The FMCG Marketing Daily — July 11, 2026

The FMCG Marketing Daily — July 11, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region. • Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions. • PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment. Hosted by Marco and Klara.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.