518 00:22:14,760 --> 00:22:17,670 So do you mostly speak locally? 519 00:22:17,670 --> 00:22:19,320 Do you travel a lot? 520 00:22:19,320 --> 00:22:20,070 How does that. 521 00:22:20,070 --> 00:22:23,670 Cindy Rowe: Look? I would say I do mostly travel. 522 00:22:23,700 --> 00:22:27,390 Um, the summer is local, which I did by 523 00:22:27,390 --> 00:22:30,180 design. Um, honestly. 524 00:22:30,180 --> 00:22:35,190 But come August I am traveling and will be 525 00:22:35,190 --> 00:22:38,760 traveling through, uh, the end of November. 526 00:22:38,760 --> 00:22:40,620 I don't know if I even have a local. 527 00:22:40,620 --> 00:22:43,080 I think I have one local event in the fall, 528 00:22:43,080 --> 00:22:45,810 but everything else is travel, so. 529 00:22:46,410 --> 00:22:48,330 Diane Diaz: And, ah, those are the travel ones. 530 00:22:48,330 --> 00:22:49,890 Are those all paid gigs? 531 00:22:50,220 --> 00:22:54,600 Cindy Rowe: Uh, I would say 50, 50, 50, 50. 532 00:22:54,930 --> 00:22:57,000 Um, if they're not paying me to speak, 533 00:22:57,000 --> 00:22:59,130 they're helping cover travel. 534 00:22:59,130 --> 00:23:01,650 If they're not doing either of those, I've 535 00:23:01,650 --> 00:23:03,990 negotiated other things like video and 536 00:23:03,990 --> 00:23:08,910 photos and a testimonial and a referral, so 537 00:23:08,910 --> 00:23:09,360 I. 538 00:23:09,360 --> 00:23:10,830 Diane Diaz: Love it. Yes. No, I love it. 539 00:23:10,830 --> 00:23:12,420 I think we always tell our clients that if 540 00:23:12,420 --> 00:23:14,610 you if you do want to speak somewhere and 541 00:23:14,760 --> 00:23:16,890 you know they don't have a budget or they 542 00:23:16,890 --> 00:23:19,020 say they don't pay, then there are other 543 00:23:19,020 --> 00:23:20,700 things that you can negotiate as quote 544 00:23:20,700 --> 00:23:22,350 unquote payment, which could be all the 545 00:23:22,350 --> 00:23:24,570 things you mentioned. Right? So you have to 546 00:23:24,570 --> 00:23:26,850 again, think outside the box on that if you 547 00:23:26,850 --> 00:23:29,610 want to get this, if you want to take the 548 00:23:29,610 --> 00:23:31,560 speaking engagement. But also I think those 549 00:23:31,560 --> 00:23:35,010 things can still work into your visibility 550 00:23:35,010 --> 00:23:36,450 and building the momentum. 551 00:23:36,450 --> 00:23:38,640 And like you said, maybe getting a referral. 552 00:23:38,640 --> 00:23:41,700 So and I love the idea that you shared to 553 00:23:41,700 --> 00:23:44,640 sit in on another speakers session and then 554 00:23:44,640 --> 00:23:47,490 do a LinkedIn recommendation for it, because 555 00:23:47,490 --> 00:23:49,080 that's so powerful. 556 00:23:49,080 --> 00:23:51,270 And you've got, uh, you know, third party 557 00:23:51,270 --> 00:23:52,890 credibility from someone who actually saw 558 00:23:52,890 --> 00:23:55,350 you speak, sharing that with other people. 559 00:23:55,410 --> 00:23:57,450 Plus, you never know, that speaker might not 560 00:23:57,450 --> 00:23:58,710 be able to speak somewhere and then might 561 00:23:58,710 --> 00:23:59,640 refer you. Right. 562 00:23:59,640 --> 00:24:02,280 Cindy Rowe: Exactly. And it's just it's really neat. 563 00:24:02,280 --> 00:24:05,460 I, I really enjoy watching other speakers 564 00:24:05,460 --> 00:24:06,900 and not necessarily on there. 565 00:24:07,290 --> 00:24:10,050 This sounds sad or I don't even know, but 566 00:24:10,050 --> 00:24:11,700 not necessarily what they're speaking on, 567 00:24:11,700 --> 00:24:13,980 but like how they're doing it, like their 568 00:24:13,980 --> 00:24:16,590 slides. I really pay attention to what 569 00:24:16,590 --> 00:24:18,900 they're doing versus their topic. 570 00:24:18,900 --> 00:24:22,410 But, um, just so I can learn, you know, I, 571 00:24:22,410 --> 00:24:24,270 you get stuck in your own bubble. 572 00:24:24,540 --> 00:24:27,390 Um, and it's kind of refreshing to see what 573 00:24:27,390 --> 00:24:28,680 other people are doing. 574 00:24:28,680 --> 00:24:31,290 And I if I'm at a conference, I always try 575 00:24:31,290 --> 00:24:33,150 to get to the keynote speaker, too, because 576 00:24:33,150 --> 00:24:36,600 that's that's the position I want and I want 577 00:24:36,600 --> 00:24:41,010 to see what they're doing that I am not, or, 578 00:24:41,010 --> 00:24:43,650 you know, that I should be doing to get up 579 00:24:43,650 --> 00:24:45,060 on that big stage. So. 580 00:24:45,630 --> 00:24:47,460 Diane Diaz: Yeah, that's a you know, that's a really 581 00:24:47,460 --> 00:24:50,340 great point that I think we need to see the 582 00:24:50,340 --> 00:24:52,650 people doing the thing that we aspire to do, 583 00:24:52,650 --> 00:24:55,710 and then it