The Deconstruction Podcast | Women in the Trades, Marketing Wins, and Building a Tile Business w/ Jada Finch

Jada Finch is part of a growing wave of women doing real work in the trades — and proving themselves the right way: skill, grit, and job site experience. In this episode, she shares what it’s actually like building a trade business at 22, navigating a male-dominated industry, and turning organization and professionalism into a serious advantage.

We get into stereotypes on site, earning respect, and why “girl power” can help or hurt depending on how it’s approached. Jada also breaks down what separates a good tradesperson from a real business owner — from how you show up, to how you quote, invoice, and communicate with clients.

If you’re a contractor trying to grow, this one hits on the stuff that actually matters: quality, reputation, systems, and building a foundation that isn’t messy from day one.

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Chapters / Timestamps

00:00 – Intro + client shoutout (Robert in Toronto)
01:10 – Meet Jada Finch + Pink Collar Contracting & Tile
02:00 – How she got into construction at 16
03:30 – Stereotypes, respect, and old-school attitudes on site
06:30 – “Accommodations” vs being able to do the job
10:45 – Craft, attention to detail, and why quality is slipping
14:15 – Organization, professionalism, and client perception (quotes/invoices)
22:30 – Branding as “Pink Collar” + marketing advantages
31:00 – Advice for hiring women + resilience in the trades
37:30 – Inspiring youth to choose trades over university debt
44:50 – College being overrated + learning by doing
56:55 – Billboard lesson + where to find Jada

What is The Deconstruction Podcast?

Construction isn’t just about building—it’s about breaking things down to make them better. The Deconstruction Podcast dives deep into the untold stories, insider insights, and success strategies that shape the construction industry. Hosted by the founders of Jobtable, we tackle topics that matter most to contractors and entrepreneurs, sharing actionable advice and interviewing industry leaders who’ve paved the way to success. Whether you’re looking to grow your business, spark new ideas, or stay ahead in the game, this podcast is your ultimate tool for construction and entrepreneurship.