Playing for Keeps

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Summary

Eric Bandholz bootstrapped Beardbrand from the very beginning all the way to their current place at the top of the male styling market. How? Well, for one thing, by creating a brand that focuses on storytelling and individual connections.

Kristen and Eric dig deep into BB’s new SMS channel, how they've built word of mouth to nearly one fifth of acquisitions, and some amazing customer stories.

Show Notes

  • “The only way you can serve your community is to be involved in your community”
  • Launching SMS grooming advice for customers
  • Using organic content as a key growth driver
  • How word of mouth can drive 18% of sales
  • "Our products are a way for us to fund our mission"
  • Tying core values and mission into every part of the brand: freedom, hunger, trust
  • Educated customers know that your brand is worth choosing- but it takes more than just a note in the box
  • Being (one of) the face(s) of a brand
  • Inspiring customers to invest in themselves

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.