Content, Briefly

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.

They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Get your free AI content audit from here
How to Prove Your New Narrative Actually Drives Revenue
Content attribution report 2025

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators and Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.