either gives us ideas or it 584 00:24:55,710 --> 00:24:58,140 gives us motivation or it like you said, it 585 00:24:58,140 --> 00:25:00,240 just gives us, you know, good insight for 586 00:25:00,240 --> 00:25:02,850 how we might present something or I mean, 587 00:25:02,850 --> 00:25:04,530 sometimes, frankly, even what not to do. 588 00:25:04,530 --> 00:25:07,860 Right. So, you know, it's the anything that 589 00:25:07,860 --> 00:25:10,350 you're doing, whatever it is, the more it's 590 00:25:10,350 --> 00:25:12,300 almost like practice or research for you as 591 00:25:12,300 --> 00:25:14,520 a speaker. Right? So part of your research 592 00:25:14,520 --> 00:25:16,320 as a speaker and practicing being a speaker 593 00:25:16,320 --> 00:25:18,180 is to see other speakers speak. 594 00:25:18,180 --> 00:25:20,850 And then you can learn so much from that. 595 00:25:20,850 --> 00:25:23,310 You can I've seen some speakers who the way 596 00:25:23,310 --> 00:25:26,490 they manage the stage and their delivery and 597 00:25:26,490 --> 00:25:28,830 their presence is just awe inspiring. 598 00:25:28,830 --> 00:25:30,180 And I'm like, I want that. 599 00:25:30,180 --> 00:25:32,850 And so then you can keep that in your mind 600 00:25:32,850 --> 00:25:35,100 for when you speak and you say, oh, I can 601 00:25:35,100 --> 00:25:36,990 pull from that, that I learned from this 602 00:25:36,990 --> 00:25:37,710 speaker. 603 00:25:37,710 --> 00:25:40,320 Cindy Rowe: Yeah. And I and you know, it's part of if 604 00:25:40,320 --> 00:25:43,320 you're there. It's a great opportunity just 605 00:25:43,320 --> 00:25:45,690 to meet somebody doing what you love to do, 606 00:25:45,690 --> 00:25:48,330 too, and building that network, like you 607 00:25:48,330 --> 00:25:50,880 said, you know, even if it just ends up 608 00:25:50,880 --> 00:25:53,640 being a LinkedIn connection down the road, 609 00:25:53,640 --> 00:25:56,760 you know, you never know where your paths 610 00:25:56,760 --> 00:25:59,070 might cross or can cross again. 611 00:25:59,070 --> 00:26:01,410 And I just love meeting new people. 612 00:26:01,410 --> 00:26:02,340 Anyway, so. 613 00:26:03,150 --> 00:26:05,160 Diane Diaz: Is there, I'm wondering, because I was just 614 00:26:05,160 --> 00:26:06,930 thinking, as you were sharing that about the 615 00:26:07,170 --> 00:26:10,110 watching other speakers, have you ever have 616 00:26:10,110 --> 00:26:13,080 you ever, um, gone to an event or conference 617 00:26:13,080 --> 00:26:14,610 or something and then connected with the 618 00:26:14,610 --> 00:26:17,280 organizers to sort of say, you know, hey, I 619 00:26:17,280 --> 00:26:18,810 loved this conference and I'd love to be a 620 00:26:18,810 --> 00:26:20,910 speaker. And then my follow up question to 621 00:26:20,910 --> 00:26:22,950 that would be, what is the strangest way 622 00:26:22,950 --> 00:26:24,360 that you've gotten a speaking engagement or 623 00:26:24,360 --> 00:26:25,770 the most interesting way that you've gotten 624 00:26:25,770 --> 00:26:26,820 a speaking gig? 625 00:26:27,330 --> 00:26:31,620 Cindy Rowe: Um, so I, I don't know if I've ever been to a 626 00:26:31,620 --> 00:26:34,620 conference as just an attendee since I 627 00:26:34,620 --> 00:26:36,180 started professional speaking. 628 00:26:36,360 --> 00:26:38,100 Um. Oh, nice. 629 00:26:38,250 --> 00:26:41,400 Um, I. I can't think of one. 630 00:26:41,400 --> 00:26:47,040 So, uh, but I do I do like to find the, the 631 00:26:47,040 --> 00:26:48,600 the person that booked me. 632 00:26:48,600 --> 00:26:50,730 If they're on site, every time I go, I 633 00:26:50,730 --> 00:26:53,760 always ask for them, uh, and just want to 634 00:26:53,760 --> 00:26:55,800 meet them face to face because most of the 635 00:26:55,800 --> 00:26:57,660 time we haven't. 636 00:26:57,660 --> 00:26:59,550 Or it's just been a quick zoom call or maybe 637 00:26:59,550 --> 00:27:00,600 a phone call. 638 00:27:00,810 --> 00:27:03,840 Uh, so I really like to say hello and thank 639 00:27:03,840 --> 00:27:04,860 them again. 640 00:27:05,160 --> 00:27:08,760 Um, and the your second question. 641 00:27:09,870 --> 00:27:11,520 Oh, the strangest way I. 642 00:27:12,630 --> 00:27:14,370 Diane Diaz: Or most interesting or. 643 00:27:14,400 --> 00:27:16,590 Cindy Rowe: I, you know, I had, uh. 644 00:27:17,310 --> 00:27:21,150 I have a speaker friend locally and he was 645 00:27:21,150 --> 00:27:27,180 unable to do a gig and he we, we kind of 646 00:27:27,180 --> 00:27:28,830 speak about the same thing. He speaks about 647 00:27:28,830 --> 00:27:33,600 connection. And um, and so he said, hey, you 648 00:27:33,600 --> 00:27:35,460 should probably talk to my friend Cindy. 