Zebra Striping | The Challenge of Non-Alcoholic Wine: Quality, Technology, and Market (ft. Dante McDermott Catena & Tracy Sweeney)

Is it possible to create a non-alcoholic wine that satisfies the traditional wine consumer? 🍷 In this episode, we dive into the category with the greatest growth potential—and the greatest technical challenge—in the wine industry.

Together with Dante McDermott Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars), we explore:

• The Market Gap: Why non-alcoholic beer holds six times the market share of non-alcoholic wine.
• Technology: How new dealcoholization methods preserve aromas.
• The “Tiebreaker”: Why distribution is just as critical as product quality.
• Consumer Psychology: How to overcome skepticism and reset expectations.

What is Zebra Striping ?

Alternation is here to stay!
Laura Catena and Dante McDermott Catena present Zebra Striping Podcast 🦓🎙️ an interview series from the Catena Institute of Wine. Alongside leading voices from across the industry, the show explores this growing consumer trend, the evolving landscape of wine, and its impact on how we live, gather, and drink.
So, what is zebra striping? In Laura Catena’s words, it’s the practice of alternating between alcoholic and non-alcoholic wines within the same occasion. Zebra striping is a smart, delicious, and genuinely enjoyable way to drink in moderation.

¡La alternancia llegó para quedarse! Laura Catena y Dante McDermott Catena presentan Zebra Striping Podcast 🦓🎙️, una serie de entrevistas del Catena Institute of Wine que, junto a expertos de la industria, explora esta tendencia de consumo, las nuevas propuestas en el mundo del vino y el impacto en nuestro estilo de vida.
¿De qué se trata el Zebra Striping? En palabras de Laura Catena, consiste en alternar vinos con y sin alcohol en una misma ocasión de consumo. Hacer zebra striping es una forma inteligente, deliciosa y divertida de beber con moderación.