"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario."
Zach Boyette is the co-founder and Managing Partner at Galactic Fed, a full-service growth marketing agency with a team of 150 people across 25 countries. Zach has an unconventional background, having worked at Google and P&G before becoming a digital nomad and building Galactic Fed.
In this episode of Agency Journey, Zach shares insights on scaling an agency while maintaining a strong remote culture. He emphasizes the importance of documentation, promoting from within, and choosing your team over rude clients.
Zach also discusses his perspective on the future of remote work and why he believes younger generations will drive a shift toward more location-independent companies.
This is a great conversation for agency leaders interested in building a large remote team while maintaining work-life balance.
Episode Insights:
💡 Document everything to create a consistent client experience as you scale. Have each team member spend a couple hours per week documenting processes.
💡 Build culture in a remote agency through casual Slack channels, quarterly all-hands meetings focused on personal updates rather than just company info, and leading by example with communication style.
💡 Hire self-starters who are comfortable with written communication. Use written assessments and thorough reference checks early in the hiring process.
💡 When leading leaders, have a regular cadence of written updates prior to meetings. Show you are present and remember details about their teams and challenges.
💡 Have an org chart planned out far in advance and hire proactively for the structure you want to build. Avoid building the org chart reactively around specific people.
💡 Don't personally attach your name to the agency brand. Build a company brand that can exist beyond just you.
💡 Be willing to choose your team over abusive clients, even if they pay well. Prioritize a healthy culture.
Resources Mentioned:
Zach's LinkedIn: https://www.linkedin.com/in/zachboyette/
Galactic Fed agency website: https://galacticfed.com/?utm_campaign=agency-journey-ep-296-zach-boyette
Zach's personal website: https://zachboyette.com/?utm_campaign=agency-journey-ep-296-zach-boyette
The E-Myth Revisited by Michael E. Gerber (book recommendation for designing an org chart)
ClickUp for project management: https://clickup.com/?utm_campaign=agency-journey-ep-296-zach-boyette
Google Suite
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What is Agency Journey?
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.
Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.
Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.
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