SubscriptionX - The Subscriptions Economy in Retail and eCommerce

Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process. 

Discussion points in this episode:
  • The potential AI has to make running a subscription business more efficient
  • Why now is the right time for retailers, of all sizes, to be thinking about AI 
  • Why a re-education is needed
  • Where should retailers and subscription companies be using caution around these advancements 
Behind the microphones: 

James Hirst, Founder & Director, The Intelligent Brief:
https://www.linkedin.com/in/jamesahirst

Sjoerd Feenstra, Enterprise Account Executive at Chargebee:
https://www.linkedin.com/in/sjoerd-feenstra/

Katie Searles, Editor, InternetRetailing and DeliveryX:
https://www.linkedin.com/in/katie-searles-522451132/

Creators and Guests

Host
Katie Searles

What is SubscriptionX - The Subscriptions Economy in Retail and eCommerce?

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.