Build With AI

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In this episode, I sit down with James Larson, a 23-year-old BYU student who took the AI assessment model upmarket with his two co-founders. He walks through the exact process that landed their first $15K/month retainer with a construction company, from warm intros and pre-call surveys to live demos built on the client's own work. You'll also hear how they priced it and how they get in front of $10M+ companies.

Timestamps:

[00:00] - Meet James Larson And His Story
[01:00] - Discovering The AI Assessment Model
[02:20] - Door Knocking To Land First Clients
[03:30] - The Free 15-Minute Assessment Pitch
[04:15] - Automating The Report On The Spot
[05:05] - Why Instant Reports Beat Two Calls
[06:10] - Upselling The Full Paid Assessment
[07:30] - Why Small Businesses Couldn't Afford It
[08:30] - Going Upmarket To $10M+ Companies
[09:30] - Reaching Big Companies Through Warm Intros
[11:05] - Why Asking For Advice Works
[12:20] - Landing A $15K/Month Construction Client
[14:10] - The Pre-Call Survey For 15 Interviews
[16:20] - What To Charge For The Assessment
[18:00] - Rolling Assessment Cost Into The Build
[19:00] - Live Demo: Inspection To Proposal
[20:00] - The $209K ROI From One Workflow
[21:15] - Building Demos From Real Client Examples
[23:30] - Getting The Whole C-Suite On One Call
[24:20] - 19 Workflows And Yearly ROI Math
[25:30] - Measuring ROI Beyond Saved Hours
[27:00] - Closing And Becoming Their AI Department
[28:10] - Anchoring With 10K, 15K, 25K Plans
[29:30] - Double Your Price And Negotiate Down
[30:30] - Current Pipeline And Longer Sales Cycles
[31:50] - Why One Big Client Beats Six
[32:30] - Cold Outreach To Mid-Market CEOs
[33:15] - Cheap Contact Data With Treg
[34:40] - Chamber Of Commerce AI Workshops
[36:10] - Biggest Takeaway And Where To Find James


FIND ME ON SOCIAL:

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YouTube: https://www.youtube.com/@coreyganim

FIND JAMES LARSON ON SOCIAL:

Certified AI Partners: https://certifiedaipartners.com


What is Build With AI?

Most AI podcasts talk about what's possible. Build With AI shows you how it's done, live. Each episode, host Corey Ganim brings on entrepreneurs and operators who share their screen and build real AI automations, workflows, and tool setups right in front of you. No boring slides. Nothing that hasn't been battle-tested. You'll watch actual implementations get built from scratch so you can follow along and do the same in your business. If you're a non-technical entrepreneur who wants to put AI to work without becoming a developer, hit play and build along with us.