WEBVTT

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This file was generated by Descript 

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Hey, and welcome back to our
series on EC's methodology.

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Last time.

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We encouraged you to
start by getting a domain.

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Today, we're going to cover growth.

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Growth potential or scalability
is important to think through.

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You don't want to design a
system for 5 million users.

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If you're only going to get
5,000 in your first year.

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But you also don't want to
design a system for 5,000 users.

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If you're likely to get 5 million.

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Pretty much everyone we've worked with
targets growth of some sort on some level.

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Sometimes that's more users.

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Sometimes it's more data,
sometimes it's revenue.

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And sometimes it's just
the growth that their users

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experience by using their product.

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Usually on some level growth
correlates with complexity and cost.

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Before you make any decisions about
how you're going to build your app.

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You'll want to start mapping out
your user acquisition strategies

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so that you can start figuring
out a realistic growth curve.

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You don't want to end up building
out $20,000 a month infrastructure

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for 500 users doing basic stuff.

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It is really easy to fall into a
trap of over-engineering the system.

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Conversely though, you don't
want to spin up a $5 server.

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That's going to crash as soon as you get
10,000 guaranteed users that are coming

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from another part of your business.

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It's easy to fall into that sort of
cost reduction trap that leads to

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frantic and frankly, expensive fixes.

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As with most things, there's
a balance to be struck and you

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just need to think it through and
map it out before you get going.

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We'd love to learn more about how you plan
for scale and growth in your projects.

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Let us know.

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And follow us.

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If you want to keep up with
this series, we have a lot more,

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we're going to share with you.

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We're also constantly
updating this process.

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As we learn more from ourselves,
our partners and our community.

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If you think that we could work together,
we'd love to partner with you and help

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you out with your future projects.

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Thanks and see you next time.