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Bryant Gillespie: Guys, welcome
to the fourth edition of the

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better sign shop podcast.

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I've got my friends, Mike
Riley and Peter Cark with me.

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I don't, we still haven't settled
on a nickname for you yet.

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Mike, are we gonna settle the
debate this time around or no?

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Michael Riley: What are you thinking?

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I can't live with sign money, Mike.

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That's terrible.

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maybe we could get

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Bryant Gillespie: you like a
gold chain for the next one

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Michael Riley: with a big clock on it.

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Yeah, dude,

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Bryant Gillespie: that would work.

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Michael Riley: That'd be nice.

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Our big Jim and I letter on it, maybe.

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Peter Kourounis: What do you think about
letting our audience vote for a name?

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If we put out a poll on our
Facebook channel, or do you think

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about letting them just decide?

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Michael Riley: I have very
mixed emotions about that.

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I feel like it would be great for,
engaging with our audience, but

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at the same time, I really don't
know if I, how I feel about that.

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Peter Kourounis: Lila gave
me the sign, shop, Yoda name.

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I didn't come up with that.

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And I just accepted it.

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I said, sure.

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That sounds great.

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Let's do it.

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Michael Riley: All right.

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Yeah.

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Let's throw a pull up.

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let's let him drag me through the mud.

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I,

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Bryant Gillespie: I, I think it's gonna
end up being signed money or signed bunny,

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Michael Riley: like I'm
down with sign bunny.

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that's been like my personal
brand for 15 years as the weird

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dude in the pink bunny suit.

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So I just lean into it.

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but if the audience has a better
suggestion, I will, well, we'll leave

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Peter Kourounis: it up to the
audience then that's what we'll do.

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We'll put out a poll.

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Hopefully when we record the next episode
number five, you'll have a new name.

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Michael Riley: can't wait,
well, make can't wait.

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Peter Kourounis: We'll make that announce.

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We'll make that announcement.

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this'll

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Michael Riley: be fun.

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Yeah.

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Yeah, it will.

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Bryant Gillespie: Okay, so what's
what's the new with you guys?

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Peter Kourounis: Well, I just
got back from sunny, Florida.

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Nice little convention.

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Happy to be back where.

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The weather is approximately in the
nineties and not upper one hundreds.

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so it's nice to be back.

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Bryant Gillespie: Don't walk
outside and start sweating.

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Mike

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Michael Riley: doesn't
like Florida at all.

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I'm not a Florida fan, no offense
to our Florida listeners, but

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well stick with my Oregon weather.

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Peter Kourounis: I can easily
see why you don't like Florida.

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I mean, it was, I went to Disney.

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I went to Disney.

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There's tons of kids running
around, but I have absolutely.

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I was thinking about this the other day.

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What is Disney's monthly electric bill
like, like that is, they think you got AC

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in every room, all these like fireworks
and pyro techniques and lighting.

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I'm thinking to myself, do they spend, is
it like 50 million a month in electric?

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Like I have no idea.

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Do they generate their own electric?

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It caused it stem like a huge conversation
between me and my counterparts, but.

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Because of all how hot it was.

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It was so hot that if this was
like it, their ACS pumping out

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64 degrees everywhere you go in
lobbies and restaurants, I'm like,

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and it's all owned by Disney.

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So I'm wondering myself,
what does that look like?

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Michael Riley: Peter's having
an existential breakdown

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over to Disney's power bill.

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Yeah, man.

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No, you know what I mean, think
about it's really super hot there.

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So you want to go inside one
of the buildings and cool off.

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Right?

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Well, all those buildings
are trying to sell you shit.

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So for them, it's probably just
a loss leader to get people,

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to buy more stuff inside.

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Unless they point they make a
billion dollars a minute too.

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So it's dropping the bucket.

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Peter Kourounis: Unbelievable.

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Anyway, I'll go back.

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I like Disney.

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I like Epcot drinking in, in, in Germany
was like my favorite part of the trip.

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Gotta love those grapefruit beers.

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I had a couple of them.

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They were really

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Michael Riley: amazing.

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Bryant Gillespie: Yeah.

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When it's 90 degrees outside.

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Yeah, nothing better.

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Yeah.

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A hundred hundred, hundred degrees.

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Peter Kourounis: well, anyway,
happy to be back I'm I'm in the, I'm

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in the trenches now with my staff
and my partner at my sign shop.

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There's a lot to catch up on, but
definitely, definitely happy to be

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recording our next episode here.

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Bryant Gillespie: Excellent.

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Well, Mike, you got an update or no?

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Michael Riley: outside of designing signs.

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My life pretty much revolves
around this house renovation

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that I'm in the middle of.

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my, my future wife and I bought a house.

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We were bored during COVID.

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we just didn't have anything to
do cause everything was closed.

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So we're like let's buy a
fixer upper and remodel it.

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So two years ago we bought a house
that was definitely a fixer upper.

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And we, got a $40,000 budget and
three month timeline to get it

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remodeled and moved into we're.

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August 1st will be the second anniversary.

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And we just crossed
the $200,000, marked on

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So

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Bryant Gillespie: you're way under
budget then way under budget.

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Michael Riley: Yeah.

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And we're, I mean, it's like half done.

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Like we can live in it,
but the house is no joke.

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It's only like halfway there.

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We got a lot of work to go.

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So the last week I've been
spending a lot of time in the yard.

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We've completely demoed our yard
and I've got some excavation

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equipment coming here tomorrow.

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So if I'm not designing signs, I'm just
completely drenched and sweat outside.

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And 90 degree, Oregon weather digging
holes in the yard and trying to revive it.

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So that's pretty much all
I do my for time often.

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Bryant Gillespie: How often do friends and
family give you like the money pit joke?

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Michael Riley: Almost daily,
but I mean, like it's, I've

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leaned into it at this point.

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If anybody's ever seen that movie,
that is the most accurate portrayal of.

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My life that you'll ever see it's
well, I actually, I can't watch it.

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Money pit, old eighties movie with
Tom Hanks and Shelly long, they buy

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a fixer upper and like everything
that can go wrong will go wrong.

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and it's really, that's a funny
check it up, but yeah, it's worth it.

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I can't bring myself to watch it
cuz I'll just start crying the

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second it comes on, but  yeah.

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I, and I was laying in bed the other
day thinking okay, we paid, we spent

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half a million dollars on this house.

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Not including what we put into.

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And then literally the only thing left
on this house is the land that it sits

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on and the roof and the framing, like
everything else has been completely

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ripped out of it and replaced.

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So I spent a lot of money on a
pile of two by fours essentially.

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And it's something I have
to live with every day.

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Well, I wish I

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Peter Kourounis: brand, it looks

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Bryant Gillespie: nice, man.

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It looks

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Michael Riley: nice.

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It's good.

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Thank you.

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It's getting there.

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Peter Kourounis: I take it that
you did not hire like a contractor.

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Michael Riley: No, I have done, he

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Bryant Gillespie: signed money, Mike
dude, he could build his own house.

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Michael Riley: Yeah.

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I have done 99% of the
work on the house, myself.

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The only thing that I've hired out
so far was a plumber to come in and

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set our bathtub and our one of the
shower pans, because of everything

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that goes in the building, a house,
most of it is a technical kind of

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skill that you can easily learn.

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Plumbing is a freaking art and there's
witchcraft involved and it's not for me.

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So anything that involves like heavy
plumbing, I've outsourced, I have re

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plumbed like half the house myself,
but I just didn't wanna mess with that.

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But yeah, we've rewired the house.

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All new flooring, subfloor,
drywall, insulation, like

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everything down to the stubs is new.

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And it's all been by.

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Did you sold your

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Peter Kourounis: pipes or
did you crimp your fittings?

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I actually, I hear on, I hear
that crimping is becoming more and

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more popular with piping a house.

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Yeah.

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Michael Riley: Yeah.

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So I, I did a little bit of both.

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I did some copper, which I'm
not a huge fan of, but I did.

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And then most of it is actually re
plumbed with, the pecks plastic piping.

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Yeah.

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Yeah.

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The press fit fittings.

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which hopefully, I don't know,
like we only plan to stay in this,

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like the, to add insult injury.

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Like we plan to live in this house for two
or three more years in the room sell it.

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So I don't really care if the
plumbing leaks, after we move out.

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Peter Kourounis: I feel
bad for that home buyer.

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Yeah.

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Bryant Gillespie: Yeah.

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got the numbers, stumble,
belong to this podcast.

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You're fucked.

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Peter Kourounis: Yeah.

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Whoever buys Mike's house do
not listen to this episode.

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Bryant Gillespie: 5, 5, 5 main

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Peter Kourounis: street, full
one, 800 plumber when you need it.

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Michael Riley: We're we're keeping a blog
of our progress on the house actually.

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So, maybe in the show notes, we'll
put a link to our blog up there.

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If anybody wants to like
commiserate with me or just make

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fun of me and say, what's asking,

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Peter Kourounis: oh, that's nice.

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So you are document.

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So you are documenting the process.

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Huh?

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That's cute.

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I like that.

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I like that.

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I would like to get that
link, send it to me.

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I will look to, to see how you're

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Michael Riley: doing.

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Yeah.

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Feel free to make all the
fun of me that you want.

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Cuz I deserve

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Bryant Gillespie: it.

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He owe you want for the fast

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Peter Kourounis: signs.

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yeah, you guys just.

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That's true.

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I do owe you want, but I'm
not gonna make fun of anybody.

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I'm the one that gets made
fun of, so it's been my life.

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It's been my life.

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So ask my buddy, Matt, my buddy,
Matt we're damn near 40 years old.

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He still makes fun of me.

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Like we're 10.

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Bryant Gillespie: At least
you're not getting made of

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fun of by your four year old.

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Michael Riley: not yet.

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Could

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Peter Kourounis: we, not yet.

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Bryant Gillespie: I've started
taking, Hey, our middle daughter

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fishing a lot more and actually
just twice in the last week.

00:09:03.485 --> 00:09:09.226
And we went once or twice before
she, nobody caught anything after

00:09:09.310 --> 00:09:11.050
two and a half hours in the hot sun.

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You just sitting there like she's,
I'd look over she's kicking rocks.

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so finally this last time that we
went out, she caught like 12 fish.

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I call it one, because I'd spent most of
the time loading her, pull up with worms

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and untangling, whatever mess, but she had
the, the audacity after we were done to

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tell me that I wasn't a good fisherman.

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And that she could help me,
ah, learn how to catch fish.

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Nice.

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Peter Kourounis: That's
get right on the chin.

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got to

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Bryant Gillespie: all the time.

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All right.

00:09:40.729 --> 00:09:42.374
so today's topic.

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This is a fun one.

00:09:43.795 --> 00:09:49.228
apparently Mike's future wife said he's
not a football guy, so this will be fun.

00:09:49.558 --> 00:09:54.385
The topic today is stop fumbling,
the handoff, like what does

00:09:54.390 --> 00:09:55.705
stop fumbling the handoff mean?

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Michael Riley: Well, apparently I'm not a
football guy, so I can't define that one.

00:09:59.785 --> 00:10:01.925
You don't even know what
a handoff is or a fumble.

00:10:01.970 --> 00:10:02.930
this is not true.

00:10:02.960 --> 00:10:03.650
Go bucks.

00:10:03.710 --> 00:10:04.460
I love football.

00:10:04.481 --> 00:10:08.460
so a lot of the problems that we
regularly encounter in a lot of shops,

00:10:08.460 --> 00:10:13.069
are communication breakdowns just from
one department to the next and, how jobs

00:10:13.069 --> 00:10:14.809
can fall apart, fall through the cracks.

00:10:15.229 --> 00:10:19.609
When it changes hands from say, sales
to design or design to production

00:10:19.609 --> 00:10:20.779
or production to installation.

00:10:20.788 --> 00:10:23.070
that where that handoff takes place.

00:10:23.141 --> 00:10:26.911
I would say 80 to 90% of the
shops that, that I've worked with.

00:10:26.916 --> 00:10:28.646
And I think Brian, you and
I have talked about this.

00:10:28.651 --> 00:10:29.786
This is probably true for you too.

00:10:30.266 --> 00:10:33.926
They all, in some ways shape or form
mess up that, that handoff there between

00:10:33.926 --> 00:10:40.036
department and that a lot of times is not
the only factor, but one of the biggest

00:10:40.036 --> 00:10:46.716
contributing factors to missed deadlines,
margin drain, customer experience.

