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This week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency.
Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO.
If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content that drives traffic to your website and there is Content that helps buyers make decisions during the buying process and learn more about your product. Which Content to focus on at which stage of the funnel? - Listen to the full episode to answer all your questions!
For more episodes subscribe to The SEO Growth Podcast here:
https://podcasts.apple.com/us/podcast/the-seo-growth-podcast/id1535206202
Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Connect with Maeva: https://www.linkedin.com/in/maevaeverywhere/
Flying Cat Marketing: https://flyingcatmarketing.com/blog/podcast/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO.
If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content that drives traffic to your website and there is Content that helps buyers make decisions during the buying process and learn more about your product. Which Content to focus on at which stage of the funnel? - Listen to the full episode to answer all your questions!
For more episodes subscribe to The SEO Growth Podcast here:
https://podcasts.apple.com/us/podcast/the-seo-growth-podcast/id1535206202
Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Connect with Maeva: https://www.linkedin.com/in/maevaeverywhere/
Flying Cat Marketing: https://flyingcatmarketing.com/blog/podcast/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.