Serving Success

Expansion sounds exciting, but Lauren Fernandez explains why adding locations before you’ve dialed in your model can destroy your business.

Takeaways:
  • Avoid expansion until your first unit is fully profitable
  • Validate your model with multiple locations before franchising
  • Use early expansion to experiment with formats and fine-tune operations

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

What is Serving Success?

SERVING SUCCESS: BITE-SIZED TIPS AND TOOLS FROM THE WORLD’S BEST RESTAURATEURS
Serving Success is your trustworthy source for tools and tactics from the brightest minds in the restaurant industry. The team behind MAJC, including award-winning chef and restaurateur Matt Jennings, helm this podcast.
These brief episodes provide essential tools and actionable insights you need to make immediate improvements in your business. Each bite-sized episode dives into a specific topic, ranging from how to score a cookbook deal, land a spot on the Food Network, earn your first Michelin star, and master PR without a publicist.
Listeners gain exclusive access to the industry's top leaders, who share the techniques that have propelled them to success. Whether you're a restaurant owner, chef, or manager, Serving Success delivers the practical advice and inspiration you need to thrive in the competitive world of hospitality.