649 00:27:35,460 --> 00:27:38,700 And we had a conversation and yeah, I was 650 00:27:38,700 --> 00:27:41,550 booked as the, the, uh, closing keynote 651 00:27:41,550 --> 00:27:45,300 thanks to him, but he couldn't do it so that 652 00:27:45,300 --> 00:27:46,440 that was why. 653 00:27:46,650 --> 00:27:47,370 Yeah. 654 00:27:47,370 --> 00:27:50,430 Diane Diaz: So that's why it's so important to connect 655 00:27:50,430 --> 00:27:52,110 with other people that are doing the thing 656 00:27:52,110 --> 00:27:53,850 you want to do, because you never know when 657 00:27:53,850 --> 00:27:55,080 those opportunities might come up. 658 00:27:55,080 --> 00:27:56,580 And certainly, I mean, there have been times 659 00:27:56,580 --> 00:27:57,990 that I couldn't take a speaking engagement 660 00:27:57,990 --> 00:28:00,210 for one reason or another or, you know, or 661 00:28:00,210 --> 00:28:01,350 it just wasn't a good fit for me or 662 00:28:01,350 --> 00:28:03,450 whatever. And I will always refer another 663 00:28:03,450 --> 00:28:05,730 speaker that I know. So I'm sure everybody 664 00:28:05,730 --> 00:28:06,900 else feels the same way too. 665 00:28:06,900 --> 00:28:09,390 So it's great to know other speakers. 666 00:28:09,390 --> 00:28:11,940 So so I would say definitely connect with 667 00:28:11,940 --> 00:28:13,230 other speakers on LinkedIn. 668 00:28:13,230 --> 00:28:15,690 And you can, you know, as good as you can 669 00:28:15,690 --> 00:28:17,010 connect with them, you know, in that 670 00:28:17,010 --> 00:28:19,320 platform. But you can also once you connect 671 00:28:19,320 --> 00:28:20,430 with somebody on LinkedIn, you can invite 672 00:28:20,430 --> 00:28:22,020 them to a virtual coffee just to get to know 673 00:28:22,020 --> 00:28:23,910 them better. And then now you've established 674 00:28:23,910 --> 00:28:25,350 a relationship. So if they can't do a 675 00:28:25,350 --> 00:28:27,990 speaking gig, they might mention your name, 676 00:28:27,990 --> 00:28:29,940 or they might just refer you for something. 677 00:28:29,940 --> 00:28:32,460 Or sometimes speakers, they themselves are 678 00:28:32,460 --> 00:28:34,770 also setting up events, right? 679 00:28:34,770 --> 00:28:36,090 Yeah, yeah, yeah. 680 00:28:36,090 --> 00:28:39,090 Cindy Rowe: I hosted my own event this past fall, so in 681 00:28:39,090 --> 00:28:43,290 September and I actually, uh, had that 682 00:28:43,290 --> 00:28:44,730 gentleman that referred me. 683 00:28:44,730 --> 00:28:47,460 He was one of my speakers and kind of as a 684 00:28:47,460 --> 00:28:49,890 thank you, I guess I didn't pay him to 685 00:28:49,890 --> 00:28:53,190 speak, but, uh, he, um, he got in front of a 686 00:28:53,190 --> 00:28:55,200 different audience and a new audience, and 687 00:28:55,200 --> 00:28:56,970 so, um, but. 688 00:28:56,970 --> 00:28:57,510 Yeah. 689 00:28:58,110 --> 00:28:59,190 Diane Diaz: That's fantastic. 690 00:28:59,190 --> 00:29:01,980 And so now in all the speaking that you're 691 00:29:01,980 --> 00:29:04,110 doing because you again, you're just pretty 692 00:29:04,110 --> 00:29:07,200 much I see you out speaking all the time. 693 00:29:07,200 --> 00:29:08,880 You're just always sharing it on LinkedIn. 694 00:29:08,880 --> 00:29:09,990 That's another thing. Make sure you're 695 00:29:09,990 --> 00:29:11,370 sharing your content on LinkedIn from 696 00:29:11,370 --> 00:29:12,540 speaking engagements so that people know 697 00:29:12,540 --> 00:29:14,250 you're a speaker. That's very important. 698 00:29:14,250 --> 00:29:18,000 But what would you say, like with within the 699 00:29:18,000 --> 00:29:19,920 speaking that you do? 700 00:29:20,580 --> 00:29:22,440 What percentage would you say? 701 00:29:22,440 --> 00:29:24,270 Or is it most for? 702 00:29:24,270 --> 00:29:25,710 You know, you said you're not really doing 703 00:29:25,710 --> 00:29:27,270 much from lead generation standpoint, but 704 00:29:27,270 --> 00:29:28,380 are you doing workshops? 705 00:29:28,380 --> 00:29:29,430 Are you doing? 706 00:29:29,430 --> 00:29:30,870 And I know you said you're looking to do 707 00:29:30,900 --> 00:29:33,180 keynotes, but what is what are they mostly 708 00:29:33,180 --> 00:29:34,650 the types of talks that you're giving. 709 00:29:34,650 --> 00:29:37,620 Like what format lunch and learns, uh, you 710 00:29:37,620 --> 00:29:39,570 know, lead gen whatever. 711 00:29:39,810 --> 00:29:41,970 Cindy Rowe: Um, I've been booked mostly for like, 712 00:29:41,970 --> 00:29:44,400 breakout sessions at conferences. 713 00:29:44,460 --> 00:29:48,180 Um, I've done actually, just yesterday I was 714 00:29:48,180 --> 00:29:53,340 hired for, um, a local organization to do a, 715 00:29:53,340 --> 00:29:57,540 um, a presentation, more of a recognition 716 00:29:57,540 --> 00:29:59,820 and appreciation for case managers. 