It's Marketing, Not Miracle Working - Frank Hamlin

My guest today is Frank 'MF' Hamlin, former EVP and Chief Customer Officer at GameStop, where he was in the C-suite during a pandemic-era short squeeze. Before GameStop, Frank built an impressive career across retail, e-commerce, and music, holding senior leadership roles at Guitar Center and Tailored Brands after nearly a decade in Nashville with Arista Records and Sony Music Publishing. He is also the author of Skinny Dipping at Low Tide, a darkly funny novel inspired by the boardroom politics, activist investors, and sheer insanity of watching market forces reshape a company in real time.

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.