11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.

00:33 Focus on ABM Reporting
01:38 Welcome Christie Johansen-Pinney
01:46 Complexity of B2B Measurement
04:05 Tools and Techniques
09:22 Evaluating Channel Performance
14:08 Advice for B2B Marketers
15:11 Conclusion and Wrap-Up

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)