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In this episode, I sit down with James Larson, a 23-year-old BYU student who took the AI assessment model upmarket with his two co-founders. He walks through the exact process that landed their first $15K/month retainer with a construction company, from warm intros and pre-call surveys to live demos built on the client's own work. You'll also hear how they priced it and how they get in front of $10M+ companies.
Timestamps:
[
00:00] - Meet James Larson And His Story
[
01:00] - Discovering The AI Assessment Model
[
02:20] - Door Knocking To Land First Clients
[
03:30] - The Free 15-Minute Assessment Pitch
[
04:15] - Automating The Report On The Spot
[
05:05] - Why Instant Reports Beat Two Calls
[
06:10] - Upselling The Full Paid Assessment
[
07:30] - Why Small Businesses Couldn't Afford It
[
08:30] - Going Upmarket To $10M+ Companies
[
09:30] - Reaching Big Companies Through Warm Intros
[
11:05] - Why Asking For Advice Works
[
12:20] - Landing A $15K/Month Construction Client
[
14:10] - The Pre-Call Survey For 15 Interviews
[
16:20] - What To Charge For The Assessment
[
18:00] - Rolling Assessment Cost Into The Build
[
19:00] - Live Demo: Inspection To Proposal
[
20:00] - The $209K ROI From One Workflow
[
21:15] - Building Demos From Real Client Examples
[
23:30] - Getting The Whole C-Suite On One Call
[
24:20] - 19 Workflows And Yearly ROI Math
[
25:30] - Measuring ROI Beyond Saved Hours
[
27:00] - Closing And Becoming Their AI Department
[
28:10] - Anchoring With 10K, 15K, 25K Plans
[
29:30] - Double Your Price And Negotiate Down
[
30:30] - Current Pipeline And Longer Sales Cycles
[
31:50] - Why One Big Client Beats Six
[
32:30] - Cold Outreach To Mid-Market CEOs
[
33:15] - Cheap Contact Data With Treg
[
34:40] - Chamber Of Commerce AI Workshops
[
36:10] - Biggest Takeaway And Where To Find James
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FIND JAMES LARSON ON SOCIAL:
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