717 00:29:59,820 --> 00:30:01,500 Then. That was a lot of fun. 718 00:30:01,500 --> 00:30:05,400 I it was two hours that they had me, um, 719 00:30:05,400 --> 00:30:09,030 speak and kind of but we did more activities 720 00:30:09,030 --> 00:30:11,790 and it was it was a lot of fun. 721 00:30:11,790 --> 00:30:14,430 It was all on kindness and and a lot of self 722 00:30:14,430 --> 00:30:16,500 kindness. They really wanted to focus on 723 00:30:16,500 --> 00:30:21,330 self kindness and um, but so those are 724 00:30:21,330 --> 00:30:22,410 that's what I've been doing. 725 00:30:22,410 --> 00:30:27,930 I've, I've done several keynotes um, and a 726 00:30:27,930 --> 00:30:31,350 couple workshops, but not I wouldn't say 727 00:30:31,350 --> 00:30:33,150 more than the two hour mark. 728 00:30:33,270 --> 00:30:36,540 Um, but I'm hoping that, you know, down the 729 00:30:36,540 --> 00:30:39,210 road, that's where I will be spending more 730 00:30:39,210 --> 00:30:42,210 time to where I can really deep dive and and 731 00:30:42,210 --> 00:30:45,420 help organizations take the kindness thing a 732 00:30:45,420 --> 00:30:46,650 little bit further. 733 00:30:47,280 --> 00:30:51,030 Diane Diaz: I love that and I, I noticed in your so, for 734 00:30:51,030 --> 00:30:52,650 example, that post you made on LinkedIn 735 00:30:52,650 --> 00:30:54,660 about the different the number of talks you 736 00:30:54,660 --> 00:30:57,450 had in June, July and August, the titles 737 00:30:57,450 --> 00:30:59,700 were different, but they were all connected 738 00:30:59,700 --> 00:31:01,590 in some way to kindness. 739 00:31:01,620 --> 00:31:01,920 Um. 740 00:31:02,460 --> 00:31:06,720 Cindy Rowe: And it's basically the same presentation. 741 00:31:06,720 --> 00:31:11,100 So when I pitch or fill out an application 742 00:31:11,100 --> 00:31:14,100 or have that conversation with the, um, 743 00:31:14,100 --> 00:31:18,720 event organizer organizer, we know the title 744 00:31:18,720 --> 00:31:21,270 sells it right in the program and whatnot. 745 00:31:21,270 --> 00:31:24,600 So trying to make the title work for the 746 00:31:24,600 --> 00:31:27,630 conference theme is really important. 747 00:31:27,630 --> 00:31:31,320 And making sure that, uh, you know, you're 748 00:31:31,320 --> 00:31:35,710 kind of. Being open to having that 749 00:31:35,710 --> 00:31:37,780 flexibility of changing your title to fit 750 00:31:37,780 --> 00:31:39,040 the need of the event. 751 00:31:39,040 --> 00:31:45,160 And but the the main part of my presentation 752 00:31:45,160 --> 00:31:48,370 is the same, and I do tailor it to the group 753 00:31:48,370 --> 00:31:50,950 I'm speaking with. So for instance yesterday 754 00:31:50,950 --> 00:31:52,000 it was case managers. 755 00:31:52,000 --> 00:31:55,300 So I did some research on what kind of, uh, 756 00:31:55,300 --> 00:31:56,950 issues they're having. 757 00:31:56,950 --> 00:31:59,350 I already knew this, but just to make sure, 758 00:31:59,350 --> 00:32:01,180 you know, they're dealing with burnt out, 759 00:32:01,570 --> 00:32:05,200 um, high levels of stress, overworked, um, 760 00:32:05,530 --> 00:32:07,210 lack of staffing. 761 00:32:07,630 --> 00:32:09,850 And so I weaved that throughout my 762 00:32:09,850 --> 00:32:12,790 presentation on how kindness can actually 763 00:32:12,790 --> 00:32:14,740 battle some of those things. 764 00:32:14,740 --> 00:32:17,320 And I think that's really beneficial. 765 00:32:17,320 --> 00:32:19,540 People really love when you've taken the 766 00:32:19,540 --> 00:32:23,410 time to research their industry and drop a 767 00:32:23,410 --> 00:32:26,620 few of the little nuggets in there and how 768 00:32:26,620 --> 00:32:28,810 and weave it through, like how kindness can 769 00:32:28,810 --> 00:32:31,810 actually make a difference with their. 770 00:32:32,490 --> 00:32:36,540 Areas of, uh, levels or whatever of, uh, 771 00:32:36,960 --> 00:32:39,450 stress that they're, they're having in that 772 00:32:39,450 --> 00:32:39,990 industry. 773 00:32:39,990 --> 00:32:42,240 Diane Diaz: So I love that. 774 00:32:42,240 --> 00:32:44,040 I love that because it really demonstrates 775 00:32:44,040 --> 00:32:46,380 that idea of having a signature talk that 776 00:32:46,380 --> 00:32:48,570 you then tailor to some degree, but you 777 00:32:48,570 --> 00:32:50,160 don't wholesale change it. You just tailor 778 00:32:50,160 --> 00:32:53,040 it to that audience, tailor the title to be 779 00:32:53,040 --> 00:32:55,200 appealing so people will want to come to it. 780 00:32:55,200 --> 00:32:59,190 So I love that idea, and I love that you and 781 00:32:59,190 --> 00:33:02,040 this is something that we also say to almost 782 00:33:02,040 --> 00:33:03,570 all of our clients, because this comes up, 783 00:33:03,570 --> 00:33:05,820 well, you know, I want to be doing these 784 00:33:05,820 --> 00:33:07,140 speaking engagements regularly and I want to 785 00:33:07,140 --> 00:33:09,840 get paid to speak. And so you can do that. 786 00:33:09,840 --> 00:33:12,330 But if you look at Cindy's trajectory here, 787 00:33:12,330 --> 00:33:13,950 you were in the Thought Leader Academy in 788 00:33:13,950 --> 00:33:15,990 2022. It's now 2024. 