WEBVTT

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Matt Abrahams: Your career is more
like a climbing wall than a ladder,

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and your ability to communicate that
clearly is critical to your success.

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My name is Matt Abrahams, and I
teach Strategic communication at

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Stanford Graduate School of Business.

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Welcome to Think Fast
Talk Smart, the podcast.

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Today I look forward to
speaking with Aneesh Raman.

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Aneesh currently serves as the
Chief Economic Opportunity Officer

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at LinkedIn, where he leads global
initiatives to navigate the future

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of work and expand economic mobility.

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Before this, Aneesh was an
award-winning CNN International War

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correspondent and a presidential
speech writer for Barack Obama.

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His latest book, written with LinkedIn
CEO Ryan Lansky, is Open to Work:

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How to Get Ahead in the Age of AI.

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Well, welcome Aneesh.

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I have to share with you, you
have the most diverse background

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of any guest we've ever had, and
I wanna explore that in a moment.

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But I'm really excited
to learn from you today.

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Thanks for being here.

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Aneesh Raman: Well, I'm so excited
to be here and I'm grateful for the

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work you do to help everyone be able
to tell their story and to impact the

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world in new ways with their story.

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Matt Abrahams: Well, thank you.

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Shall we get started?

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Aneesh Raman: Yeah, let's do it.

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Matt Abrahams: So your
career path is fascinating.

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You've been a war correspondent,
a presidential speech writer, a

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corporate executive among many roles,
communication looms large in all of them.

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I'd love for you to share just some
lessons learned, best practices

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you bring to your communication.

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Aneesh Raman: You know, it's funny as
you phrase it, my mind is immediately

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recalling for a long period of
time I ran away from communications

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as a term that I wanted to be
defined by, wanted a job around.

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I thought it was limiting, confining.

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As you'd say, my career is interesting,
but makes no sense by job title.

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It's not a one plus one equals two.

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And a lot of it was me starting
as a reporter and then leaving

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reporting because I wanted to
do more than report the story.

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I wanted to shape action around it, so
I go into government, and then it was

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more than just writing and speaking.

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How do we get action going into
growth and policy campaigns?

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When I joined LinkedIn a couple months
in, someone came up to me and said,

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you're a really good storyteller.

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And that was this like really important
moment because at first, again, this,

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I had this reflexiveness against being
like pigeonholed and storytelling

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was like campfire, children's book.

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But I started thinking about it
and I said, yeah, that is actually

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something that I really enjoy doing
in service of a bunch of other goals.

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And I started researching storytelling
and falling in love with it as a thing

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that people can do and get better at
and really change the world around.

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I mean, Sapiens, that book talks about
storytelling is as important to our

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growth and progress as a species as tools.

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As I thought about it more, and
to your question, sort of what has

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carried me through, it's really been
explanatory storytelling, is like the

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best I can define the longest serving
skillset that I have had and honed.

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And to me the key things about that,
first of all, you just have to be

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endlessly curious, and if you aren't,
put yourself in a space where you are.

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Shift into a sphere where the
work itself is feeding it.

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Find a way to find ways into that topic.

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But I'm just like endlessly curious.

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And in that curiosity, I am
compulsively trying to connect dots.

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'Cause for my own sake, I'm trying
to make it simple so I understand it.

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And that has just developed into a
communication style that is really maybe

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not as descriptive as others, maybe
not as gripping as a story to others,

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but it's really the intent is to help
you understand something better and

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more and more in a way that gives you
a better sense of self and a better

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sense of belief about what's possible.

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Matt Abrahams: It's interesting
how you answered the question.

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You talked about yourself internally,
the the curiosity is the engine for the

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storytelling, and then the connection
of ideas is really important, and

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what I have enjoyed in getting to know
your work through your writing, and

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through the other ways you communicate.

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I would be remiss if I
didn't take this opportunity.

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You will soon find out at the end of our
show, I'm gonna ask you three questions.

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One of the questions is, who's
a communicator you admire most?

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At the top of that list
is always Barack Obama.

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Actually, he's beaten by Michelle
Obama, more people refer to her

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than him, but you had the job of
helping write speeches for him.

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I'm just curious if you can share some
insight that others can benefit from

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about his approach to communication,
and perhaps your approach in helping

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enable that at communication,
that we could all benefit from.

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Aneesh Raman: The first thing I say is
to be one of his speech writers is an

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extremely humbling act because you know
he's always gonna be better than you.

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That if he had the time and space to
write the speech you were working on

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on his own, it would be so much better
than anything you were gonna offer up.

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So it was a unique experience
to not just be a speechwriter,

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but be a speechwriter for him.

