Back on T-R-A-C-K

Most growth-stage companies don’t have a marketing team problem. They have a pipeline clarity problem.  

They confuse motion with progress—pouring thousands into outdated lead-gen metrics while real buyers quietly educate themselves in private Slack communities, dark social circles, and AI-driven search.

In this episode of Back on T-R-A-C-K, I’m joined by Scott Wasserman, Fractional CMO and founder of Wasserman Revenue Advisors, to unpack how to realign your GTM strategy with how modern buyers actually research, evaluate, and make decisions today. 

We dive into:
  • Moving away from failing MQL models toward precision, signal-based demand generation.
  • Generative Engine Optimization (GEO)—how to ensure your brand shows up when buyers ask ChatGPT or Perplexity for solutions.
  • The operational reality of scaling from activity tracking to true revenue accountability.  

Stop filling up dashboards with vanity metrics. It’s time to build a pipeline that actually converts.  

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.