ChannelX - new channels to consumers in multichannel retail

This latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on:
• Retail media as performance marketing vs traditional advertising
• Monetizing off-price marketplace platforms
• ROAS targets and GMV investment strategies
• Balancing organic and paid performance
• Secret Sales’ consulting approach for seller success.

Behind the mics:
• Ekow Mensah, VP Retail Media, Secret Sales | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn

Creators and Guests

Host
Chris Dawson
Editor and Founder of ChannelX

What is ChannelX - new channels to consumers in multichannel retail?

A limited edition series, recorded live at ChannelX 2025. Conversations with speakers, VIPs and commerce leaders on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website. Season 1 was recorded at ChannelX 2024.