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I think with him it was
always audience first.

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That was something that was very clear.

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Who's in front of him?

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What's the story of the folks
who are in that audience?

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We would always end with a story
of someone in the audience.

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Most of what I take from him is
actually as a spouse and a father.

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He has become this role model for me
of like feminist husband, feminist dad.

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He has two girls.

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I have two girls.

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So when I think about him, like most
of what I think about is how I'm

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trying to model myself as a man.

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But the memory I go back to a lot with him
is I was writing a speech and it was after

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a second inaugural, and we were gonna talk
about how in that second inaugural, he

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has put his hand on the Bibles of Martin
Luther King Jr. and Abraham Lincoln and I

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had written some section there about when
they turned to faith, what those moments

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must have felt like, must have been like.

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Lincoln in the midst of the
Civil War, walking through

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just fields of fallen soldiers.

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King in the depths of bombings
and other things that the civil

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rights movement had provoked.

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And so I'd written something
and it was the only time I ever

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got a call from him at my desk.

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'Cause other speech writers who
were more in the mix would be, you

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know, interacting with him more.

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I came late into the speech writing group.

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And I remember picking up and thinking,
oh, it was just one of his aides

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who was saying, we've got edits or
something, some casually picking it

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up, and suddenly he's on the other end.

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And his call was about that part
of the speech and really just

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pushing me to recognize like
the human experience of that.

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And so he just stayed human.

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I think that's probably
the summary statement.

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And he was able to speak human,
think human, be human in ways

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that most people who get to a
job like that no longer retain.

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And he fought to keep it throughout
and I think keeps it to this day.

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And Michelle too.

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And so that to me is
like a role model too.

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It goes to the authenticity
of communication.

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Matt Abrahams: It sounds to me
like part of what was important

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in that job for you and for him
was understanding your audience.

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Bringing in managing the emotion and
really respecting the impact that you can

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have and that the words have on people.

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And, and I think all of us can think
about how do we bring our authentic

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self, how do we think about our
audience, and how do we think about

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emotion and how we can connect?

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I appreciate that.

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I wanna turn to your book.

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In your book, you argue that careers
are no longer predictable ladders,

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but they're dynamic climbing walls.

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As somebody who likes to
climb, I love this analogy.

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Can you share what you mean by this?

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And what advice do you give to
people who then need to explain or

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pitch their career climbing wall?

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Aneesh Raman: There'll be a theme.

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It starts with self is the most
important thing I would tell everyone.

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We are living through what I
think is the greatest disruption

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of work in human history.

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What work is gonna look like in 5,
definitely 10 years, is gonna look very

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different, if not nothing like what work
has looked like for the past 300 years.

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As we've been in the industrial age
work had a certain predictability,

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clarity, stability to it.

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The industrial age was
entirely about efficiency.

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It was the speed and scale of
production of goods and services.

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So since the steam engine to now, all
of us humans at work have just been

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about efficiency, supporting these
machines in doing more, better, faster.

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And that doesn't matter whether you are
on the factory floor, on an assembly

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line, or in a cubicle on your laptop.

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It was more, better, faster,
more, better, faster.

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We now have this technology
that's gonna do more, better,

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faster, more, better, faster.

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It will out efficiency us.

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And at first, I think a lot of people
are really freaked out about that.

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But when you recognize that humans
aren't meant to be machine-like,

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and that machines will eventually
out machine us, our brain existed

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far longer than the industrial age.

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I mean, the brain that we have is
about 40,000 years old, at least,

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in terms of not just shape and size,
which is like 300,000 years old,

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but ability of complex thought.

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We created nation states, we
created the monetary order, the

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beginnings of all these things
before the steam engine showed up.

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So we're gonna go back to that.

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It's gonna be a more entrepreneurial
era where we're gonna rely on our unique

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ability to imagine, to invent, to create.

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So what does that mean for your career?

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Well, in that efficiency age, or
predictability reign, you had a

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career ladder and you knew what to do.

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If you could get on one with the
right degree or get into the right

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job at the right company, you're
just climbing to the next rung.

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You're trying to get your boss's
job, your boss's boss's job.

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And I know that sort of clarity has been
comforting for people, even as it's been

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limiting for so many people who didn't
have the right pedigree signals of the

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right degree or the right zip code they
grew up on to actually get on that ladder.

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But that ladder is done because
organizations now cannot build around

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stability, predictability, efficiency.

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Companies are gonna have to build
around innovation, agility, dynamism.

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And so we use the wall as something
you're climbing to signal that.

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The chapter opens with the story of
Mo Beck, who's a one-handed climber.

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And Mo talks about how she climbs routes.