789 00:33:15,990 --> 00:33:18,300 It's been almost exactly two years. 790 00:33:18,300 --> 00:33:21,480 And so it is about a two year trajectory to 791 00:33:21,480 --> 00:33:23,610 get to that momentum and start getting 792 00:33:23,610 --> 00:33:25,050 regular paid speaking engagements. 793 00:33:25,050 --> 00:33:27,870 So it kind of holds true in this example. 794 00:33:27,870 --> 00:33:29,670 Is it kind of it takes time to build that 795 00:33:29,670 --> 00:33:31,950 momentum. But you've done it just to recap 796 00:33:31,950 --> 00:33:34,710 for everyone by connecting with other 797 00:33:34,710 --> 00:33:37,590 speakers, by setting up Google Alerts and 798 00:33:37,590 --> 00:33:39,690 staying abreast of any event that might come 799 00:33:39,690 --> 00:33:42,450 up where they're looking for speakers by 800 00:33:42,450 --> 00:33:45,510 pitching yourself, filling out applications, 801 00:33:45,510 --> 00:33:49,050 applying to conferences regularly weekly, 802 00:33:49,050 --> 00:33:51,660 all the time to make sure that you're still 803 00:33:51,660 --> 00:33:53,040 you're doing the effort. 804 00:33:53,040 --> 00:33:54,660 And then while you're doing the speaking 805 00:33:54,660 --> 00:33:56,130 engagements, you're building momentum where 806 00:33:56,130 --> 00:33:57,630 people are then coming to you. 807 00:33:57,630 --> 00:33:59,400 So you're leveraging the speaking 808 00:33:59,400 --> 00:34:01,920 engagements you're already doing to get more 809 00:34:01,920 --> 00:34:04,020 speaking engagements. So, so to get that 810 00:34:04,020 --> 00:34:06,510 momentum, it kind of takes all of those 811 00:34:06,510 --> 00:34:07,260 things. Mhm. 812 00:34:07,710 --> 00:34:08,790 Cindy Rowe: Yeah, absolutely. 813 00:34:08,790 --> 00:34:11,100 And consistency is key. 814 00:34:11,100 --> 00:34:15,180 I still run my marketing business so I have 815 00:34:15,180 --> 00:34:16,770 to carve out time. 816 00:34:16,770 --> 00:34:18,810 This is really important to me. 817 00:34:18,810 --> 00:34:21,000 I would love to be a full time speaker. 818 00:34:21,000 --> 00:34:24,840 But um right now I, you know the, the 819 00:34:24,840 --> 00:34:27,900 marketing company pays my bills and you know 820 00:34:27,900 --> 00:34:31,290 hopefully I'm hoping and two, maybe three 821 00:34:31,290 --> 00:34:33,720 years that it will be the other way around 822 00:34:33,720 --> 00:34:36,180 where the speaking is my main thing and I 823 00:34:36,180 --> 00:34:39,330 can kind of walk away, um, more from my 824 00:34:39,330 --> 00:34:40,560 marketing company. 825 00:34:40,560 --> 00:34:42,270 And I'm realistic, right? 826 00:34:42,270 --> 00:34:45,240 You know, taking one day a week to really 827 00:34:45,240 --> 00:34:46,980 focus on my speaking career. 828 00:34:47,460 --> 00:34:49,290 I know it's going to take time. 829 00:34:49,290 --> 00:34:52,920 If I had the opportunity to do 2 to 3 days a 830 00:34:52,920 --> 00:34:56,040 week, I mean, I know I would propel forward 831 00:34:56,040 --> 00:34:58,890 much faster, but it's just not reality. 832 00:34:58,890 --> 00:35:03,780 And I am thrilled with the results of, of, 833 00:35:03,780 --> 00:35:06,210 uh, what the effort that I've put in and 834 00:35:06,210 --> 00:35:09,120 it's it's not it's not easy, you know, and I 835 00:35:09,120 --> 00:35:11,640 get a lot of rejections, but with those 836 00:35:11,640 --> 00:35:14,070 rejections, then I get, you know, a yes. 837 00:35:14,070 --> 00:35:15,900 We can't wait to have you. 838 00:35:16,260 --> 00:35:19,560 Um, and then within those is when people 839 00:35:19,560 --> 00:35:21,570 reach out and say, I heard you speak and I 840 00:35:21,570 --> 00:35:23,760 need you to speak at my event we're having, 841 00:35:23,760 --> 00:35:25,860 you know, I'm on the chair, you know, or a 842 00:35:25,860 --> 00:35:28,680 committee, and that those are all exciting. 