00:10:46.716 --> 00:10:47.046
Right?

00:10:47.046 --> 00:10:47.331
Yeah.

00:10:47.401 --> 00:10:51.345
pretty much any problem that a
sign shop faces seems like can be

00:10:51.345 --> 00:10:55.545
tracked that back to that in some
way, shape or form in most cases,

00:10:55.615 --> 00:10:57.235
Bryant Gillespie: you gotta
say shape form or fashion

00:10:57.425 --> 00:10:58.614
Michael Riley: shape, form, or fashion.

00:10:58.954 --> 00:10:59.244
Yeah.

00:10:59.244 --> 00:10:59.484
Bryant Gillespie: Yeah.

00:10:59.489 --> 00:11:02.154
We've got, I mean, West Virginia,
we've got a governor, his name's

00:11:02.159 --> 00:11:04.104
big Jim and that is his tagline.

00:11:04.174 --> 00:11:06.904
he started doing the COVID
briefings after he saw Andrew

00:11:06.904 --> 00:11:08.404
Cuomo on there and he was, he.

00:11:08.969 --> 00:11:10.759
He thought he was gonna
score popularity points.

00:11:10.759 --> 00:11:14.239
And there was one where he was like
trying to put the mask on his face

00:11:14.239 --> 00:11:18.049
and it covered his eyes and they
like everybody in the state started

00:11:18.054 --> 00:11:19.429
making memes about him and stuff.

00:11:19.429 --> 00:11:24.302
But, that's what he says, guys, we
gotta get vaccinated in whatever

00:11:24.302 --> 00:11:26.102
shape, form, or fashion that you

00:11:31.292 --> 00:11:32.162
to derail you there.

00:11:32.462 --> 00:11:35.582
Oh, no, I we'll add some of the
memes to the show notes as well.

00:11:36.632 --> 00:11:38.702
, 
Michael Riley: I'm fascinated
by West Virginia politics.

00:11:38.702 --> 00:11:43.262
So that's where my mind is at
now thinking about Joe mansion.

00:11:44.162 --> 00:11:44.732
Bryant Gillespie: Oh yeah.

00:11:45.032 --> 00:11:45.182
Yeah.

00:11:45.182 --> 00:11:46.292
He's another character as well.

00:11:46.292 --> 00:11:46.812
Michael Riley: He's a winner.

00:11:46.842 --> 00:11:49.365
yeah, so I think that's a really
critical thing that, that every

00:11:49.365 --> 00:11:51.359
shop owner, really needs to look at.

00:11:51.359 --> 00:11:55.409
I mean, it, it falls in line with
what we, especially Peter always

00:11:55.409 --> 00:11:56.943
preaching, systems and processes.

00:11:57.018 --> 00:11:58.098
you, I think that's.

00:11:59.148 --> 00:12:02.268
It's almost like such a big, all
inclusive thing that is just so woven

00:12:02.268 --> 00:12:04.421
into a daily operation of your business.

00:12:04.421 --> 00:12:06.408
That, I think a lot of
people almost miss it.

00:12:06.413 --> 00:12:08.991
It's kinda like a forest for the trees
kind of thing, but it's definitely

00:12:09.141 --> 00:12:14.091
something that I think should be
addressed in top of mind for every

00:12:14.571 --> 00:12:18.091
sign shop owner is something that you
should always be trying to improve on as

00:12:18.911 --> 00:12:23.351
efficiently moving that job from person
to person or department to department

00:12:23.351 --> 00:12:25.893
with minimal, friction in there with

00:12:25.893 --> 00:12:26.553
Bryant Gillespie: minimal loss.

00:12:26.553 --> 00:12:26.823
Yeah.

00:12:27.250 --> 00:12:31.398
and I think it, when you're small,
it's a lot easier, because there's four

00:12:31.398 --> 00:12:35.118
or five people they're, everybody's
wearing different hats, but the

00:12:35.118 --> 00:12:39.288
communication flows a lot easier at
that point, because it's like, Hey, I

00:12:39.288 --> 00:12:43.998
could just reach out and yell at you,
especially if you're in a small facility.

00:12:44.448 --> 00:12:44.718
Michael Riley: Right.

00:12:45.018 --> 00:12:46.188
Or it's just you all day.

00:12:46.518 --> 00:12:48.378
If you're just a one man shop,
there's nobody to hand it off to.

00:12:48.378 --> 00:12:49.128
It's all in your head.

00:12:51.483 --> 00:12:54.311
Bryant Gillespie: But yeah, as soon
as you start to grow, that handoff and

00:12:54.311 --> 00:12:58.690
you start formalizing the different
roles and, and instead of one person

00:12:58.690 --> 00:13:01.820
having three different roles, that
person just has one dedicated role.

00:13:01.820 --> 00:13:03.907
this problem compounds at that point.

00:13:03.907 --> 00:13:04.267
I think

00:13:04.312 --> 00:13:05.872
Peter Kourounis: yeah, there's
a lot to be said about this.

00:13:05.872 --> 00:13:07.192
This is a very interesting topic.

00:13:07.192 --> 00:13:10.175
And Mike, I'm actually glad that you
wanted to run with this here on our fourth

00:13:10.180 --> 00:13:16.347
episode, but you know, as you look through
a small shop or a large shops systems,

00:13:16.347 --> 00:13:20.137
right, you have, let's just break it
down pretty simply for our listeners.

00:13:20.137 --> 00:13:23.847
You'll have your sales department,
you'll have your design department,

00:13:23.847 --> 00:13:27.627
your production and department, possibly
even your installation department.

00:13:27.627 --> 00:13:30.537
So that might like you sent Brian,
that might be two or three people.

00:13:31.227 --> 00:13:33.882
, but for the sake of this conversation,
let's just assume that you have

00:13:33.882 --> 00:13:35.652
that broken down into departments.

00:13:35.772 --> 00:13:39.342
Now one person handles two or
three of those roles then so be it.

00:13:39.372 --> 00:13:44.212
But for the sake of this conversation,
let's break it down to sales production,

00:13:44.231 --> 00:13:48.461
sorry, sales, design, production,
and installation in that flow.

00:13:48.466 --> 00:13:52.781
So where does that break down?

00:13:52.841 --> 00:13:55.931
It breaks down in the cracks
of each department, right?

00:13:55.931 --> 00:14:00.071
So in between sales and design,
that's where it breaks down in

00:14:00.076 --> 00:14:01.441
between design and production.

00:14:01.441 --> 00:14:02.371
That's where it breaks down.

00:14:02.371 --> 00:14:05.131
So what is the key differentiator there?

00:14:05.136 --> 00:14:08.011
What's the common
denominator of that problem?

00:14:08.101 --> 00:14:11.581
It seems to me like it
would be communication.

00:14:11.911 --> 00:14:12.211
Right.

00:14:12.301 --> 00:14:13.321
Would you agree with that?

00:14:13.801 --> 00:14:17.990
That the common denominator
of where we can fumble the

00:14:17.990 --> 00:14:19.610
handoff is in communication?

00:14:19.955 --> 00:14:20.270
right.

00:14:20.295 --> 00:14:21.148
would you agree?

00:14:22.288 --> 00:14:22.648
Michael Riley: I agree.

00:14:22.648 --> 00:14:22.918
Yeah.

00:14:22.918 --> 00:14:25.138
It's definitely a fundamentally
a communication problem.

00:14:26.458 --> 00:14:30.358
Peter Kourounis: So at the surface,
if you're having a communication

00:14:30.358 --> 00:14:35.188
problem, that's where the plug in
the system needs to be generated.

00:14:35.368 --> 00:14:38.248
If you need to fill those cracks,
it's inside the communication.

00:14:38.488 --> 00:14:44.668
So what can you do as the owner of
your company to fill those cracks?

00:14:45.148 --> 00:14:51.955
Now I have some ideas, in my shop for
many years, almost since the day I started

00:14:51.985 --> 00:14:57.715
not quite since the day I started, but
almost morning meetings, morning rally

00:14:57.715 --> 00:14:59.665
meetings, every morning, apple does it.

00:14:59.995 --> 00:15:01.195
Every apple store does it.

00:15:01.195 --> 00:15:04.495
That's where I got the idea
from morning rally meetings.

00:15:04.495 --> 00:15:05.995
Let's go over some talking points.

00:15:06.235 --> 00:15:11.305
Let's go over some points, any it's
15 minute meeting between 8, 8, 15

00:15:11.305 --> 00:15:15.175
in the morning, or depending on what
time of the day you guys get started.

00:15:15.175 --> 00:15:17.935
But if you could dedicate a
portion of your day to arriving

00:15:17.935 --> 00:15:20.005
on that time before you put.

00:15:20.425 --> 00:15:23.005
You're bag down or you
turn on your computer.

00:15:23.005 --> 00:15:26.965
You're just gonna participate
in a rally meeting where okay.

00:15:27.325 --> 00:15:30.145
Go through the pipeline once more,
anybody have any questions on what they

00:15:30.145 --> 00:15:31.745
think that they're supposed to be doing?

00:15:31.747 --> 00:15:34.207
Mike, you're gonna,
don't forget about this.

00:15:34.212 --> 00:15:37.214
I may have forgot to tell you that
yesterday, but don't forget about

00:15:37.219 --> 00:15:38.714
getting in touch with this guy today.

00:15:38.714 --> 00:15:42.974
I want an answer from that problem, or I
want an answer from that customer today.

00:15:42.974 --> 00:15:48.134
So just those healthy daily
reminders from in a team building

00:15:48.134 --> 00:15:49.964
exercise can really go a long way.

00:15:50.056 --> 00:15:52.666
Bryant Gillespie: do you guys have
a fast signs, like song that you

00:15:52.671 --> 00:15:54.376
sing or like a chant or anything?

00:15:55.606 --> 00:15:55.936
Peter Kourounis: Yeah.

00:15:56.765 --> 00:15:57.598
Hey, Hey,

00:15:57.598 --> 00:15:58.618
Michael Riley: fast signs.

00:15:58.708 --> 00:15:59.610
Hey, Hey, fast

00:15:59.610 --> 00:16:00.060
Peter Kourounis: signs.

00:16:00.900 --> 00:16:02.174
Yeah, no, no, we don't.

00:16:02.174 --> 00:16:06.194
We don't do a seance or a song or
a kumbaya or anything else that

00:16:06.194 --> 00:16:08.084
you Virginians want to call it?

00:16:08.364 --> 00:16:09.104
No mean I,

00:16:09.109 --> 00:16:11.714
Bryant Gillespie: I have got a couple
cousins that used to work for Walmart

00:16:11.719 --> 00:16:15.816
back in the day when they used to
do all that, like the rah rah stuff.

00:16:17.316 --> 00:16:20.585
Peter Kourounis: I mean, listen, if
you're listen, there's a bunch of brands.

00:16:20.585 --> 00:16:25.295
One that comes to mind right now is
called horsepower brands and they

00:16:25.295 --> 00:16:27.155
ha they're like amazing at that.

00:16:27.173 --> 00:16:32.425
You know, the whole clapping, applauding
rooting for your colleague to succeed.

00:16:32.425 --> 00:16:35.425
If they succeed, we
succeed like that culture.

00:16:35.965 --> 00:16:39.745
To me, one of the best
types of cultures there are.

00:16:39.745 --> 00:16:43.585
So if you can infuse that
type of RA rawness into your

00:16:43.585 --> 00:16:44.888
business, I'm in favor of it.

00:16:44.888 --> 00:16:50.520
Even if you have four people or
40 people, that to me is, it's

00:16:50.550 --> 00:16:52.290
exciting for your customer base.

00:16:52.890 --> 00:16:57.660
You wanna announce that do blogs
on it, do video content on it.

00:16:57.750 --> 00:17:01.636
Because that to me is a big differentiator
between what you're, what you could do

00:17:02.026 --> 00:17:03.976
and what your competition is not doing.

00:17:03.976 --> 00:17:08.176
So that's just another fact toy that
I like to throw in here, but getting

00:17:08.206 --> 00:17:11.296
back to my point, Communication.

00:17:11.321 --> 00:17:16.301
those rally meetings tend to lead to other
types of communication points, right?