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And if you're a climber like you, you
know, you don't just go up, you sometimes

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go down, you go sideways, all to go up.

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But there's multiple ways
that you can get there.

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And if you're Mo Beck and you
only have one hand, there are a

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bunch of ways only you can go.

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There's some ways you can't go,
but there are ways only you can go.

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And we talk about how she used that
reality to her advantage to climb

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climbs that only she could climb.

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So we're all gonna have to do that now,
and that can be really stressful at

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first, if you feel like the role you had
to build your career was to check the

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tickets and get on the ladder to now you
get to decide, but you get to decide.

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And so we talk in the book about, and
we have different like frameworks for

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people to use, but you know, it starts
at the core with why do you work?

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And for most of us, that's
a paycheck to earn a living.

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But as you do that or beyond that,
is it about the impact you want?

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Is it about the type of
organization you want to build?

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And then what do you do?

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And I think Reese Witherspoon had a
great line recently where she said,

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chase your talent, not your dreams.

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There's something you do instinctively,
well, something you love to do that you

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just want to keep getting better at it.

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You're curious about it.

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You don't have to push yourself
to want to push yourself.

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If anything in that realm is something
that the world wants and will pay you

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for and that organizations need and
will promote you for, that's your core.

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That's your, what do I do?

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So why do I work?

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What do I do?

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And then where do I want to be?

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And that's gonna change constantly.

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But am I an environment that
I'm learning in the right way?

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Am I an environment where I'm
delivering at the impact level I want?

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It's really meant to give you this
sense of optionality, which is gonna

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be fear inducing for a lot of people
'cause they won't know where to start.

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And so, I don't know, maybe even
in your own experience, those

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first climbs, when you could go
anywhere, how you think about it.

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And I think ultimately for all of
us, and maybe you can validate this,

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just think about the next step.

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Matt Abrahams: So many
rich things in there.

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I want to explore and we
will in a few moments.

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The figuring out why we work and what
makes us unique is really important.

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And that provides the beginning
part of the story that we have

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to tell so people can understand.

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The freedom can be, as you said, daunting,
but it can also be liberating as well.

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You argue that in this new age of
work and the AI age, that soft skills,

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I'm not a big fan of that term.

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But, but things like curiosity,
creativity, and communication are

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actually the hardest and most valuable.

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I agree, absolutely, 100%.

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I'd love to hear your perspective on how
can people develop these skills and most

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importantly, how can they demonstrate
and communicate them to help those who

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might employ them see that as valuable?

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Aneesh Raman: One of the interesting
things about the book, 'cause

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it's not a how to AI book,
it's a how to human with AI.

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And so much of the conversation is almost
entirely about AI alone, its capabilities,

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its future capabilities, and it concedes
a lot of the conversation this, I think,

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very diminished view of what humans can
do based on, again, this efficiency focus

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of the industrial age and what we've done.

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So as we were writing this book, one
of the first things we had to do is

00:11:33.435 --> 00:11:38.355
articulate what makes us us, as humans,
what is unique human capability.

00:11:38.595 --> 00:11:43.515
And it actually isn't a mature
conversation in humanity because in

00:11:43.515 --> 00:11:47.745
the industrial age, we focus entirely
on IQ, technical analytic skills.

00:11:47.745 --> 00:11:50.325
We built teaching, training,
credentialing, assessing

00:11:50.355 --> 00:11:51.375
everything around that.

00:11:51.915 --> 00:11:54.375
And so we talked to neuroscientists,
we talked to organizational

00:11:54.375 --> 00:11:56.095
psychologists, behavioral economists.

00:11:56.555 --> 00:12:00.405
And so we came up with what we call
the five Cs, and it's our offer of

00:12:00.405 --> 00:12:04.275
what sits at the intersection of IQ and
EQ, of consciousness and conscience.

00:12:04.515 --> 00:12:08.295
Courage, curiosity, creativity,
compassion and communication.

00:12:08.655 --> 00:12:11.595
That gave us a kind of
foundation of what makes us us.

00:12:11.835 --> 00:12:15.225
And then you build from that
with resilience, adaptability,

00:12:15.405 --> 00:12:17.565
ability to fail, handle hard well.

00:12:17.565 --> 00:12:19.425
And you get to this
entrepreneurialism that we think

00:12:19.425 --> 00:12:20.745
is actually the relevance at work.

00:12:21.150 --> 00:12:25.290
But those five C's and we go into each in
the book, first of all, if you're a human,

00:12:25.560 --> 00:12:28.000
you have innate ability on these five C's.

00:12:28.380 --> 00:12:30.750
It comes with your
brain, and so you start.

00:12:31.125 --> 00:12:32.055
With that skill.