843 00:35:28,680 --> 00:35:30,480 But it it does take time. 844 00:35:31,150 --> 00:35:33,670 Diane Diaz: Yeah, I'm glad you shared that because it 845 00:35:33,670 --> 00:35:34,690 does take time. 846 00:35:34,690 --> 00:35:36,310 And also there are going to be rejections 847 00:35:36,310 --> 00:35:37,360 and that's okay. 848 00:35:37,360 --> 00:35:40,720 But the more you know, who is it that said 849 00:35:40,720 --> 00:35:43,180 you you miss 100% of the shots you don't 850 00:35:43,210 --> 00:35:44,980 take. I don't know who said that, but some 851 00:35:44,980 --> 00:35:47,770 basketball player I believe. But um, but 852 00:35:47,770 --> 00:35:50,560 it's true. I mean, you you are going to get 853 00:35:50,560 --> 00:35:53,080 rejections, but the more you keep at it, you 854 00:35:53,080 --> 00:35:55,000 will start to get the yeses, and then you 855 00:35:55,000 --> 00:35:57,040 just. That's all you need is like the one. 856 00:35:57,040 --> 00:35:59,350 Yes. Just keep you going until the next. 857 00:35:59,350 --> 00:36:01,000 Yes. Right. And so it's that, like you said, 858 00:36:01,000 --> 00:36:03,010 the consistency in the work that you're 859 00:36:03,010 --> 00:36:05,410 doing towards it. And so, you know, and I 860 00:36:05,410 --> 00:36:07,900 think most it seems like most of us that are 861 00:36:07,900 --> 00:36:10,570 speakers are also doing, you know, that's 862 00:36:10,570 --> 00:36:11,710 not our sole thing. Right. 863 00:36:11,710 --> 00:36:14,500 So you do have to carve out time, but you've 864 00:36:14,500 --> 00:36:17,530 found a nice it's not a formula but like a 865 00:36:17,530 --> 00:36:21,550 strategy, if you will, for how to start to 866 00:36:21,550 --> 00:36:23,800 build your presence, get known and then 867 00:36:23,800 --> 00:36:25,390 build the momentum. And so now here we are 868 00:36:25,390 --> 00:36:26,980 two years later from Thought Leader Academy, 869 00:36:26,980 --> 00:36:29,530 and you are all over the place. 870 00:36:29,530 --> 00:36:32,500 So tell us, Cindy, what is next for you with 871 00:36:32,500 --> 00:36:34,090 speaking? Do you have any really cool 872 00:36:34,090 --> 00:36:35,530 speaking engagements coming up or anything 873 00:36:35,530 --> 00:36:36,970 that you're super excited about with regard 874 00:36:36,970 --> 00:36:38,950 to speaking or maybe some new speaking 875 00:36:38,950 --> 00:36:40,180 goals? Yeah. 876 00:36:40,180 --> 00:36:42,160 Cindy Rowe: So there's several things. 877 00:36:42,250 --> 00:36:46,450 Um, I, I'm coming down to Orlando in August. 878 00:36:46,450 --> 00:36:50,290 That's my first, uh, trip this fall or 879 00:36:50,290 --> 00:36:51,790 whatever late summer. 880 00:36:52,150 --> 00:36:54,640 Um, I had interviewed for the keynote and I 881 00:36:54,640 --> 00:36:56,950 didn't get it. Um, but they gave me a 882 00:36:56,950 --> 00:36:59,380 breakout session, and they just reached out 883 00:36:59,380 --> 00:37:03,430 to me maybe two weeks ago and asked if I 884 00:37:03,430 --> 00:37:06,610 would do another session because there's 885 00:37:06,610 --> 00:37:11,140 they're receiving responses that, um, on the 886 00:37:11,140 --> 00:37:13,150 schedule that they won't be able to attend 887 00:37:13,150 --> 00:37:16,870 both or, you know, that it must be aligned 888 00:37:16,870 --> 00:37:20,650 with two, you know, two different great 889 00:37:21,010 --> 00:37:23,380 presentations. So they asked me to speak a 890 00:37:23,380 --> 00:37:24,550 second time. 891 00:37:25,000 --> 00:37:27,190 Um, so I'm speaking both Monday and Tuesday, 892 00:37:27,190 --> 00:37:29,230 and I've never had that before. 893 00:37:29,740 --> 00:37:34,120 Um, and I've negotiated my hotel and some 894 00:37:34,120 --> 00:37:37,630 extra cash, um, to do that. 895 00:37:37,630 --> 00:37:41,050 And for me, that that was an eye opener 896 00:37:41,050 --> 00:37:42,580 that, you know. 897 00:37:43,120 --> 00:37:46,120 I'm curious why I didn't get the keynote and 898 00:37:46,120 --> 00:37:49,770 maybe. Maybe next time for the next 899 00:37:49,770 --> 00:37:53,010 conference. I'll be considered if my session 900 00:37:53,010 --> 00:37:54,240 is a success. 901 00:37:54,570 --> 00:37:57,600 Um, our sessions are a success. 902 00:37:57,630 --> 00:38:00,300 The other thing. Last year I spoke at a HR 903 00:38:00,300 --> 00:38:02,970 conference. It was standing room only. 904 00:38:02,970 --> 00:38:05,100 They actually had to close the doors. 905 00:38:05,100 --> 00:38:08,850 And the feedback that the, uh, event 906 00:38:08,850 --> 00:38:11,370 organizer received was that they were really 907 00:38:11,370 --> 00:38:12,900 disappointed they didn't get into my 908 00:38:12,900 --> 00:38:16,950 session, so she begged me to come back. 909 00:38:17,280 --> 00:38:19,410 Uh, and so I'll be going back to that 910 00:38:19,410 --> 00:38:20,760 conference this fall. 911 00:38:20,760 --> 00:38:24,690 And, um, I was able to negotiate again 912 00:38:24,690 --> 00:38:27,510 because I had leverage that they wanted me 913 00:38:27,510 --> 00:38:29,910 there. And she's like, I don't want you to 914 00:38:29,910 --> 00:38:30,930 change a thing. 