00:17:16.901 --> 00:17:20.981
Maybe you want to have a once a week
meeting for two hours with your staff,

00:17:21.341 --> 00:17:25.541
put it in the middle of the week
on a Wednesday, so that you had the

00:17:25.541 --> 00:17:28.121
beginning of the week to talk about
and what you're doing the rest of the

00:17:28.121 --> 00:17:33.111
week to talk about, that's a really
great glue point sticky point so that

00:17:33.111 --> 00:17:37.791
you can mend these cracks that you
have in your system in communication.

00:17:38.241 --> 00:17:39.561
I'm not saying that there's any

00:17:40.281 --> 00:17:41.421
Bryant Gillespie: the
concept of a team meeting.

00:17:41.451 --> 00:17:41.991
Oh, go ahead.

00:17:42.231 --> 00:17:42.561
Sorry.

00:17:43.305 --> 00:17:43.965
I jumped right in.

00:17:44.025 --> 00:17:44.745
I thought you were done.

00:17:45.225 --> 00:17:45.585
Go ahead.

00:17:47.505 --> 00:17:48.105
I killed him.

00:17:51.045 --> 00:17:51.915
Michael Riley: He just crashed.

00:17:51.915 --> 00:17:53.188
He just like, he shut down.

00:17:54.388 --> 00:17:56.308
Peter Kourounis: Why do you interrupt me?

00:17:56.458 --> 00:17:56.698
Yeah.

00:17:56.703 --> 00:18:02.098
I, why, what is it about, what is,
what was it about my last sentence

00:18:02.188 --> 00:18:03.388
that made you think I was done?

00:18:05.128 --> 00:18:05.488
I don't know.

00:18:06.568 --> 00:18:07.258
Okay.

00:18:07.348 --> 00:18:07.948
Bryant Gillespie: Don't do it.

00:18:07.953 --> 00:18:08.298
It's the internet.

00:18:08.358 --> 00:18:08.798
it's slow.

00:18:08.798 --> 00:18:09.278
It's slow.

00:18:10.058 --> 00:18:10.328
Peter Kourounis: Yeah.

00:18:10.328 --> 00:18:10.538
Yeah.

00:18:10.538 --> 00:18:12.958
Blame, blame your internet, the internet.

00:18:13.338 --> 00:18:13.878
Bryant Gillespie: You got it.

00:18:14.438 --> 00:18:15.128
Slow internet.

00:18:15.133 --> 00:18:15.848
I got it.

00:18:19.598 --> 00:18:20.528
Peter Kourounis: very good point.

00:18:20.528 --> 00:18:21.038
There it is.

00:18:21.038 --> 00:18:26.198
So you were saying you really
like the idea of a weekly meeting.

00:18:26.258 --> 00:18:26.678
Go ahead.

00:18:26.858 --> 00:18:27.188
Bryant Gillespie: Going.

00:18:27.193 --> 00:18:27.348
I do.

00:18:27.458 --> 00:18:30.883
I do like the idea of a weekly
meeting and I wish more shops

00:18:30.883 --> 00:18:32.023
would actually implement that.

00:18:32.433 --> 00:18:36.799
and number one is just, you gotta have
that FaceTime between departments, because

00:18:36.829 --> 00:18:38.809
communication is all about relationships.

00:18:39.229 --> 00:18:43.009
And when you're a small shop, those
relationships come pretty easy because

00:18:43.009 --> 00:18:44.989
you're working right alongside everybody.

00:18:44.989 --> 00:18:50.089
But if you've got a formal structure
and you've got 10, 15, 20 employees,

00:18:50.749 --> 00:18:54.589
you've gotta have that FaceTime
between departments, whether that's

00:18:54.589 --> 00:18:59.044
just department heads that are working
together with each other, But you

00:18:59.049 --> 00:19:03.274
gotta have that time and space for them
to come together and say, okay, Hey,

00:19:03.274 --> 00:19:05.264
here's the list of priorities this week?

00:19:05.294 --> 00:19:08.264
what are some of the challenges
that, that you guys are having?

00:19:08.264 --> 00:19:10.094
What are some of the
issues that have came up?

00:19:10.814 --> 00:19:13.724
How can we help if I'm sales out?

00:19:13.724 --> 00:19:14.924
How can I help design?

00:19:14.929 --> 00:19:17.504
Or if I'm design, how can I help you guys?

00:19:18.824 --> 00:19:19.274
I think those,

00:19:19.554 --> 00:19:22.605
Peter Kourounis: yeah, if you come,
if you come into those meetings with

00:19:22.605 --> 00:19:26.093
the, as an owner, I'm speaking to my
owners right now, not the employee side.

00:19:26.483 --> 00:19:29.543
If you're owner, if you're an owner and
you're coming into those meetings and

00:19:29.543 --> 00:19:33.154
you have absolutely no idea what to talk
about, I wanna tell you that's okay.

00:19:33.904 --> 00:19:36.244
I wanna tell you I've done that many
times where I just wanted to like,

00:19:37.174 --> 00:19:38.704
take the temperature of my team.

00:19:39.064 --> 00:19:43.829
I wanted see what I could do to help,
or if they were seeing something

00:19:43.829 --> 00:19:46.409
that they didn't like, I wanted to
hear about, it was an open forum.

00:19:46.409 --> 00:19:50.609
So if you don't have an agenda to
these meetings, here's a little tip.

00:19:51.614 --> 00:19:54.764
If you put your meeting in the week
of, in the middle of the week, on a

00:19:54.764 --> 00:19:57.344
Wednesday, if you're open Monday to
Friday and you put it on a week on a

00:19:57.344 --> 00:20:02.834
Wednesday, talk about what happened to
the past two days and talk about what

00:20:02.834 --> 00:20:04.364
you're gonna do the next two days.

00:20:04.364 --> 00:20:05.834
It's a very simple conversation.

00:20:05.839 --> 00:20:06.734
Make it an hour.

00:20:06.944 --> 00:20:09.884
If you wanna have it for two hours,
I recommend you could do that too.

00:20:10.514 --> 00:20:12.824
But this is a way it's
a culture building time.

00:20:12.824 --> 00:20:18.014
It's a way to glue your cracks in
your system, but when you infuse

00:20:18.014 --> 00:20:20.924
technology into it, which is my
next point, I want to bring in.

00:20:21.074 --> 00:20:22.604
So don't interrupt me again.

00:20:22.604 --> 00:20:29.586
Bryant, when you bring in the technology
piece, how are you able to really

00:20:29.586 --> 00:20:31.176
supercharge your communication?

00:20:31.176 --> 00:20:31.506
Right?

00:20:32.256 --> 00:20:36.115
So just like in our, just
like in our, better sign shop

00:20:36.115 --> 00:20:39.565
community group on Facebook, like
everybody communicates there.

00:20:39.925 --> 00:20:45.775
If you can create a forum for
which employees can communicate

00:20:45.775 --> 00:20:46.857
with owners in and out of the.

00:20:48.252 --> 00:20:48.642
Right.

00:20:49.422 --> 00:20:52.632
Managers are in and outta the office,
salesmen are in and outta the office,

00:20:52.752 --> 00:20:54.312
installers are in and out of the shop.

00:20:55.182 --> 00:21:00.731
So if you could create like a group
chat, a slack channel, a wor a Facebook

00:21:00.731 --> 00:21:04.751
workplace community group for your
business, depending on your size, this

00:21:04.751 --> 00:21:10.180
is a really great opportunity to just
put in a great place, different channels.

00:21:10.180 --> 00:21:14.850
if you have ideas, create a allowing
your staff to have a voice with

00:21:14.850 --> 00:21:16.835
technologies, a really great tip.

00:21:16.835 --> 00:21:22.516
Number two, if you will, for what I
think is a great way of com padding

00:21:22.516 --> 00:21:26.266
your communication, improving upon your
communication with your team, and also

00:21:26.746 --> 00:21:30.076
subsequently building up your culture.

00:21:33.616 --> 00:21:35.566
Would anybody like to comment on that?

00:21:40.636 --> 00:21:42.408
Michael Riley: Yeah, I, I,
a hundred percent agree with

00:21:42.408 --> 00:21:43.548
what Peter just said there.

00:21:43.548 --> 00:21:48.330
I think removing friction from the
communication process is critical.

00:21:48.330 --> 00:21:51.963
And with technology now, you mentioned
slack, I think slack is great, cuz you

00:21:51.963 --> 00:21:56.235
can, message anybody at any time and get
a response right back on a job without

00:21:56.235 --> 00:21:58.395
having anything fall through the cracks.

00:21:58.395 --> 00:22:00.442
And you can even automate, Brian
and speak to this, but you can

00:22:00.442 --> 00:22:04.867
obviously, automate some things to
automatically send messages in slack.

00:22:04.872 --> 00:22:08.779
If a job reaches a certain milestone
in your system or whatever.

00:22:08.779 --> 00:22:11.502
So slack is definitely a,
a really powerful tool.

00:22:12.492 --> 00:22:14.138
To help eliminate some
of that friction in the

00:22:14.138 --> 00:22:14.738
Peter Kourounis: conversation process.

00:22:14.798 --> 00:22:15.038
All right.

00:22:15.038 --> 00:22:19.268
So for our, for, so for our listeners out
there, Mike, let, I'm gonna put Brian on

00:22:19.268 --> 00:22:25.178
the spot here for our listeners out there
that for our listeners out there that are

00:22:25.448 --> 00:22:27.848
don't use slack, don't know what slack is.

00:22:27.853 --> 00:22:30.338
We use slack here at the
better sign shop community.

00:22:30.338 --> 00:22:33.791
We use slack to communicate with one
on our, I don't even have Mike's cell

00:22:33.791 --> 00:22:38.351
phone number, but I do communicate
with Mike every day through slack.

00:22:38.951 --> 00:22:41.861
So Bryant, here's an interesting
question for our listeners.

00:22:42.041 --> 00:22:42.641
Give them a tip.

00:22:43.061 --> 00:22:48.251
What type of automations can they
do within the slack environment

00:22:48.911 --> 00:22:53.921
that can help improve poor
communication within the team?

00:22:56.111 --> 00:22:58.431
Bryant Gillespie: Poor communication
within the team with slack?

00:22:58.438 --> 00:22:58.678
yeah.

00:22:58.678 --> 00:23:03.388
So with slack, one of the nice
things and it basically slack is

00:23:03.388 --> 00:23:04.818
nothing more than like a team.

00:23:06.173 --> 00:23:10.273
A work oriented group chat, basically
you set up different channels.

00:23:10.543 --> 00:23:12.133
I can message someone directly.

00:23:12.244 --> 00:23:16.564
the nice thing about slack is all
these integrations that it has, like

00:23:16.564 --> 00:23:18.694
these apps that are built into it.

00:23:18.702 --> 00:23:22.182
or you could use something like
SAP here or some of these other, no

00:23:22.212 --> 00:23:28.662
cold, no code tools to actually pipe
information from the different apps.

00:23:28.692 --> 00:23:34.106
So, let's say if something happens
inside the design department, maybe

00:23:34.111 --> 00:23:40.166
you're using Trello or some other
system to do your design management.

00:23:40.646 --> 00:23:44.096
If somebody adds a comment to
a card inside Trello, you could

00:23:44.096 --> 00:23:46.196
potentially post that in slack.

00:23:46.277 --> 00:23:49.859
and slack kind of becomes the
hub for team communication.

00:23:49.880 --> 00:23:51.525
so there's a lot of
little things like that.

00:23:51.525 --> 00:23:55.545
It's really hard to spout
something off the cuff without

00:23:55.545 --> 00:23:56.965
knowing the specific use case.

00:23:56.991 --> 00:24:00.321
what kind of tools people are
using, but it is really nice that

00:24:00.326 --> 00:24:03.021
you can put information right.

00:24:03.021 --> 00:24:05.421
Where you are likely to see it most.

00:24:07.821 --> 00:24:07.911
Michael Riley: Yeah.

00:24:07.911 --> 00:24:11.301
One I like you mentioned there,
it would be like you said, Trello.

00:24:11.511 --> 00:24:14.524
So if you have, different columns that
are Trello board for, each department,

00:24:14.524 --> 00:24:17.704
you've got a column for design and one
for prepress and one for printing, and

00:24:17.704 --> 00:24:22.564
then one for whatever you can, when
that card is drugged from saving the

00:24:22.564 --> 00:24:27.124
prepress column to the print column or
whatever, you can set up an automation

00:24:27.124 --> 00:24:30.812
that, sends a slack message to your
printer operator that says, Hey,

00:24:30.812 --> 00:24:32.072
this job has been released to you.

