Retail Remix

If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy. 

American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session from the Retail Innovation Conference & Expo, where Kristina Duncan, Creative Executive at American Girl, and Ted Galperin, Partner & Director of Retail Design at creative studio Mythology, shared how executives can: 
  • Explore, imagine or reimagine their brand story; 
  • Harness what’s happening in pop culture to deliver a highly relevant and curated retail environment; and 
  • Identify the right partners to bring their physical storytelling to life. 
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.