915 00:38:30,930 --> 00:38:32,970 She's like, we had so many people that 916 00:38:32,970 --> 00:38:35,250 couldn't attend your session, so just do the 917 00:38:35,250 --> 00:38:38,250 same exact presentation and, uh, come 918 00:38:38,250 --> 00:38:39,450 prepared to have a full room. 919 00:38:39,450 --> 00:38:42,540 So I that was really exciting to me. 920 00:38:42,540 --> 00:38:46,290 And, you know, I love feedback and I love 921 00:38:46,290 --> 00:38:48,720 when my friends are in the audience, but I 922 00:38:48,720 --> 00:38:51,510 never truly trust them with their I feel 923 00:38:51,510 --> 00:38:52,590 like they're just being nice. 924 00:38:52,590 --> 00:38:54,840 But when you get that great feedback that 925 00:38:54,840 --> 00:38:59,130 and people want you to come back or, or, you 926 00:38:59,130 --> 00:39:02,340 know, you hear that you've inspired or 927 00:39:02,340 --> 00:39:05,010 motivated, somebody like that is so 928 00:39:05,010 --> 00:39:08,190 fulfilling. And I it just makes me want to 929 00:39:08,190 --> 00:39:09,540 work a little bit harder. 930 00:39:09,540 --> 00:39:13,110 My goals for the future, I would say for 931 00:39:13,230 --> 00:39:15,930 probably the next year, I definitely want 932 00:39:15,930 --> 00:39:18,840 to, um, apply for TEDx talks. 933 00:39:18,840 --> 00:39:21,060 So that's on my agenda. 934 00:39:21,540 --> 00:39:24,420 Um, I know they take a lot to get into, so I 935 00:39:24,420 --> 00:39:28,590 just have to start and then I do want to 936 00:39:28,590 --> 00:39:29,970 build a training program. 937 00:39:29,970 --> 00:39:32,220 I've already created the outline of it. 938 00:39:32,220 --> 00:39:33,990 I just have haven't had the opportunity to 939 00:39:33,990 --> 00:39:36,630 sit down and nail out all the details. 940 00:39:36,630 --> 00:39:39,300 So those are two of my big goals for the 941 00:39:39,300 --> 00:39:40,170 next year. 942 00:39:41,170 --> 00:39:43,780 Diane Diaz: Well, first of all, Cindy, congratulations on 943 00:39:43,780 --> 00:39:46,060 those those two speaking engagements that 944 00:39:46,060 --> 00:39:47,770 you shared about that they just I mean, 945 00:39:47,770 --> 00:39:49,420 you're in demand. Literally. 946 00:39:49,420 --> 00:39:50,650 They are demanding you. 947 00:39:50,650 --> 00:39:54,310 I, I love to hear that because obviously you 948 00:39:54,310 --> 00:39:55,870 have a message that resonates with so many 949 00:39:55,870 --> 00:39:57,460 people. And if we're being frank, we really 950 00:39:57,460 --> 00:39:58,900 need more kindness in the world right now. 951 00:39:58,900 --> 00:40:01,510 So I think I think everybody's realizing 952 00:40:01,510 --> 00:40:04,600 that that message is very important, not 953 00:40:04,600 --> 00:40:06,430 just to us on a personal level, but also on 954 00:40:06,430 --> 00:40:07,870 a business level. It is important. 955 00:40:07,870 --> 00:40:11,680 And so kudos to you for getting these 956 00:40:11,710 --> 00:40:13,480 opportunities, like having that message, 957 00:40:13,480 --> 00:40:16,150 delivering it, and really just demonstrating 958 00:40:16,150 --> 00:40:18,100 how important it is, what you talk about. 959 00:40:18,100 --> 00:40:20,710 So I have no doubt that you will knock their 960 00:40:20,710 --> 00:40:22,330 socks off. Can you share what the conference 961 00:40:22,330 --> 00:40:24,160 is in Orlando? Since Carol and I are in 962 00:40:24,160 --> 00:40:25,600 Orlando and anybody locally. 963 00:40:25,900 --> 00:40:27,040 Cindy Rowe: And you're going to ask that. 964 00:40:27,460 --> 00:40:32,200 Um, I think it's, uh, it's a, a HRA. 965 00:40:32,200 --> 00:40:34,330 Diane Diaz: It's a it's like an HR, an HR. 966 00:40:34,330 --> 00:40:37,390 Cindy Rowe: Yeah. It's like, I think it's health care 967 00:40:37,420 --> 00:40:39,340 HRA. Um. 968 00:40:40,690 --> 00:40:42,070 I knew you were going to ask. 969 00:40:44,440 --> 00:40:46,420 Um, yeah. 970 00:40:46,450 --> 00:40:48,700 Now I can't find it on my calendar. 971 00:40:49,000 --> 00:40:50,830 Speaker4: That's okay. But yeah, I'll. 972 00:40:50,830 --> 00:40:53,860 Cindy Rowe: Be there August 4th through the sixth, so. 973 00:40:53,860 --> 00:40:54,820 Speaker4: Okay, great. 974 00:40:54,820 --> 00:40:56,620 Diane Diaz: Good. Well, hopefully you'll bring lots of 975 00:40:56,620 --> 00:40:58,030 water with you because it's very hot here, 976 00:40:58,030 --> 00:41:00,730 so you do not want to burst into flames. 977 00:41:01,780 --> 00:41:02,830 So. All right. 978 00:41:02,830 --> 00:41:05,080 Well, thank you so much for sharing all of 979 00:41:05,080 --> 00:41:07,420 that with us. Now also, let's go ahead. 