00:24:32.072 --> 00:24:32.582
Basically.

00:24:32.582 --> 00:24:35.754
They just get a, you can use it almost
just as a notification system, as much as

00:24:35.754 --> 00:24:39.229
a, two-way communication tool, that will
ping them on their phone or whatever.

00:24:39.229 --> 00:24:41.849
Assuming they've got the slack app on
their phone, it just keeps everybody

00:24:42.209 --> 00:24:43.589
on the same page and moving forward.

00:24:43.739 --> 00:24:46.327
And that's, I think that's a really,
something like that's a really great one,

00:24:46.327 --> 00:24:48.037
whether using Trello or air table or.

00:24:48.577 --> 00:24:51.187
Whatever tool you're using, you
can usually set up some sort of

00:24:51.187 --> 00:24:52.537
a similar integration like that.

00:24:52.537 --> 00:24:53.707
When a job changes status.

00:24:56.557 --> 00:24:58.717
Peter Kourounis: One of the
things that I use in my shop,

00:24:59.167 --> 00:25:00.727
I, we use slack in our shop.

00:25:00.732 --> 00:25:06.487
So when our POS system, when
a customer makes a payment,

00:25:06.667 --> 00:25:08.197
it'll notify the sales staff.

00:25:08.287 --> 00:25:12.528
When, you could do that in an email,
but if you have multiple members of

00:25:12.528 --> 00:25:15.858
your staff, if the owner wants to
know, if the salesperson wants to

00:25:15.858 --> 00:25:20.080
know, if the CSR wants to know, you
can centralize those communications to

00:25:20.085 --> 00:25:21.619
know oh, we got received the payment.

00:25:21.736 --> 00:25:24.637
now what has to happen in
our next step of our process?

00:25:24.637 --> 00:25:30.252
Or if a design was approved, it'll not
only will it alert the designer, but the

00:25:30.252 --> 00:25:34.075
alert will come into a design channel.

00:25:34.495 --> 00:25:38.275
And all the members, including the
owner, maybe the project manager, maybe

00:25:38.275 --> 00:25:40.075
that designer will all be notified.

00:25:40.075 --> 00:25:44.725
So a little bit of a way to bring in more
communication, because we all have emails,

00:25:44.725 --> 00:25:46.705
but we don't read each other's emails.

00:25:47.005 --> 00:25:51.475
In other words, I have my email,
Brian has his, so if he gets an alert,

00:25:51.595 --> 00:25:53.095
only Brian will be able to know.

00:25:53.095 --> 00:25:57.265
So if you bring that alert into a public
space where everybody can be notified

00:25:57.265 --> 00:26:01.448
of what's going on, that's not even an
automation, that's just simply changing

00:26:01.448 --> 00:26:06.860
the email address in your POS to notify
when this alert happens, set it up to this

00:26:06.860 --> 00:26:11.513
slack channel address instead so that,
everybody can see it in a public form.

00:26:11.513 --> 00:26:12.683
So that's another way.

00:26:12.683 --> 00:26:16.043
And just another tip of how
slack is a really great tool.

00:26:16.043 --> 00:26:20.061
I think I did a video on
slack of many months ago on my

00:26:20.061 --> 00:26:21.441
former YouTube channel here.

00:26:21.441 --> 00:26:23.781
And I believe Slack's a really great tool.

00:26:24.186 --> 00:26:28.499
To help, not only create that game
plan, but also enforce the game plan.

00:26:28.499 --> 00:26:34.987
If you're gonna emphasize communication,
as your primary bottleneck in

00:26:34.987 --> 00:26:37.267
your cracks in your system.

00:26:37.267 --> 00:26:40.987
Well then firming up that
communication with technology is a

00:26:40.992 --> 00:26:42.716
really great opportunity to do that.

00:26:43.196 --> 00:26:47.272
And, you can monitor everybody's
engagement, you can see, who's

00:26:47.272 --> 00:26:48.652
actually paying attention.

00:26:48.652 --> 00:26:49.972
Who's not paying attention.

00:26:49.972 --> 00:26:53.602
So it's a really great from a manager
and owner's perspective, really great

00:26:53.602 --> 00:26:54.945
tool to help, communicate better.

00:26:54.945 --> 00:26:55.005
Yeah.

00:26:55.035 --> 00:26:56.604
But again, solve that problem.

00:26:57.324 --> 00:26:57.624
I'm gonna,

00:26:57.684 --> 00:26:59.151
Bryant Gillespie: I'm
gonna throw one more out.

00:26:59.151 --> 00:27:00.966
there's an app that I've been using.

00:27:00.966 --> 00:27:02.466
I've put a couple clients onto this.

00:27:02.886 --> 00:27:04.656
It's called missive is the name of it.

00:27:04.686 --> 00:27:10.160
M I S S I V E if you're looking
for it, it's missive app.com.

00:27:10.730 --> 00:27:14.480
It is actually a team inbox.

00:27:15.560 --> 00:27:22.524
So instead of everybody having their own
like separate inbox, all your emails would

00:27:22.524 --> 00:27:28.734
come into one single source of truth,
one inbox that everybody shares, and then

00:27:28.734 --> 00:27:31.564
they can collaborate inside that inbox.

00:27:31.569 --> 00:27:34.867
and one of the things that I really like
about it, it, it functions like a regular

00:27:34.867 --> 00:27:36.907
email client, like an outlook or Gmail.

00:27:37.507 --> 00:27:43.387
But the difference is if I, if you're
on my team inside submissive, I can

00:27:43.387 --> 00:27:48.157
mention your name and we can have our
own conversation inside an email thread.

00:27:48.577 --> 00:27:52.477
So if I need to get your input
before I have to send out an email

00:27:52.477 --> 00:27:55.861
to a client, maybe about a quote
or, know, maybe Hey, what are,

00:27:55.861 --> 00:27:57.361
what were the design specs on this?

00:27:57.361 --> 00:27:57.751
Again?

00:27:58.231 --> 00:27:59.341
I can mention it right.

00:27:59.341 --> 00:28:04.351
In context of that email, you could
see the email chain reply right

00:28:04.356 --> 00:28:08.581
back to me, or even help me write
the draft email to the client.

00:28:09.591 --> 00:28:09.811
Wow.

00:28:09.831 --> 00:28:13.321
So you kind of short circuit
that like taking it from

00:28:13.321 --> 00:28:14.851
email and posting it in slack?

00:28:14.932 --> 00:28:15.082
Peter Kourounis: yeah.

00:28:15.082 --> 00:28:16.372
That's there really is like an app.

00:28:16.432 --> 00:28:18.502
There really is an app for
everything isn't there.

00:28:19.222 --> 00:28:19.492
Yeah.

00:28:19.882 --> 00:28:20.122
There is.

00:28:20.122 --> 00:28:21.292
I mean, that sounds so cool.

00:28:21.292 --> 00:28:24.252
I didn't even know about that,
but, yeah, that sounds great too.

00:28:24.402 --> 00:28:28.302
And that might be a little easier
for some of our non technologically

00:28:28.302 --> 00:28:29.982
savvy listeners out there.

00:28:30.612 --> 00:28:30.852
Bryant Gillespie: Yeah.

00:28:30.923 --> 00:28:35.148
it does take a while to get used to, and
like I've one of the clients has even been

00:28:35.148 --> 00:28:38.658
able to do SMS messages through there.

00:28:38.658 --> 00:28:43.068
So like they've got set up where
somebody can text message the

00:28:43.068 --> 00:28:46.878
business and those text messages
go right into the same inbox.

00:28:47.138 --> 00:28:47.488
Right.

00:28:47.493 --> 00:28:50.257
So they've got emails, texts
right in the same place.

00:28:50.257 --> 00:28:52.339
Michael Riley: I wanna go back and hit
on something else that Peter talked

00:28:52.339 --> 00:28:55.099
about there early on is, and that's
just a team meeting in the morning.

00:28:55.099 --> 00:28:55.549
I think.

00:28:55.613 --> 00:29:00.906
I think that's something that a lot
of people miss as well or overlook the

00:29:00.906 --> 00:29:04.296
importance of is just a face to face
interface with everybody on your team.

00:29:04.342 --> 00:29:06.456
I see a lot of shops that don't do that.

00:29:06.906 --> 00:29:09.336
And I also, the flip side of
that is I also see a lot of

00:29:09.336 --> 00:29:11.149
shops that take it too far.

00:29:11.659 --> 00:29:15.027
It, I think having a morning kickoff
meeting with your team, is critical,

00:29:15.027 --> 00:29:18.027
but it doesn't have to me really
more than five or 10 minutes,

00:29:18.088 --> 00:29:21.897
in most cases, just, quickly run
through what's being done today.

00:29:22.497 --> 00:29:25.361
A and really the point of that
meeting, shouldn't be telling

00:29:25.361 --> 00:29:26.771
people how to do their jobs, right?

00:29:26.771 --> 00:29:28.528
Like your staff knows how to do their job.

00:29:28.528 --> 00:29:30.778
There's your staff knows how to
read your work orders and know

00:29:30.868 --> 00:29:33.148
knows how to go through your work
and progress list and everything.

00:29:33.838 --> 00:29:36.178
If they don't, you have a bigger problem.

00:29:36.178 --> 00:29:37.918
And that meeting isn't
the place to address that.

00:29:37.918 --> 00:29:38.158
Right.

00:29:38.608 --> 00:29:43.618
But it's a great opportunity for
your staff to raise questions and

00:29:43.618 --> 00:29:49.498
concerns about active jobs that they
otherwise may not have time to, or may

00:29:49.503 --> 00:29:52.658
not feel like they've got a platform
to, part of effective communication

00:29:52.658 --> 00:29:58.214
in a sh in a shop is making sure
you give everybody involved, a

00:29:58.234 --> 00:30:02.134
free, safe space to ask questions.

00:30:02.164 --> 00:30:05.364
Even if those are really dumb questions
that, that, they feel like, or you

00:30:05.364 --> 00:30:06.804
may feel like shouldn't be asked.

00:30:08.209 --> 00:30:12.287
I, if they have the question, they need to
be able to ask it and get a direct answer

00:30:12.377 --> 00:30:15.437
to it so they can go on with their day
and without giving them that platform.

00:30:15.437 --> 00:30:17.536
And that space to do that
job will go into production.

00:30:17.541 --> 00:30:20.176
And they're probably just gonna
say, screw it, I'm gonna do it.

00:30:20.266 --> 00:30:23.275
However, I feel like I can do it
without, any of that clarification.

00:30:23.275 --> 00:30:25.255
And that's a lot of times
where mistakes happen.

00:30:25.255 --> 00:30:28.293
So shops that implement just a
quick morning, a quick morning

00:30:28.293 --> 00:30:30.908
rundown type meeting, where they
address those concerns and questions

00:30:30.908 --> 00:30:32.869
tend to operate a lot, smoother.

00:30:32.900 --> 00:30:34.655
in my shop, I did a
morning meeting like that.

00:30:34.655 --> 00:30:37.090
That was, generally wasn't more
than 10 minutes or so, just going

00:30:37.090 --> 00:30:39.413
through the day's priorities and
what needs to be addressed and what

00:30:39.413 --> 00:30:40.853
questions and concerns the staff has.

00:30:40.853 --> 00:30:44.894
And then every Monday morning, we did
a larger, more like a full blown, 30

00:30:44.894 --> 00:30:47.564
to 45 minute production meeting where
we really went into detail, the week's

00:30:47.569 --> 00:30:49.034
priorities, things that are going on.

00:30:49.034 --> 00:30:50.594
And that's, and we've talked
about this in the past too.

00:30:50.599 --> 00:30:55.490
We had a Kaban type or Kaizen type session
where, everybody was, encouraged to bring.

00:30:55.895 --> 00:30:58.955
Fresh ideas to the table to
improve processes and flows.

00:30:59.088 --> 00:31:01.907
but that can be a separate
conversation from just a quick morning.

00:31:02.657 --> 00:31:05.741
Hey, let's all get on the same page
type of a meeting, but that's critical.

00:31:05.746 --> 00:31:07.312
Don't overlook that, too many shops do.

00:31:07.413 --> 00:31:10.400
so it's really important to, to,
that's a great way to get buy in from

00:31:10.400 --> 00:31:14.915
your staff too, and get them all,
excited about what you're doing and

00:31:15.725 --> 00:31:16.955
encourage them to take ownership.