00:12:32.175 --> 00:12:36.224
Now, if you've been in a job or lived
a life that led you to be less curious

00:12:36.224 --> 00:12:38.145
than you wish you were less creative.

00:12:38.145 --> 00:12:41.204
We think of creativity as a talent,
not a skill that people can develop.

00:12:41.385 --> 00:12:43.875
Although there's a ton of
neuroscience research now on that.

00:12:44.115 --> 00:12:46.935
Communication, some people are
gifted in it, some people haven't.

00:12:46.935 --> 00:12:48.765
Storytelling is mystical and magical.

00:12:49.465 --> 00:12:52.915
They're all just skills, and so whatever
you do have is skills, if they're

00:12:52.915 --> 00:12:57.025
technical skills, analytic skills,
operational skills, it's the same thing.

00:12:57.175 --> 00:13:00.955
It's how do I identify what I wanna
get better at and how do I push myself

00:13:00.985 --> 00:13:05.415
in small ways, but in daily ways to
test it and try it and learn from it.

00:13:05.505 --> 00:13:09.435
I often tell folks who feel overwhelmed by
the idea they could be a good storyteller,

00:13:09.645 --> 00:13:10.875
the attempt is the achievement.

00:13:11.085 --> 00:13:13.425
I mean, it's a stoicism line,
but that's all you're going for.

00:13:13.425 --> 00:13:15.285
You're just going for
that deliberate practice.

00:13:15.285 --> 00:13:18.255
So we talk about it in the book as
you bring it into your day-to-day, we

00:13:18.255 --> 00:13:21.405
have a framework for how to break your
job down into three buckets of tasks.

00:13:21.645 --> 00:13:24.915
And as you think about the tasks that
are gonna require these kind of human

00:13:24.915 --> 00:13:27.390
skills, push yourself on some of them.

00:13:27.390 --> 00:13:31.050
Be courageous in a small way, but
in a way that pushes yourself.

00:13:31.350 --> 00:13:34.620
Communicate something bigger
or bolder in a small way, but

00:13:34.620 --> 00:13:35.580
a way that pushes yourself.

00:13:35.580 --> 00:13:37.860
Post something on
LinkedIn, see what happens.

00:13:38.100 --> 00:13:41.550
But so much of it is the attempt is
the achievement, but you start with

00:13:41.550 --> 00:13:43.290
the ability, 'cause you're human.

00:13:43.800 --> 00:13:47.175
And the best things we do as humans
are with others, go find other

00:13:47.175 --> 00:13:48.525
people you want to get better with.

00:13:48.795 --> 00:13:52.215
When I was speech writing, one of the
things I always did, especially in

00:13:52.215 --> 00:13:55.215
moments where I was most overwhelmed,
is I called my wife and I just say like,

00:13:55.215 --> 00:13:56.895
Hey, I'm trying to explain this policy.

00:13:57.345 --> 00:14:00.675
So the great thing about being human
is we're surrounded by other humans

00:14:00.675 --> 00:14:02.265
who can be a feedback loop for us.

00:14:02.265 --> 00:14:03.824
So make sure you're
taking advantage of that.

00:14:04.290 --> 00:14:06.930
Matt Abrahams: The collaborative
nature in all of this is important.

00:14:07.260 --> 00:14:09.600
I appreciate that we all
have these abilities.

00:14:09.840 --> 00:14:12.240
You said something there that
hearkens back to some things we've

00:14:12.240 --> 00:14:14.939
talked about, which is the notion
of find what's right for you.

00:14:15.390 --> 00:14:18.540
So it's this introspection and you
might not have that skill right

00:14:18.540 --> 00:14:21.240
now, but you know that's the passion
and something you wanna work for.

00:14:21.240 --> 00:14:25.110
So finding what's right is really
about understanding yourself and

00:14:25.110 --> 00:14:28.020
seeing where you want to take that,
and I appreciate that very much.

00:14:28.710 --> 00:14:32.580
Break down for us the three buckets,
and then articulate, once we find

00:14:32.580 --> 00:14:36.420
the things that you'll tell us is in
bucket three, how do we then really

00:14:36.420 --> 00:14:40.020
lean into our bucket three skills?

00:14:40.725 --> 00:14:43.155
Aneesh Raman: One of the things we
noticed early on, Ryan and I, is that

00:14:43.155 --> 00:14:47.324
the conversation about AI and work was
becoming entirely about job titles.

00:14:47.595 --> 00:14:51.045
What's gonna happen to software
engineers, as if all software engineers

00:14:51.375 --> 00:14:55.905
engineer in the same way, and where one
goes all will go, or entry level work?

