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Summary
In this episode of the Cult Products podcast, hosts Phil Keeney-Bolland and Adam Yaya-Durrant are joined by JP, a seasoned expert in B2B tech startups. They discuss the critical importance of value proposition testing before launching a product. JP shares his journey in product development, emphasizing the need for clarity in value propositions and understanding user struggles. The conversation covers the iterative process of testing ideas, the significance of waiting lists, and how to effectively structure interviews for feedback. They also explore the challenges startups face in balancing features with actual value and the necessity of embracing change throughout the development process. The episode concludes with actionable insights for founders looking to validate their ideas and increase their chances of success.
In this episode of the Cult Products podcast, hosts Phil Keeney-Bolland and Adam Yaya-Durrant are joined by JP, a seasoned expert in B2B tech startups. They discuss the critical importance of value proposition testing before launching a product. JP shares his journey in product development, emphasizing the need for clarity in value propositions and understanding user struggles. The conversation covers the iterative process of testing ideas, the significance of waiting lists, and how to effectively structure interviews for feedback. They also explore the challenges startups face in balancing features with actual value and the necessity of embracing change throughout the development process. The episode concludes with actionable insights for founders looking to validate their ideas and increase their chances of success.
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Creators & Guests
What is Cult Products?
Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into start-up success.