00:31:16.955 --> 00:31:17.555
And what they're doing,

00:31:18.965 --> 00:31:22.624
Bryant Gillespie: would you say that
needs to happen like at the shop level?

00:31:22.654 --> 00:31:25.774
Let's say there's a shop
with 1520 employees.

00:31:26.134 --> 00:31:29.594
Is that happen at the shop level
or is that like by department?

00:31:29.594 --> 00:31:33.032
Michael Riley: I think that the,
like the bigger, like I said,

00:31:33.032 --> 00:31:35.646
like the Monday morning meeting,
like that's a little bit longer.

00:31:35.646 --> 00:31:39.216
I feel like that's more appropriate
to have the entire shop involved.

00:31:39.244 --> 00:31:42.385
all departments, an all hands on
deck type meeting, because there's a

00:31:42.385 --> 00:31:45.265
lot of alignment that has to happen
from department two department.

00:31:45.282 --> 00:31:49.182
I think the quick morning rundown type
meeting that you do every morning,

00:31:49.182 --> 00:31:52.332
doesn't need to involve the entire shop
necessarily, especially if you're a larger

00:31:52.332 --> 00:31:56.732
shop with 20, 30, 40 employees or more
that can become a really cumbersome thing

00:31:56.732 --> 00:31:59.203
to organize and get everybody together.

00:31:59.533 --> 00:32:01.626
But I, I think that should
at least be done on a, on a

00:32:01.626 --> 00:32:02.796
department by department basis.

00:32:02.796 --> 00:32:05.226
The sales team should have
a quick meeting like that.

00:32:05.256 --> 00:32:08.160
The production team should have a quick
meeting like that design should and so on,

00:32:08.165 --> 00:32:09.420
and you can all do it at the same time.

00:32:09.420 --> 00:32:11.667
So the entire shop is meeting,
doing this at the same time.

00:32:11.709 --> 00:32:13.854
and then most of the larger shops
that I've worked with that really

00:32:13.859 --> 00:32:17.986
are divided up into, hard and fast
departments with each department has

00:32:17.986 --> 00:32:19.316
a manager or department head in it.

00:32:19.316 --> 00:32:24.716
most of those shops that I've seen
prior to doing these individual,

00:32:24.819 --> 00:32:29.259
department type rundowns, the department
heads will all meet for five or 10

00:32:29.259 --> 00:32:32.679
minutes first, and they'll all align
and be on the same page for the day.

00:32:32.679 --> 00:32:34.785
And then they'll go and distill
that information down, see their.

00:32:35.445 --> 00:32:37.629
Their individual respected departments.

00:32:37.629 --> 00:32:40.572
that can be done the first
30 minutes of your day.

00:32:40.591 --> 00:32:43.302
sounds like a, a big time commitment
if you're doing it every single day,

00:32:43.302 --> 00:32:46.471
but, I think the benefits of it far
outweigh, spending a few minutes,

00:32:47.551 --> 00:32:49.831
aligning with everybody else in the shop.

00:32:49.858 --> 00:32:50.051
Bryant Gillespie: yeah.

00:32:50.250 --> 00:32:51.270
I agree with you a hundred percent.

00:32:51.300 --> 00:32:54.980
I think that alignment, if you
have managers in each department,

00:32:55.730 --> 00:33:00.440
if they're not communicating well,
then you're up shit Creek, right?

00:33:00.530 --> 00:33:01.420
Michael Riley: Like it's bad.

00:33:01.441 --> 00:33:03.506
and it's amazing in this industry,
like that's really pervasive.

00:33:03.585 --> 00:33:06.733
I've talked to so many shop owners
that they don't do anything to make

00:33:06.733 --> 00:33:12.343
sure that installation team is on
the same page as the production team.

00:33:12.348 --> 00:33:12.873
And if you.

00:33:12.900 --> 00:33:16.530
if you're producing a lot of say
electrical science, channel letters,

00:33:16.530 --> 00:33:17.760
monument science, things like that.

00:33:18.210 --> 00:33:21.920
The installation part of it is part and
parcel of production really in, in the two

00:33:22.130 --> 00:33:23.780
key together and have to go hand in hand.

00:33:23.780 --> 00:33:30.170
And if there's no, no daily alignment
between those two teams, when something

00:33:30.170 --> 00:33:33.326
comes outta production, it's gonna be just
a complete shock to installation, right?

00:33:33.326 --> 00:33:35.696
and then installation's caught with
their pants down and they've gotta

00:33:36.656 --> 00:33:41.745
figure out how now to get this sign on
the wall, but doing those daily rundowns

00:33:41.745 --> 00:33:42.885
really quickly between departments.

00:33:42.885 --> 00:33:47.008
Well, you're, your sales team can,
your sales manager can say, Hey

00:33:47.098 --> 00:33:50.218
production, we've got this job coming
down the line and be prepared for.

00:33:50.218 --> 00:33:52.318
And a production can say, Hey,
this set of channel letters is

00:33:52.798 --> 00:33:54.148
three days out for being completed.

00:33:54.148 --> 00:33:57.279
So installation, you need to, be thinking
about getting that on the schedule now

00:33:57.279 --> 00:33:59.424
versus in three days when we get it done.

00:33:59.441 --> 00:34:04.231
tho those little things like that
can save fires on the back end.

00:34:04.826 --> 00:34:08.096
If you just put a little bit of
forth on, into communicating.

00:34:09.596 --> 00:34:09.746
Bryant Gillespie: Yeah.

00:34:09.842 --> 00:34:14.586
I wanna back up for a minute and ask
both of you, Michael Peter, as far as

00:34:14.629 --> 00:34:19.214
what are some of the symptoms of this
miscommunication or this fumbling, the

00:34:19.219 --> 00:34:23.186
handoff for, let's say we're talking to
an owner out there that, may or may not

00:34:23.186 --> 00:34:27.988
know that they're having this problem
or they're not sure the root cause.

00:34:27.988 --> 00:34:32.128
Like what are some of the symptoms that
they can be able to pick up on that?

00:34:32.278 --> 00:34:32.608
Okay.

00:34:32.608 --> 00:34:35.518
Hey, we've got a problem
here at these handoff points.

00:34:38.008 --> 00:34:40.608
Peter Kourounis: Well, a lot of
that might actually come from the

00:34:40.613 --> 00:34:42.318
customer, customer complaints.

00:34:42.378 --> 00:34:46.128
If you have some customer
complaints and it's set it around

00:34:47.328 --> 00:34:51.168
communication, there that's a
telltale sign of it being a problem.

00:34:51.173 --> 00:34:53.898
If that's happening more frequently,
you might wanna address that.

00:34:54.678 --> 00:34:58.248
If you're having customer,
I'm sorry, not customer.

00:34:58.248 --> 00:35:03.528
If you're having employee arguments
or altercations, or maybe even just a

00:35:03.533 --> 00:35:09.208
disagreement of some sort, and that's
becoming a more common occurrence.

00:35:09.838 --> 00:35:14.943
That's another sign, sometimes the, yeah,
the signs are not gonna be something

00:35:14.943 --> 00:35:16.533
that you have to like search for.

00:35:16.623 --> 00:35:18.453
You'll they'll be front and center.

00:35:18.603 --> 00:35:20.793
They're usually fires
that you have to put out.

00:35:20.853 --> 00:35:21.183
Right.

00:35:21.843 --> 00:35:23.343
Where does the fire start from?

00:35:23.403 --> 00:35:24.783
Is it a communication issue?

00:35:25.263 --> 00:35:26.283
Is it a disagreement?

00:35:26.463 --> 00:35:30.153
Is it, he said, she said, is
it, you forgot to do this?

00:35:30.153 --> 00:35:32.594
And I put it here that
told you to do this.

00:35:33.044 --> 00:35:35.594
So those things are gonna come naturally.

00:35:35.624 --> 00:35:38.234
They'll if you're an, if you're an owner
and you're saying that you don't have

00:35:38.234 --> 00:35:40.874
these problems, I don't believe you.

00:35:40.999 --> 00:35:41.419
but.

00:35:43.024 --> 00:35:44.764
Because listen, you're small.

00:35:44.884 --> 00:35:46.504
Most of us are small business owners.

00:35:46.504 --> 00:35:47.794
You're medium sized business owners.

00:35:47.854 --> 00:35:48.664
You're gonna have problems.

00:35:48.814 --> 00:35:50.524
If you don't have problems, call me.

00:35:50.584 --> 00:35:52.144
I want to invest in your business.

00:35:53.704 --> 00:35:54.214
I, I'm not

00:35:54.214 --> 00:35:55.204
Bryant Gillespie: saying
they don't have problems.

00:35:55.504 --> 00:35:58.789
I'm just saying they might not
realize okay, here's this is

00:35:58.789 --> 00:36:00.409
actually the root of the problem.

00:36:01.039 --> 00:36:03.029
And not just, like
something on the surface.

00:36:03.809 --> 00:36:06.419
Peter Kourounis: I don't know if Mike's
going to agree with me or not, but what

00:36:06.424 --> 00:36:12.119
I'm trying to say is that the problems
will present themselves, you don't,

00:36:12.209 --> 00:36:15.539
as an owner, you're not gonna have
to look for what caused that problem.

00:36:15.839 --> 00:36:16.469
You're gonna know

00:36:17.909 --> 00:36:19.832
Michael Riley: that I definitely
agree the problems are gonna be

00:36:19.832 --> 00:36:21.002
there and you're going to see them.

00:36:21.093 --> 00:36:25.143
I think a lot of, from what I've seen,
a lot of shop owners fail to recognize

00:36:25.148 --> 00:36:26.815
why those problems are there though.

00:36:26.828 --> 00:36:27.753
what's causing them.

00:36:27.753 --> 00:36:30.513
One of the things that I've seen
at the most that I think at least

00:36:30.513 --> 00:36:32.163
internally is a great indicator, is.

00:36:33.258 --> 00:36:37.128
It's just the level of frustration
that your staff has, especially

00:36:37.338 --> 00:36:38.688
past the sales department.

00:36:38.688 --> 00:36:41.391
I mean, once you get to design
production and installation, you

00:36:41.391 --> 00:36:44.608
can usually read the pulse of your
employees and a a good conscientious

00:36:44.613 --> 00:36:46.198
employee wants to do a good job.

00:36:46.618 --> 00:36:52.918
And they, in order to do a good job, you
can't really have that many surprises

00:36:52.918 --> 00:36:56.428
that just pop up throughout your day and
completely derail what you're working on,

00:36:56.428 --> 00:36:59.778
whether you're designing, whether you are,
40 feet up in a bucket truck, or whether

00:36:59.783 --> 00:37:03.735
you're fabricating a set of channel
letters, get into a flow, you get into the

00:37:03.735 --> 00:37:05.265
zone and you wanna keep working on that.

00:37:05.265 --> 00:37:08.565
And when you have an interruption
to that flow, it's frustrating

00:37:08.625 --> 00:37:10.224
and it's legitimately frustrating.

00:37:10.224 --> 00:37:14.898
and even, your dude, that's just glue
and trim cap channel letter faces it.

00:37:14.898 --> 00:37:18.378
If he's constantly having to change
gears throughout the day, and he's.

00:37:18.933 --> 00:37:19.383
Oh crap.

00:37:19.383 --> 00:37:22.364
I, they just threw this rush job
at me or this one just popped up

00:37:22.364 --> 00:37:24.344
and I didn't know about now I've
gotta switch gears and do that.

00:37:24.614 --> 00:37:26.294
That can be really
frustrating to that person.

00:37:26.299 --> 00:37:29.834
And that prevents him
from doing his best work.

00:37:29.894 --> 00:37:33.854
And again, a conscientious employee
wants to do their best work and

00:37:33.854 --> 00:37:36.164
they don't like those things
that prevent them from doing it.

00:37:36.164 --> 00:37:41.024
So watching that, that employee
frustration level, I think is a really

00:37:41.024 --> 00:37:45.325
great indicator of this because that's
a lot of the times what it's related to.

00:37:45.392 --> 00:37:47.037
I, I agree customer feedback as well.

00:37:47.037 --> 00:37:50.099
although a lot of times, I mean, not
that it really matters in the context

00:37:50.099 --> 00:37:52.649
of this, but a lot of times that can be
a lagging indicator of what's going on.

00:37:52.649 --> 00:37:54.779
Cause really you don't get the feedback
from the customer until it's too late.