00:14:55.905 --> 00:14:59.055
What's gonna happen to this entire
category of jobs as if they're

00:14:59.055 --> 00:15:02.165
all the same and they're all gonna
stay or they're all gonna go.

00:15:02.694 --> 00:15:06.480
And our view was how do we start
engaging with this change as it happens?

00:15:06.480 --> 00:15:08.610
We have a data point that
I think is a key signal.

00:15:08.880 --> 00:15:14.070
70% of the average skills in a job
are gonna have changed by 2030, 7 0.

00:15:14.310 --> 00:15:17.220
So even if you're not changing
jobs, your job is changing on

00:15:17.220 --> 00:15:18.690
you into an entirely new job.

00:15:19.170 --> 00:15:23.100
Now if you hear that and you're like,
oh gosh, okay, I gotta just bear through

00:15:23.100 --> 00:15:26.520
this, as if that change is coming to you
as if AI has already figured out what

00:15:26.520 --> 00:15:29.700
it's gonna change about your job, or
your boss has figured it out and is gonna

00:15:29.700 --> 00:15:33.210
come one day and say, here's the 70%
that's different about your job, that's

00:15:33.210 --> 00:15:34.530
actually not how it's gonna play out.

00:15:34.530 --> 00:15:38.820
You're gonna decide how that job
changes, by that 70%, in what

00:15:38.820 --> 00:15:40.860
way, in what order, at what pace.

00:15:41.220 --> 00:15:42.270
And so how do you do that?

00:15:42.270 --> 00:15:44.160
That's by seeing jobs as tasks.

00:15:44.160 --> 00:15:47.955
And the lived experience for me here is
when I tell you that the three things I

00:15:47.955 --> 00:15:52.185
do best are explanatory storytelling to
build coalitions around an expertise of

00:15:52.185 --> 00:15:56.595
economic opportunity, you would never get
that from a description of my career by

00:15:56.595 --> 00:15:58.875
job title, like never in a million years.

00:15:59.265 --> 00:16:02.115
But if you look at the tasks of what
I did in those jobs and how they built

00:16:02.115 --> 00:16:05.475
and reorganized and I built from them,
you would get to that pretty easily.

00:16:05.475 --> 00:16:09.405
So take your job, it doesn't matter if
you're a CEO, you just got hired, you're

00:16:09.405 --> 00:16:10.725
in marketing, you're in engineering.

00:16:11.175 --> 00:16:13.060
Put aside your title,
put aside your goals.

00:16:13.430 --> 00:16:15.315
Every week you do about a dozen things.

00:16:15.615 --> 00:16:17.085
Call 'em tasks, list them down.

00:16:17.145 --> 00:16:17.805
What are they?

00:16:18.255 --> 00:16:19.335
I do a lot of coding.

00:16:19.335 --> 00:16:20.595
I talk to customers.

00:16:20.595 --> 00:16:21.915
I organize team meetings.

00:16:21.915 --> 00:16:23.115
Whatever it is, you list them out.

00:16:23.295 --> 00:16:24.585
And you're gonna put 'em in three buckets.

00:16:24.585 --> 00:16:27.495
The first bucket is, well, stuff
that AI can kind of already do is

00:16:27.495 --> 00:16:31.275
quickly gonna be able to do coding,
summarizing, quick analytics, quick

00:16:31.275 --> 00:16:33.105
research, that goes in bucket one.

00:16:33.435 --> 00:16:35.505
Bucket two is stuff you're
doing with these tools.

00:16:35.895 --> 00:16:37.425
This is actually the
most important bucket.

00:16:37.425 --> 00:16:41.325
This is where high performers are
emerging from new corners in new ways.

00:16:41.625 --> 00:16:44.475
'Cause they're leveraging the tools
to quickly close an experience gap.

00:16:44.475 --> 00:16:47.355
I don't speak sales, but I really
wanna partner with them on that.

00:16:47.355 --> 00:16:48.615
Oh, this is how they talk about it.

00:16:48.615 --> 00:16:53.204
This is, or I have this idea, but when
I visualize it, no one gets excited.

00:16:53.204 --> 00:16:56.745
Let me turn it into a video or turn
it into this whole PowerPoint I never

00:16:56.745 --> 00:16:58.365
could have done, okay, closes that gap.

00:16:58.724 --> 00:17:03.344
So bucket two is how do I liberate
myself from the efficiency machine-like

00:17:03.344 --> 00:17:06.915
tasks that I don't have to do and
how do I do more of what I'm into

00:17:06.915 --> 00:17:08.085
and what I get excited about?

00:17:08.085 --> 00:17:10.335
And then bucket three is
the stuff with other humans.

