Change of Plans

When her flower shop, House of Lilac, ran out of fresh flowers because of Covid-related disruptions, founder Melanie Fernandez had to act quickly to keep her business flourishing. In this episode, Melanie shares a huge risk she took just as things seemed to be taking a turn for the worse, and how looking locally to her Miami-based brick and mortar shop expanded her online sales to a whole new untapped market across the country. Melanie also discusses three key ways to listen to customers, and the importance of an engaging online presence in her business of making people happy. Learn more at changeofplanspodcast.com/episodes/melanie-fernandez-house-of-lilac

Show Notes

When her flower shop, House of Lilac, ran out of fresh flowers because of Covid-related disruptions, founder Melanie Fernandez had to act quickly to keep her business flourishing.

In this episode, Melanie shares a huge risk she took just as things seemed to be taking a turn for the worse, and how looking locally to her Miami-based brick and mortar shop expanded her online sales to a whole new untapped market across the country.

Melanie also discusses three key ways to listen to customers, and the importance of an engaging online presence in her business of making people happy.

Links / Resources:

On Change of Plans, we feature innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis.
 
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Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon. Find us on Instagram, Facebook, and Twitter.

What is Change of Plans?

Unique stories of resilience and reinvention. On Change of Plans, we feature innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to survive and thrive in the face of unexpected challenges. Learn more at changeofplanspodcast.com