00:37:54.846 --> 00:37:58.295
I mean, you can still use it to, to look
forward and solve problems, but you know,

00:37:58.295 --> 00:38:03.545
in, in the heat of the moment, you're not
gonna be able to rely on that right then.

00:38:03.545 --> 00:38:03.995
And there

00:38:04.007 --> 00:38:05.833
Bryant Gillespie: one of the
ones that I would point out is if

00:38:05.838 --> 00:38:07.623
customers are following up with you.

00:38:07.654 --> 00:38:10.864
if you're, if you told them that
you were gonna give them a quote a

00:38:10.864 --> 00:38:14.284
week ago and they're following up
on that quote, that's a problem.

00:38:14.764 --> 00:38:20.224
If you are in production and
a customer is following up and

00:38:20.224 --> 00:38:22.144
asking, Hey, where's my job at?

00:38:22.714 --> 00:38:25.397
That's a big problem or
a big symptom of that's

00:38:25.397 --> 00:38:25.697
Peter Kourounis: a react.

00:38:25.967 --> 00:38:27.437
That's a reactive approach.

00:38:27.460 --> 00:38:29.435
your shop's being reactive at that.

00:38:29.495 --> 00:38:32.495
At that point, you're not being
proactive with your communication.

00:38:33.275 --> 00:38:35.459
Absolutely good point.

00:38:35.514 --> 00:38:35.789
good point.

00:38:35.789 --> 00:38:39.659
And Mike, good point there on the
delayed barometer of when you know, the

00:38:39.659 --> 00:38:42.940
customer's gonna give you the information
before, when it's too late, right.

00:38:42.940 --> 00:38:44.050
They're already upset.

00:38:44.740 --> 00:38:48.190
So you have to, if it's an
employee dispute, that's one thing,

00:38:48.190 --> 00:38:49.630
but you have to be the owner.

00:38:49.630 --> 00:38:53.380
That's gonna find out those
answers before the customer gets.

00:38:53.380 --> 00:38:55.690
But yes, I agree with you there too.

00:38:55.716 --> 00:38:56.939
good point all the way around,

00:38:56.939 --> 00:39:00.486
Michael Riley: another big area of
communication breakdown that I see

00:39:00.846 --> 00:39:02.226
all too often, especially from.

00:39:02.826 --> 00:39:06.461
The seat that I'm in currently
as a designer is, the quality of

00:39:06.461 --> 00:39:11.141
the design request to your design
department from theoretically your

00:39:11.141 --> 00:39:13.731
sales department, sales team, right

00:39:13.731 --> 00:39:14.831
Bryant Gillespie: name the sales team.

00:39:17.411 --> 00:39:18.551
Michael Riley: I feel like
that's a common thing.

00:39:19.661 --> 00:39:20.531
No, it is.

00:39:20.531 --> 00:39:25.869
And a lot of times it's, it is
legitimate too because sales people,

00:39:27.069 --> 00:39:29.589
I hope no sales people that are
listening to this take offense of those.

00:39:29.589 --> 00:39:31.869
I don't mean this offensively, but
sales people are a different breed

00:39:32.469 --> 00:39:35.458
and they don't necessarily think
things through, in a systematic way.

00:39:35.458 --> 00:39:38.715
In most cases, some do, we just did
the AMA with Dylan and he is somebody

00:39:38.715 --> 00:39:42.578
who is very systematic in the way
he purchased sales, but that's rare.

00:39:42.578 --> 00:39:45.128
And that's why Dylan's a really good
sales manager and runs a really good

00:39:45.128 --> 00:39:50.617
sales team because he's very process
driven, but most of them are sales is

00:39:50.617 --> 00:39:52.947
just a completely chaotic department.

00:39:54.397 --> 00:39:56.557
It's pretty much go sell
anything you can to anybody.

00:39:56.887 --> 00:39:59.197
However, you have to close
the sale, make it happen.

00:40:00.127 --> 00:40:02.719
And that's the mentality that a lot
of sales people operate on is just

00:40:02.724 --> 00:40:04.849
there, there Hells on closing the deal.

00:40:04.872 --> 00:40:09.162
and then once it's closed, they wanna
move on to the next sale as quickly as

00:40:09.162 --> 00:40:10.602
possible because that's their livelihood.

00:40:10.602 --> 00:40:12.095
That's how they put food on the table.

00:40:12.095 --> 00:40:16.263
and in the process of that, generally
the handoff between sales and the

00:40:16.263 --> 00:40:19.443
next department in line, which
is usually sales or estimating or

00:40:19.563 --> 00:40:24.254
designer estimating, usually that
handoff is pretty rough at best.

00:40:24.934 --> 00:40:29.704
So I, I think developing some sort
of system or process or just form,

00:40:30.064 --> 00:40:36.010
if nothing else, that your sales
team is required to fill out, jump

00:40:36.010 --> 00:40:39.220
through some hoops to communicate that
information effectively to the next

00:40:39.220 --> 00:40:40.600
person in line is really critical.

00:40:41.845 --> 00:40:46.435
I mean, everybody's gotten an email from
an, a salesperson that says, I need a

00:40:46.435 --> 00:40:50.992
channel letter sign that says Bob's used
tires and that's all the detail you get.

00:40:51.063 --> 00:40:53.023
and then that's a
designer's nightmare, right?

00:40:53.028 --> 00:40:53.683
It is.

00:40:53.688 --> 00:40:55.703
And it happens to us on a daily basis.

00:40:55.732 --> 00:40:56.392
I can relate.

00:40:56.662 --> 00:40:56.752
I

00:40:56.752 --> 00:40:57.352
Peter Kourounis: can relate.

00:40:57.562 --> 00:40:57.652
Michael Riley: Yeah.

00:40:57.652 --> 00:41:00.606
I mean it, and then you like,
okay, well, what color, how

00:41:00.606 --> 00:41:01.977
big, what, where are my photos?

00:41:01.977 --> 00:41:03.850
Or, and that's two, go ahead.

00:41:03.850 --> 00:41:04.120
Two

00:41:04.120 --> 00:41:05.170
Peter Kourounis: key words for you there.

00:41:05.170 --> 00:41:07.840
Mike required fields.

00:41:08.590 --> 00:41:08.800
right.

00:41:08.800 --> 00:41:11.700
Well, yeah, I mean, I've, that's gonna

00:41:11.700 --> 00:41:12.260
Michael Riley: solve the problem.

00:41:12.760 --> 00:41:16.990
I've seen shops that are two, $2
million plus at revenue and the

00:41:16.990 --> 00:41:21.940
design request process is the sales
rep just forwards the email string

00:41:21.940 --> 00:41:23.320
from their client to the designer.

00:41:23.350 --> 00:41:23.790
Oh, it's awful.

00:41:23.795 --> 00:41:24.250
Oh, it's awful.

00:41:24.280 --> 00:41:26.132
like how the hell designer supposed
to figure out what to do with that?

00:41:26.132 --> 00:41:28.142
I mean, you want your designers to
sit there for 45 minutes and read

00:41:28.147 --> 00:41:30.062
through an email thread to figure
out what this customer wants.

00:41:30.062 --> 00:41:33.542
That's insane, but that's
standard operating procedure for

00:41:33.542 --> 00:41:35.072
a shocking number of sign shops.

00:41:35.657 --> 00:41:38.408
And that's such bad business, it's it?

00:41:38.437 --> 00:41:39.337
It makes me cry.

00:41:39.337 --> 00:41:40.747
I lose sleep for forget at night.

00:41:40.754 --> 00:41:40.899
yeah,

00:41:41.859 --> 00:41:42.429
Bryant Gillespie: don't make sense.

00:41:42.434 --> 00:41:43.129
Money cry.

00:41:43.659 --> 00:41:44.289
Don't make a promise.

00:41:44.289 --> 00:41:44.529
Yeah.

00:41:44.529 --> 00:41:47.190
Peter Kourounis: Don't make
money cry as a salesperson.

00:41:47.190 --> 00:41:51.120
If you're listening out there, be
diligent with your notes to your design

00:41:51.125 --> 00:41:55.080
team, make sure that you're giving
them all of those results because

00:41:55.080 --> 00:41:56.580
it's gonna make their lives easier.

00:41:57.150 --> 00:42:02.010
And truthfully it'll make your life
easier as well because you won't

00:42:02.010 --> 00:42:03.630
have the constant back and forth.

00:42:03.630 --> 00:42:07.350
If you take the time out initially
to give those instructions to

00:42:07.350 --> 00:42:07.500
your

00:42:07.500 --> 00:42:08.190
Michael Riley: design team.

00:42:08.340 --> 00:42:08.700
Totally.

00:42:09.000 --> 00:42:13.730
There's a, so I just, for my sign design
business, I just started using a new

00:42:13.760 --> 00:42:16.176
web-based app to, to manage my jobs.

00:42:16.190 --> 00:42:19.450
it's called many requests and we'll
put a link to that, online as well.

00:42:20.110 --> 00:42:22.150
This app was created for.

00:42:23.320 --> 00:42:27.313
Companies that are in the graphic
design business that basically sell, a

00:42:27.313 --> 00:42:30.501
monthly subscription and they give you
unlimited designs thinking like design

00:42:30.501 --> 00:42:32.391
pickle, or many pixels type businesses.

00:42:32.457 --> 00:42:35.126
I started using it and I, and I
recognized that this could easily be

00:42:35.126 --> 00:42:38.966
adapted as an internal tool communication
tool between sales departments and

00:42:38.966 --> 00:42:42.409
design departments where your sales
team can create requests in it.

00:42:42.409 --> 00:42:43.039
It'll submit it.

00:42:43.039 --> 00:42:45.752
And then your design team basically
has a job ticket that's automatically

00:42:45.752 --> 00:42:48.511
created in a running job queue, a tool,
whether it's that tool or something else.

00:42:48.516 --> 00:42:52.397
I mean, some sort of a job management
tool specifically for the design process,

00:42:52.397 --> 00:42:55.567
is really critical to streamline that,
that, that communication, like you

00:42:55.567 --> 00:42:58.387
said, required fields, like having
a form that says, okay, for channel

00:42:58.387 --> 00:42:59.867
letter signs, what depth is the return?

00:42:59.867 --> 00:43:01.240
Are they, what, what color are the faces?

00:43:01.240 --> 00:43:02.020
Is it Raceway monitor?

00:43:02.020 --> 00:43:05.500
Is it remote manager and all those
questions that might take a sales

00:43:05.505 --> 00:43:07.160
rep 10 or 15 minutes to fill out.

00:43:07.795 --> 00:43:11.935
We'll save hours of back
and forth in messed up jobs.

00:43:11.935 --> 00:43:13.945
And reproves on the back end.

00:43:13.945 --> 00:43:19.434
if you can just get them to fill
it out correctly, the first time, I

00:43:19.439 --> 00:43:23.694
think that's a huge area that shops
fall short on that really need to

00:43:24.204 --> 00:43:25.674
focus on and address that more.

00:43:27.384 --> 00:43:29.064
Bryant Gillespie: I'm gonna
come to the defense of the sales

00:43:29.064 --> 00:43:31.254
reps that may be listening here.

00:43:32.664 --> 00:43:38.814
I agree that it is garbage in garbage
out, but I also believe that in, in this

00:43:38.814 --> 00:43:42.294
spirit of good communication, if you're
not getting the information that you

00:43:42.294 --> 00:43:46.644
need on the design side, like you gotta
communicate that back to me as well.

00:43:47.184 --> 00:43:52.824
And it like, give me the, what I need
to effectively get you that information.

00:43:52.914 --> 00:43:55.374
Let's say, like getting
you proper artwork.

00:43:55.464 --> 00:44:01.854
We know that is a huge issue for
just about every side shop getting

00:44:01.884 --> 00:44:04.584
artwork that you can actually use
in production from a customer.

00:44:06.069 --> 00:44:06.579
Crapshoot.

00:44:06.999 --> 00:44:07.389
Totally.

00:44:07.453 --> 00:44:12.663
and more oftentimes than not whoever's
taking that order or selling that job may

00:44:13.683 --> 00:44:15.243
is coming across some of that artwork.

00:44:15.423 --> 00:44:19.747
And as a sales rep, I'm, I may or may
not be a graphic designer, but, yeah,

00:44:19.747 --> 00:44:22.510
I'm not gonna have that same skill
set or that experience that a designer

00:44:22.510 --> 00:44:27.520
would and how to interpret these files
or, Hey, is this good or is it bad?