00:17:10.514 --> 00:17:13.544
I mean, there are a lot of conversations
that you just see it end with

00:17:13.875 --> 00:17:15.524
humans running a bunch of agents.

00:17:15.800 --> 00:17:16.879
That isn't the end state.

00:17:16.909 --> 00:17:21.050
It's humans with a bunch of tools working
with other humans with a bunch of tools,

00:17:21.050 --> 00:17:24.199
doing all sorts of cool new things
that humans have never done before,

00:17:24.199 --> 00:17:27.230
across a broader set of areas where we
can be entrepreneurial and innovate.

00:17:27.679 --> 00:17:29.000
That's partnering in new ways.

00:17:29.360 --> 00:17:31.550
That's thinking about ethics in new ways.

00:17:31.550 --> 00:17:34.550
That's thinking about community
building or organizing in new ways,

00:17:35.030 --> 00:17:37.010
ideation and brainstorming in new ways.

00:17:37.370 --> 00:17:39.530
Matt Abrahams: I appreciate how you
delineated the different buckets.

00:17:39.530 --> 00:17:42.260
So there's the things that AI can do
that's bucket one, the things that we

00:17:42.260 --> 00:17:45.229
can do in partnership together, and
then the things that are uniquely human.

00:17:45.689 --> 00:17:49.365
And as you look at your tasks and you
itemize and figure out where they are, you

00:17:49.365 --> 00:17:53.895
see how you can move them towards bucket
three, and then that helps pinpoint the

00:17:53.925 --> 00:17:56.075
work you need to do, and to lean into it.

00:17:57.135 --> 00:17:59.685
Before we end, I like to ask
everybody three questions.

00:17:59.685 --> 00:18:03.705
One, I'm gonna create just for you and two
that are similar across all the episodes.

00:18:04.145 --> 00:18:08.115
You write about the value in all
of this of your peer network.

00:18:08.175 --> 00:18:10.095
And that's not surprising,
you work at LinkedIn.

00:18:10.544 --> 00:18:13.845
Beyond LinkedIn as a tool for this,
what are other ways that we can

00:18:13.845 --> 00:18:17.655
leverage our peer network to help us
as we grow and redefine our careers?

00:18:18.629 --> 00:18:20.550
Aneesh Raman: I think for a lot
of folks it starts with just

00:18:20.550 --> 00:18:22.199
building it and maintaining it.

00:18:22.379 --> 00:18:26.070
Again, if you're insatiably curious
and you're curious about humans,

00:18:26.129 --> 00:18:29.429
which has been a through line for me,
whether it was, what is it like to be a

00:18:29.429 --> 00:18:34.199
human in a war zone or a human that is
living in an economy where they don't

00:18:34.199 --> 00:18:37.020
have a mobility, a lot of our Obama
speeches are about the American dream.

00:18:37.260 --> 00:18:39.629
You're just constantly curious
about what other people are up to,

00:18:39.629 --> 00:18:40.830
and you're connecting with people.

00:18:40.830 --> 00:18:45.765
You're keeping in touch with people, and
so I think starting with who you know

00:18:45.765 --> 00:18:50.115
and who you like to go to is really key
because a lot of times people think your

00:18:50.115 --> 00:18:53.625
network has to be really established
people who are really successful and are

00:18:53.625 --> 00:18:57.885
gonna help you open doors and mentor you,
and yes, that's like a key part of it.

00:18:57.885 --> 00:19:00.735
And in the industrial age, in the
org chart, in the latter, that was

00:19:00.735 --> 00:19:02.055
probably the most important part.

00:19:02.445 --> 00:19:04.845
Also very limiting if you didn't
have access to those folks.

00:19:04.845 --> 00:19:06.465
But if you did, that was
the most important part.

00:19:06.825 --> 00:19:09.975
The reasons we think about what you're
climbing as a wall is because in

00:19:09.975 --> 00:19:12.195
climbing, your peer group is a network.

00:19:12.254 --> 00:19:14.805
'Cause they have visibility into
routes that, that you want to know,

00:19:14.805 --> 00:19:16.335
beta information I think it's called.

00:19:16.605 --> 00:19:18.135
Stuff that they've seen when they've gone.

00:19:18.135 --> 00:19:21.825
So it's not just who's done it and been
really good at it, it's other people

00:19:21.825 --> 00:19:24.580
who are failing at doing it and why are
they failing and what are they learning?

00:19:25.304 --> 00:19:27.645
It's people that you're giving advice
to 'cause they're gonna give you

00:19:27.645 --> 00:19:29.264
advice too about how they're coming up.