980 00:41:07,420 --> 00:41:09,130 If you would share with our listeners where 981 00:41:09,130 --> 00:41:10,390 they can connect with you online. Because I 982 00:41:10,390 --> 00:41:12,160 know after hearing this, people are going to 983 00:41:12,160 --> 00:41:13,360 want to reach out to you and connect. 984 00:41:13,360 --> 00:41:16,120 So where can our listeners connect with you? 985 00:41:16,120 --> 00:41:18,130 Cindy Rowe: Yeah, I spend a lot of time on LinkedIn so 986 00:41:18,130 --> 00:41:20,620 you can find me, Cindy Rowe on LinkedIn. 987 00:41:20,860 --> 00:41:25,780 Um, my website is the Cindy Road.com and I 988 00:41:25,780 --> 00:41:27,370 have a podcast as well. 989 00:41:27,370 --> 00:41:30,010 It's, uh, The Kindness Advantage with Cindy 990 00:41:30,010 --> 00:41:33,010 Rowe, where I share tips ten minutes or less 991 00:41:33,010 --> 00:41:35,770 because it's I like quick and easy. 992 00:41:36,010 --> 00:41:38,740 And I'm also on Instagram and Facebook too. 993 00:41:38,770 --> 00:41:41,110 You can find me Cindy Rowe on those channels 994 00:41:41,110 --> 00:41:41,530 too. 995 00:41:42,190 --> 00:41:44,230 Diane Diaz: Okay, great. Well, we will share all of that 996 00:41:44,230 --> 00:41:46,030 in the show notes. And also if you are 997 00:41:46,030 --> 00:41:48,040 attending a conference related to healthcare 998 00:41:48,040 --> 00:41:50,650 in Orlando in August, please go to Cindy 999 00:41:50,650 --> 00:41:53,110 session because I know you're going to love 1000 00:41:53,110 --> 00:41:54,310 it and I know you're going to be blown away, 1001 00:41:54,310 --> 00:41:55,420 and you will be one of those people 1002 00:41:55,420 --> 00:41:58,270 demanding that she has another session or or 1003 00:41:58,270 --> 00:42:00,070 that she's the keynote speaker next time. 1004 00:42:00,070 --> 00:42:03,490 So. Well, thank you, Cindy, so much for 1005 00:42:03,490 --> 00:42:04,750 coming back on the podcast. 1006 00:42:04,750 --> 00:42:07,030 I can't tell you how excited I was to chat 1007 00:42:07,030 --> 00:42:08,410 with you, and I know our listeners are going 1008 00:42:08,410 --> 00:42:10,990 to love to hear your stories and how you've 1009 00:42:10,990 --> 00:42:12,220 built momentum. So thank you. 1010 00:42:12,220 --> 00:42:13,510 Cindy Rowe: Oh, thanks so much, Diane. 1011 00:42:13,510 --> 00:42:14,830 I really appreciate it. 1012 00:42:14,830 --> 00:42:17,170 I appreciate everything that you guys have 1013 00:42:17,170 --> 00:42:18,760 done for my success. 1014 00:42:19,210 --> 00:42:21,250 I wouldn't be where I'm at without it. 1015 00:42:21,250 --> 00:42:25,030 So, um, you have been helpful in making my 1016 00:42:25,030 --> 00:42:26,740 dreams come true. I know I put in the work, 1017 00:42:26,740 --> 00:42:30,070 but, uh, I had I had a great team behind me, 1018 00:42:30,070 --> 00:42:31,750 and I appreciate that. And I would love to 1019 00:42:31,750 --> 00:42:33,760 connect with any of your listeners. 1020 00:42:34,030 --> 00:42:36,220 Um, so please message me. 1021 00:42:36,400 --> 00:42:38,530 Let's connect. Support each other. 1022 00:42:38,530 --> 00:42:39,070 Wonderful. 1023 00:42:39,190 --> 00:42:40,450 Diane Diaz: Yes, absolutely. 1024 00:42:40,450 --> 00:42:41,950 Let's do support each other. Well, those are 1025 00:42:41,980 --> 00:42:43,240 thank you for the kind words. 1026 00:42:43,240 --> 00:42:45,850 And we we truly appreciate it has absolutely 1027 00:42:45,850 --> 00:42:47,950 been my pleasure to work with you. 1028 00:42:47,950 --> 00:42:48,970 So thank you. 1029 00:42:50,050 --> 00:42:52,360 All right. If you are getting started on the 1030 00:42:52,360 --> 00:42:54,550 speaking circuit and you're you're creating 1031 00:42:54,550 --> 00:42:56,020 your signature talk, or you want to create 1032 00:42:56,020 --> 00:42:58,150 your signature talk and you're just not sure 1033 00:42:58,150 --> 00:42:59,950 how to get all those ideas together. 1034 00:43:00,160 --> 00:43:01,870 As I mentioned, Cindy did go through the 1035 00:43:01,870 --> 00:43:03,100 Thought Leader Academy and you can do the 1036 00:43:03,100 --> 00:43:04,390 same thing too. 1037 00:43:04,390 --> 00:43:07,300 It's enrolling now, so if you want to work 1038 00:43:07,300 --> 00:43:09,520 on those things, create your signature talk, 1039 00:43:09,520 --> 00:43:12,310 create a visibility plan and get started on 1040 00:43:12,310 --> 00:43:14,740 this path towards creating momentum on the 1041 00:43:14,740 --> 00:43:16,810 speaking circuit, you can visit speaking 1042 00:43:16,810 --> 00:43:20,350 your brand.com/academy again that is 1043 00:43:20,350 --> 00:43:23,680 speaking your brand.com/academy. 1044 00:43:23,680 --> 00:43:26,530 And as I said we are enrolling right now. 1045 00:43:26,530 --> 00:43:29,140 Until next time thanks for listening.