00:44:28.300 --> 00:44:28.720
So,

00:44:29.800 --> 00:44:31.578
Michael Riley: yeah, I agree on that
a hundred percent and I feel like

00:44:31.578 --> 00:44:32.748
that's top, that's like a rabbit hole.

00:44:32.748 --> 00:44:35.238
We could go down for hours or at
least I could go down for hours here,

00:44:35.238 --> 00:44:41.238
but yeah, totally like education and
communication go hand in hand and yes,

00:44:41.508 --> 00:44:43.218
you can't communicate what you don't know.

00:44:43.218 --> 00:44:44.148
You need to communicate.

00:44:44.148 --> 00:44:46.458
I think that's a really
super important point there.

00:44:46.458 --> 00:44:49.802
So training and education and, cross
training to some degree from department

00:44:49.802 --> 00:44:51.272
to department is really important.

00:44:51.272 --> 00:44:54.456
So that yeah, your designer
or your sales rep knows.

00:44:55.506 --> 00:44:58.514
The right questions to ask and the right
things to, get from the client before

00:44:58.514 --> 00:45:04.664
they even hand it off to design in the
design team, conversely needs to make

00:45:04.669 --> 00:45:09.932
sure that the sales team is educated
and can speak intelligently about those

00:45:09.932 --> 00:45:14.192
things that will eliminate a lot of the
friction between those two departments.

00:45:14.192 --> 00:45:16.502
Just putting them on
the same page like that.

00:45:16.922 --> 00:45:17.882
That's a really good point, Brent.

00:45:19.832 --> 00:45:20.192
Bryant Gillespie: Thank you.

00:45:21.122 --> 00:45:21.302
Michael Riley: I think

00:45:21.302 --> 00:45:23.091
Bryant Gillespie: you're this the
first compliment I've got this

00:45:23.091 --> 00:45:23.751
Peter Kourounis: is episode.

00:45:24.531 --> 00:45:27.817
That'll be the one and only compliment
the one and only that you'll get today.

00:45:27.867 --> 00:45:28.137
Bryant Gillespie: All right.

00:45:28.137 --> 00:45:32.781
So, the next question I've got for you,
Mike, is how does the structure of the

00:45:32.781 --> 00:45:36.771
business factor into this handoff issue?

00:45:37.206 --> 00:45:40.477
As far as like the way that the
organization and the roles are structured,

00:45:40.477 --> 00:45:44.994
not necessarily Hey, is this a LLC or an
escort, but I like the organization chart.

00:45:47.244 --> 00:45:50.034
Michael Riley: I think, no matter how
large or small your shop is assuming you

00:45:50.034 --> 00:45:53.184
have an employee beyond just yourself.

00:45:53.184 --> 00:45:54.804
I think it's important
to structure something.

00:45:54.925 --> 00:45:58.465
the larger, the company, more than
likely the more departments there are

00:45:58.470 --> 00:46:00.055
gonna be the more department heads.

00:46:00.058 --> 00:46:03.725
and the more disconnect the pages
that there are, that need to

00:46:04.055 --> 00:46:05.345
all be brought together to one.

00:46:05.371 --> 00:46:10.633
so I think the larger the company and
the more granular the organizational

00:46:10.633 --> 00:46:16.123
breakdown, the more important this
is first and foremost, it's the

00:46:16.123 --> 00:46:20.423
more critical it is to herd all
these cats onto the same page.

00:46:20.449 --> 00:46:23.030
and I think the larger the
company, the more important it is

00:46:23.030 --> 00:46:24.484
to probably have that manager's.

00:46:25.654 --> 00:46:30.508
Puddle first, every morning, so that all
department heads are on the same page and

00:46:30.508 --> 00:46:33.208
then they can distill that information
down to their individual departments.

00:46:33.267 --> 00:46:37.647
I think that's really critical if you
have, even if you're not huge, but

00:46:37.647 --> 00:46:41.697
you say you have three departments in
house, say sales, design production,

00:46:42.747 --> 00:46:44.127
let's say four, an installation.

00:46:44.697 --> 00:46:47.946
And even if you only have, 10
employees total, there's probably

00:46:48.006 --> 00:46:51.256
one person that takes ownership
of each one of those departments.

00:46:51.256 --> 00:46:53.835
and most shops, there's a, a production
lead and there's a design lead

00:46:53.835 --> 00:46:55.125
and there's a installation lead.

00:46:55.125 --> 00:46:59.449
Even if they're not a, a true department
manager, even in a scenario like that.

00:46:59.449 --> 00:47:06.774
I think it's really important that those
leads, at least huddle up and communicate

00:47:06.829 --> 00:47:09.169
and bring themselves onto the same page.

00:47:10.309 --> 00:47:12.868
Bryant Gillespie: Yeah, well it, Hey,
this has of come up in one of our

00:47:12.868 --> 00:47:15.525
conversations in our mastermind calls.

00:47:16.530 --> 00:47:23.160
I want to throw like a specific example
at you of, Hey, like sales is not

00:47:23.160 --> 00:47:28.071
getting enough information and design
is saying, Hey, it's sales is saying,

00:47:28.071 --> 00:47:29.601
Hey, I gave you everything you need.

00:47:30.351 --> 00:47:34.071
Neither one of them want to take ownership
and communicate with the customers.

00:47:35.391 --> 00:47:35.781
Yeah.

00:47:35.811 --> 00:47:39.471
Is this like a handoff problem
or a structured problem?

00:47:39.471 --> 00:47:42.921
Like, how does this, how do we

00:47:42.926 --> 00:47:43.731
Michael Riley: solve this?

00:47:44.091 --> 00:47:45.771
I don't think that's a structural problem.

00:47:45.771 --> 00:47:49.640
And I ultimately, yeah, that's a handoff
problem, but I think there's probably

00:47:49.640 --> 00:47:53.720
another layer of problem in there on
top of it just being a handoff problem.

00:47:53.720 --> 00:47:57.590
There it, a handoff problem implies
that you've got the systems in

00:47:57.590 --> 00:48:00.230
place to, to make a smooth handoff
and somebody's not doing their

00:48:00.230 --> 00:48:01.620
job on one side of the equation.

00:48:01.632 --> 00:48:05.502
and in a case like that, if there's
probably not really much of a process

00:48:05.507 --> 00:48:08.432
for the handoff in the first place,
and there's probably not much, like

00:48:08.432 --> 00:48:11.096
we talked about cross education
between those two departments.

00:48:11.096 --> 00:48:15.403
and it's just like a wild west scenario
where there is no real laws or rules,

00:48:15.450 --> 00:48:17.580
like the design department's gonna
do whatever the hell they want.

00:48:17.580 --> 00:48:19.290
And the sales department is
gonna do whatever the hell they

00:48:19.290 --> 00:48:21.047
want and, screw each other.

00:48:21.557 --> 00:48:24.527
If those two things don't align
and know they're gonna clash.

00:48:24.527 --> 00:48:25.697
I mean, that's just how it works.

00:48:25.811 --> 00:48:30.651
so that's, I think that's more a
lack of just higher level structure,

00:48:30.713 --> 00:48:33.097
or rules in place, and education.

00:48:33.097 --> 00:48:37.748
So I think in a scenario like
that the, those two departments

00:48:37.753 --> 00:48:39.548
need to train each other.

00:48:39.668 --> 00:48:43.992
The design department needs to train
the sales department on what they

00:48:43.992 --> 00:48:45.647
need and what their job entails.

00:48:45.675 --> 00:48:49.046
a lot of sales people, or a
lot of non designers are not

00:48:49.046 --> 00:48:49.946
really necessarily sales.

00:48:49.951 --> 00:48:52.088
I shouldn't say single sales
people out, but just a lot of

00:48:52.088 --> 00:48:53.798
people don't know what goes into.

00:48:54.203 --> 00:48:56.105
The design side of things.

00:48:56.105 --> 00:48:57.995
They think you just slap
a logo on a picture of a

00:48:57.995 --> 00:48:58.865
building and there's your sign.

00:48:58.865 --> 00:49:00.035
There's a lot more to
think through than that.

00:49:00.515 --> 00:49:02.525
Bryant Gillespie: Just moving
pixels around on screen, man.

00:49:02.525 --> 00:49:02.615
Right.

00:49:02.615 --> 00:49:03.365
And how hard is it?

00:49:03.815 --> 00:49:04.205
Michael Riley: Totally.

00:49:04.205 --> 00:49:04.775
Exactly.

00:49:04.842 --> 00:49:09.242
and really like the sales department,
what they're doing is driving the

00:49:09.242 --> 00:49:12.332
overall scope of the job and the look
and feel, the customer wants a sign

00:49:12.332 --> 00:49:14.372
that looks like this, and they want
it installed here in the building.

00:49:14.372 --> 00:49:14.612
Right.

00:49:15.602 --> 00:49:19.242
But a lot of the details are left up
to the design department to fill in,

00:49:19.278 --> 00:49:22.214
above and beyond, very high level
stuff like colors and sizes and

00:49:22.214 --> 00:49:24.344
maybe basic material or construction.

00:49:24.346 --> 00:49:26.433
there's a lot of details the
design department has to fill

00:49:26.438 --> 00:49:27.873
in and make educated guesses on.

00:49:28.473 --> 00:49:36.153
So design teaching sales, really
what goes into creating that proof

00:49:36.153 --> 00:49:37.377
and using real world examples.

00:49:37.377 --> 00:49:39.893
Like they should, take an actual design
request they got and say, okay, let's

00:49:39.893 --> 00:49:43.354
dissect this and figure out, for me
to complete this and do a good job and

00:49:43.354 --> 00:49:45.030
create a drawing, that's going to be.

00:49:45.660 --> 00:49:47.790
A sellable presentation for
you in the sales department.

00:49:47.790 --> 00:49:49.530
This is what I need, and
this is what I go through.

00:49:50.130 --> 00:49:55.590
And then the flip side of that
is sales is really hard too.

00:49:55.590 --> 00:49:57.720
And there's a lot that goes into
it that people don't realize.

00:49:57.720 --> 00:49:58.560
And don't understand.

00:49:59.010 --> 00:50:00.870
I feel like I've been picking
on sales people a lot.

00:50:00.908 --> 00:50:03.706
and I, I don't mean to salespeople
are, the engine that drives a sign

00:50:03.706 --> 00:50:06.574
company without salespeople, the
same, company's gonna wither and die.

00:50:06.904 --> 00:50:07.024
Oh yeah.

00:50:07.324 --> 00:50:08.434
But they're just a different breed.

00:50:08.434 --> 00:50:09.904
It's a different personality entirely.

00:50:09.904 --> 00:50:17.199
So sales, educating design on what they
do in their process, is really important

00:50:17.199 --> 00:50:21.459
too, so that the designers at least are
empathetic to what sales is going through

00:50:21.459 --> 00:50:25.308
and how hard it can be sometimes to get a
vector logo from a customer or, the prove

00:50:25.308 --> 00:50:32.769
pan own color and designers, tend to have
a bit of a, I dunno what the word is.

00:50:32.769 --> 00:50:33.969
I should use here crusty.

00:50:35.109 --> 00:50:36.609
They can, we could be crusty.

00:50:36.621 --> 00:50:38.314
we can be primadonnas.

00:50:38.719 --> 00:50:43.729
Sometimes and designers need
to meet the sales team halfway.

00:50:43.729 --> 00:50:47.128
And I've seen so many designers that say,
I will not design this for you, unless you

00:50:47.133 --> 00:50:49.138
get me a clean vector logo and PMs colors.

00:50:49.798 --> 00:50:51.598
And that's not always possible.

00:50:51.598 --> 00:50:54.919
And designers don't necessarily get
that, I mean, so they need to be able to

00:50:54.919 --> 00:51:00.949
recognize that sales is hard sales reps go
through hell and back to, to get that job.

00:51:01.249 --> 00:51:05.329
And sometimes they just can't get
all the answers and there's gotta

00:51:05.329 --> 00:51:09.679
be some collaboration between those
two in some way where they can both.

00:51:09.679 --> 00:51:10.489
I think that's the

00:51:10.489 --> 00:51:11.509
Bryant Gillespie: biggest thing, right?

00:51:11.514 --> 00:51:14.963
This is just being open and
collaborating instead of ah, Hey,

00:51:15.023 --> 00:51:16.883
like they're not giving me what I need

00:51:16.883 --> 00:51:19.223
Michael Riley: or so I'm
just not gonna do it, right.