00:19:29.264 --> 00:19:31.935
And you're going to have this
sort of weird reverse mentorship,

00:19:32.084 --> 00:19:33.824
asymmetric relationship going.

00:19:33.824 --> 00:19:37.784
So if you think you have a
limited network, start with pro

00:19:37.854 --> 00:19:41.024
you and then it's just as simple
as human to human interaction.

00:19:41.024 --> 00:19:43.145
And this is where you can
practice all those five C's.

00:19:43.304 --> 00:19:44.324
Talk to folks.

00:19:44.324 --> 00:19:45.375
Get on the phone.

00:19:45.584 --> 00:19:49.395
So much about our day-to-day right
now is about texting over talking.

00:19:49.395 --> 00:19:54.330
It's about quick summary over
long exploratory, winding,

00:19:54.330 --> 00:19:55.590
you know, brainstorms.

00:19:55.830 --> 00:19:59.250
Let me be the one to tell you, no, this
stuff that life right now doesn't feel

00:19:59.250 --> 00:20:02.040
like it's valuing is gonna matter a ton.

00:20:02.040 --> 00:20:05.970
So go give yourself the time and
space and permission to do that work.

00:20:06.510 --> 00:20:09.090
So the simple thing I'd say is, I mean,
obviously LinkedIn's a great tool,

00:20:09.090 --> 00:20:13.590
but pick up the phone, go meet people,
go for a walk, just go experience

00:20:13.830 --> 00:20:16.650
whatever the question is you're trying
to figure out with another human.

00:20:17.610 --> 00:20:20.970
Matt Abrahams: Question number two, who
is a communicator you admire and why?

00:20:21.555 --> 00:20:24.825
Aneesh Raman: Joan Didion is the person
I am going to every once in a while

00:20:24.825 --> 00:20:26.385
because, there are a bunch of writers.

00:20:26.385 --> 00:20:29.415
But it's the writing where you're
like, oh my God, that sentence

00:20:29.415 --> 00:20:34.845
is like 7 words, but it speaks
volumes, like, how did she do that?

00:20:35.265 --> 00:20:37.545
And a lot of what I'm trying to
do, even in the selling of a book,

00:20:37.545 --> 00:20:38.745
you have to simplify the book.

00:20:39.135 --> 00:20:42.265
So the book is about the past,
present, and future of work for humans.

00:20:42.265 --> 00:20:46.380
There's an unlimited number of
themes and topics and I've been

00:20:46.380 --> 00:20:48.390
working on a list of just one-liners.

00:20:48.750 --> 00:20:51.690
Like everything we've just said
about fear and all that's coming,

00:20:51.690 --> 00:20:54.690
AI to me is summarized by if you
know one thing and one thing only,

00:20:55.140 --> 00:20:56.460
work is changing, not ending.

00:20:56.790 --> 00:21:00.960
Like that simplicity I find
seductive, and still hard.

00:21:00.960 --> 00:21:04.740
And so like Didion is an example of
someone I go to just to be in awe

00:21:04.740 --> 00:21:07.050
of how she got there to push myself.

00:21:07.455 --> 00:21:09.945
Matt Abrahams: The ability to
leverage language to communicate

00:21:09.945 --> 00:21:13.095
effectively is a true gift and
skill, and one we can all work at.

00:21:13.605 --> 00:21:16.605
Final question, what are the first
three ingredients that go into a

00:21:16.605 --> 00:21:18.645
successful communication recipe?

00:21:19.215 --> 00:21:21.795
Aneesh Raman: Well, I was gonna
say there's no right answer 'cause

00:21:22.125 --> 00:21:23.115
it's all about the audience.

00:21:23.115 --> 00:21:26.445
But I guess that makes that number
one, the audience matters most.

00:21:26.475 --> 00:21:29.685
And again, that audience is you every
day, all day in terms of the thoughts

00:21:29.685 --> 00:21:33.255
in your head, but in any moment where
you're communicating with a purpose.

00:21:33.255 --> 00:21:37.635
So the audience matters in terms of
who they are, why they are, what's

00:21:37.635 --> 00:21:40.574
going on in their head on that day,
and so you have to start there.

00:21:41.205 --> 00:21:43.754
The second is, I think,
intent, that purpose.

00:21:43.845 --> 00:21:46.665
You're not just up there in front of
that audience to speak for the sake of

00:21:46.665 --> 00:21:48.315
speaking, but you've got a purpose there.

00:21:48.315 --> 00:21:50.385
There's something you're
trying to mobilize or whatnot.

00:21:50.655 --> 00:21:54.135
And the third thing, I mean, I have recent
bias on it, but I think it's emotion.

00:21:54.254 --> 00:21:55.545
It's something in that belief.

00:21:55.545 --> 00:21:58.875
It's what do you want them to feel, which
is different than who is the audience.

00:21:58.875 --> 00:22:02.085
You can have a sense of who's in
the room, what's on their mind,

00:22:02.145 --> 00:22:06.014
what you're trying to convince them
of based on what's on their mind.

00:22:06.345 --> 00:22:08.385
But when you get to, what
do you want them to feel?

00:22:08.925 --> 00:22:12.585
That goes beyond the audience in front
of you, that goes to the human condition.

00:22:12.855 --> 00:22:15.945
Because that audience, they're all
human and they might think what they

00:22:15.945 --> 00:22:19.365
think and you're thinking about that,
but they're underneath that, they might

00:22:19.365 --> 00:22:21.225
not even realize what they're feeling.

00:22:21.225 --> 00:22:23.835
So an example I guess would be
like, even with this story, you're

00:22:23.835 --> 00:22:25.754
talking about AI and work AI tools.

00:22:25.754 --> 00:22:27.435
You're coming into a corporate setting.

00:22:27.764 --> 00:22:31.215
These people are eager to know what
these tools are, 'cause they know that

00:22:31.215 --> 00:22:32.805
they've gotta shift their jobs around it.

00:22:32.985 --> 00:22:35.504
They work at a tech company, so I'm
assuming they're pretty excited about

00:22:35.504 --> 00:22:36.975
the tools or knowledge about the tools.

00:22:37.155 --> 00:22:40.695
My point of view is to try and
help them appreciate these tools.

00:22:40.695 --> 00:22:44.024
So you're gonna come in with a
story about isn't AI amazing and

00:22:44.024 --> 00:22:46.305
everyone's trying to figure it out
and I'm here to help you figure it

00:22:46.305 --> 00:22:47.685
out and here's why our tool's amazing.

00:22:48.105 --> 00:22:52.274
And you might miss it underneath all
that existential fear across that

00:22:52.274 --> 00:22:56.205
room that this tool you're talking
about, even as it helps them, is just

00:22:56.205 --> 00:22:57.915
helping them help it replace them.

00:22:58.574 --> 00:23:02.115
And if you don't feel that, understand
that, if you haven't tapped into

00:23:02.115 --> 00:23:05.895
that in your own gut, then I
don't think you land that story.

00:23:06.615 --> 00:23:08.625
Matt Abrahams: As you've
mentioned earlier, it's really

00:23:08.625 --> 00:23:10.305
about the internal focus first.

00:23:10.635 --> 00:23:14.445
The first audience and foremost audience
is you, understanding your purpose

00:23:14.445 --> 00:23:19.305
and understanding the emotion that
might be underlying the communication.

00:23:19.305 --> 00:23:23.265
And then from there, craft a
purpose and a message that connects.

00:23:23.685 --> 00:23:26.504
I really appreciate not only the
insight into what makes for effective

00:23:26.504 --> 00:23:30.015
communication from your point of view
in various roles that you've had, but

00:23:30.015 --> 00:23:33.525
I appreciate the detailed advice and
guidance on how we can all prepare

00:23:33.525 --> 00:23:38.415
our careers and ourselves for this new
way of working, which after listening

00:23:38.415 --> 00:23:39.915
to you, sounds pretty exciting.

00:23:40.095 --> 00:23:40.485
Thank you.

00:23:42.135 --> 00:23:44.024
Thank you for joining us
for another episode of Think

00:23:44.024 --> 00:23:45.615
Fast Talk Smart, the podcast.

00:23:45.764 --> 00:23:48.135
To learn more about portfolio
career building, listen to

00:23:48.135 --> 00:23:50.175
episode 226 with Ilana Golan.

00:23:50.415 --> 00:23:54.695
This episode was produced by Katherine
Reed, Ryan Campos, and me, Matt Abrahams.

00:23:55.004 --> 00:23:56.504
Our music is from Floyd Wonder.

00:23:56.835 --> 00:23:59.325
With special thanks to the
Podium Podcast Company.

00:23:59.625 --> 00:24:02.835
Please find us on YouTube and
wherever you get your podcasts.

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Be sure to subscribe and rate us.

00:24:04.695 --> 00:24:09.415
Also follow us on LinkedIn, TikTok, and
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00:24:09.815 --> 00:24:13.655
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00:24:14.045 --> 00:24:17.015
Please consider joining our Think
Fast Talk Smart Learning Community

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at fastersmarter.io/learning.

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You'll find video lessons, learning
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Again, that's fastersmarter.io/learning
to become part of our global Think

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Fasts Talk Smart Learning Community.