00:51:19.223 --> 00:51:19.673
Yeah,

00:51:19.763 --> 00:51:20.123
Bryant Gillespie: yeah.

00:51:20.561 --> 00:51:22.922
or Hey, this is, this one's fuzzy.

00:51:22.922 --> 00:51:24.212
So I'm gonna do this other job.

00:51:24.392 --> 00:51:26.663
That's I've got the details for right.

00:51:26.933 --> 00:51:27.583
Michael Riley: It's right.

00:51:27.671 --> 00:51:30.831
so it just.

00:51:31.846 --> 00:51:34.265
I think being sympathetic to both
of those respected departments

00:51:34.265 --> 00:51:37.084
and what they go through and
understanding, their walk in this

00:51:37.089 --> 00:51:38.344
industry, I think is really important.

00:51:38.344 --> 00:51:39.568
And that's true of any department.

00:51:39.568 --> 00:51:40.798
That's not just sales design.

00:51:40.798 --> 00:51:44.308
I mean, the same can be set of design to
production and production to installation.

00:51:44.313 --> 00:51:49.318
I mean, these are all very unique,
specific disciplines that, and the

00:51:49.318 --> 00:51:52.018
people that are doing them are gonna
have their own unique personalities.

00:51:52.048 --> 00:51:54.838
And it's always oil and water.

00:51:54.898 --> 00:51:56.385
I mean, they never perfectly mesh.

00:51:56.457 --> 00:51:59.506
so, like we said, just creating
that environment or that, that

00:51:59.506 --> 00:52:02.806
culture where there is two way
collaboration and communication

00:52:02.806 --> 00:52:06.496
and empathy for those departments.

00:52:07.126 --> 00:52:07.336
Yeah.

00:52:07.516 --> 00:52:07.816
We'll go.

00:52:07.821 --> 00:52:08.506
I like the,

00:52:08.531 --> 00:52:12.310
Bryant Gillespie: I, I like the
idea of forced job shadowing or

00:52:12.312 --> 00:52:16.865
Hey, you do somebody else's role
for one day or a week or something.

00:52:16.865 --> 00:52:21.200
And, especially like new employees
or if you hire a new sales rep, Pair

00:52:21.200 --> 00:52:24.740
them up with the designers for a week
or the production guys for a week.

00:52:25.160 --> 00:52:25.430
Yeah.

00:52:25.430 --> 00:52:27.998
and just have them do actual
production work, I think that was,

00:52:28.043 --> 00:52:30.648
Michael Riley: or at least, I mean,
sometimes you can't put a sales rep

00:52:30.648 --> 00:52:33.901
and if you're, fabricating big monument
sign, like here's a welder yeah.

00:52:33.901 --> 00:52:34.231
Bryant Gillespie: Right.

00:52:34.771 --> 00:52:35.201
That's true.

00:52:35.201 --> 00:52:37.703
but, if you're the the
smaller vinyl side shop,

00:52:38.153 --> 00:52:39.263
Michael Riley: right, right.

00:52:39.263 --> 00:52:39.533
Yeah.

00:52:39.533 --> 00:52:41.693
That's a little more realistic, but
either whether, whether they're actually

00:52:41.693 --> 00:52:44.153
hands on helping or whether they're
just standing there and observing and

00:52:44.153 --> 00:52:48.450
taking notes, visually seeing something,
experiencing it firsthand, whether you're

00:52:48.450 --> 00:52:54.619
doing it or whether you're watching an
expert, do it goes a long, towards, I keep

00:52:54.619 --> 00:52:55.999
using the word empathy and I don't know.

00:52:56.039 --> 00:52:57.464
I feel like that's the best
word I can come up with.

00:52:57.510 --> 00:52:59.963
just understanding what it
takes to build that sign.

00:53:00.013 --> 00:53:00.103
yeah.

00:53:00.103 --> 00:53:01.483
I think empathy is a good word for.

00:53:02.143 --> 00:53:02.593
Yeah.

00:53:02.778 --> 00:53:05.778
I mean, I've, there's so many sales reps
that don't know what it takes to build

00:53:05.778 --> 00:53:08.591
a sign or so many designers that don't
know what it takes to build a sign.

00:53:08.591 --> 00:53:11.501
And there's so many fabricators that
don't have any idea what it takes to

00:53:11.501 --> 00:53:12.701
sell that sign that they're building.

00:53:13.331 --> 00:53:17.105
So that goes a long way towards putting
everybody on the same page and just

00:53:17.255 --> 00:53:20.255
reminding them that at the end of the
day, we're all on the same team, even

00:53:20.255 --> 00:53:21.155
though we're separate departments.

00:53:21.155 --> 00:53:23.735
And I feel like we're in way
competing with each other at rivals,

00:53:24.395 --> 00:53:27.245
we are all on the same page, we're
on the same team and we're all

00:53:27.245 --> 00:53:28.805
working towards the same end goal.

00:53:29.915 --> 00:53:31.977
And we're all just part of
that process to get there.

00:53:32.032 --> 00:53:34.348
and realigning based on that,

00:53:34.398 --> 00:53:38.148
Bryant Gillespie: let's jump into some
more like tactical recommendations.

00:53:38.148 --> 00:53:43.754
Hey, if we're dropping the ball on this,
what are some of the things that we can

00:53:43.754 --> 00:53:45.655
look at and start doing to sort it out.

00:53:48.730 --> 00:53:51.640
Michael Riley: Well, I think first
and foremost would be, to me, it

00:53:51.640 --> 00:53:54.648
would be interviewing your staff and
finding out what their frustrations

00:53:54.648 --> 00:53:57.973
are, what they perceive as, what's
causing communication breakdowns,

00:53:57.973 --> 00:54:01.007
or what's causing these difficulties
in their, their particular role.

00:54:01.048 --> 00:54:04.676
having the knowledge and understanding
information and what your employees go

00:54:04.676 --> 00:54:05.906
through, I think is first and foremost.

00:54:05.906 --> 00:54:09.747
Cause if you don't understand what
their complaints or concerns or

00:54:09.747 --> 00:54:12.722
frustrations are you really can't
just take a stab in the dark at that.

00:54:12.722 --> 00:54:14.162
You're not gonna be able
to address it very well.

00:54:14.822 --> 00:54:18.992
So, and that's not really a, I mean,
that's just taking 'em out to lunch

00:54:18.992 --> 00:54:21.242
and having a conversation with 'em,
whether it's one-on-one or whether

00:54:21.242 --> 00:54:22.490
it's, in an entire department.

00:54:22.580 --> 00:54:22.640
Yeah.

00:54:23.030 --> 00:54:24.470
I'm a huge fan of one on ones.

00:54:24.500 --> 00:54:25.220
Bryant Gillespie: Yeah, absolutely.

00:54:25.670 --> 00:54:25.970
Michael Riley: Yeah.

00:54:26.030 --> 00:54:28.490
It might have, I mean, if you have 60
employees that might not be realistic

00:54:28.540 --> 00:54:29.450
to, to do that with everybody.

00:54:29.630 --> 00:54:29.960
That's true.

00:54:30.020 --> 00:54:30.440
Correct.

00:54:30.860 --> 00:54:31.130
Right.

00:54:31.130 --> 00:54:33.142
But you, I mean, I think you could,
I, I think you could definitely

00:54:33.142 --> 00:54:35.479
take that entire department, take
your entire production department

00:54:35.479 --> 00:54:39.203
out for pizza and beer, and just,
and encourage them to speak openly.

00:54:39.203 --> 00:54:43.029
And honestly, and as you as an owner of
the person in, tasked with resolving this

00:54:43.029 --> 00:54:47.190
problem, like you've gotta be ready and
willing to hear their criticism, openly

00:54:47.430 --> 00:54:49.500
and not criticize back and point fingers.

00:54:49.505 --> 00:54:50.150
And, and that's,

00:54:50.150 --> 00:54:51.440
Bryant Gillespie: that's a
challenge in and of itself.

00:54:51.440 --> 00:54:52.010
Sometimes

00:54:52.110 --> 00:54:52.470
Michael Riley: that's real hard.

00:54:52.470 --> 00:54:54.675
and I, honestly, I would say that
if you really wanna get down to the

00:54:54.680 --> 00:54:58.335
meat potatoes of why communications
breakdown, communication, breakdowns

00:54:58.335 --> 00:55:03.045
happen is because the powers that be are
closed off to hearing that criticism.

00:55:03.045 --> 00:55:05.958
And they're not willing to, to
look introspectively on, on why

00:55:05.958 --> 00:55:10.488
it's happening, but starting there
documenting what's happening, why it's

00:55:10.488 --> 00:55:13.052
happening, interviewing your staff
is, has gotta be the starting point.

00:55:13.065 --> 00:55:16.605
and I, I think throughout those
conversations, once you've talked to

00:55:16.605 --> 00:55:17.719
everybody in your shop, I think the.

00:55:19.019 --> 00:55:22.679
Maybe not the solution, but the
path forward the road you need

00:55:22.679 --> 00:55:25.539
to take is going to float to the
surface and present itself to you.

00:55:25.546 --> 00:55:28.666
and then from there you just need
to start implementing whatever tools

00:55:28.666 --> 00:55:32.990
and systems and processes that,
apply to your particular scenario.

00:55:34.250 --> 00:55:38.210
Bryant Gillespie: Yeah, absolutely SOPs
and checklists and things like that.

00:55:38.210 --> 00:55:42.127
Come up a lot in our Facebook group
where we talked to all these owners.

00:55:42.228 --> 00:55:46.848
so I absolutely think you've got to, once
you've identified those problems, you

00:55:46.848 --> 00:55:50.493
gotta dive into that side of things and
start saying, okay, here's the way that

00:55:50.493 --> 00:55:55.773
we get files from customers or here's
the way that we document that handoff.

00:55:55.893 --> 00:55:56.523
Okay.

00:55:56.583 --> 00:55:57.513
You're the sales rep.

00:55:57.963 --> 00:56:01.713
Here's everything that you
need to enter a job properly.

00:56:02.283 --> 00:56:05.463
And there has to be accountability
on the other side of it as well.

00:56:05.523 --> 00:56:09.493
So, whether that's you as the owner,
that's providing that accountability

00:56:09.493 --> 00:56:13.693
or there's the sales manager or
an operations manager, like it.

00:56:14.758 --> 00:56:19.138
There has to be somebody who is reviewing
that and paying attention to it.

00:56:19.143 --> 00:56:22.738
Because one of the things that I've
seen a hundred times, and you've seen

00:56:22.738 --> 00:56:27.688
this at shop box as well, is like
the owners will implement a process.

00:56:28.528 --> 00:56:33.508
Things go well for two weeks, they step
back and do something else and then come

00:56:33.508 --> 00:56:36.118
back 12 weeks later or a month later.

00:56:36.688 --> 00:56:39.428
And Hey, we're no longer
following that process.

00:56:39.459 --> 00:56:43.029
because something happened,
somebody, it wasn't communicating

00:56:43.034 --> 00:56:47.529
somebody called in audible to, to
get back to our football analogy.

00:56:48.069 --> 00:56:51.822
and then that became the
default play from there on out.

00:56:52.602 --> 00:56:52.932
Michael Riley: Right.

00:56:53.952 --> 00:56:59.802
I think regardless of the topic, if
you're implementing systems and processes

00:56:59.802 --> 00:57:01.810
and SOPs, that's a continuous process.

00:57:01.810 --> 00:57:04.939
You can't just do it once and walk away
from it and expect it's gonna, hold up.

00:57:04.944 --> 00:57:08.832
You've gotta, it's something that you've
gotta constantly reinforce and, Refine

00:57:09.012 --> 00:57:12.619
and fine tune and keep on everybody's,
at the front of everybody's mind.

00:57:12.649 --> 00:57:16.037
it's impossible to implement systems
and processes and then just walk

00:57:16.042 --> 00:57:17.117
away and hope that they stick.

00:57:17.297 --> 00:57:18.347
It just doesn't work that way.

00:57:18.400 --> 00:57:20.777
especially in this industry where
everything is, everything is rush

00:57:20.782 --> 00:57:22.187
driven, everything is deadline driven.

00:57:22.187 --> 00:57:25.967
Everything is custom and has to pass
through multiple hands in departments.

00:57:25.967 --> 00:57:31.397
And there's a lot of waste and errors
and mistakes and other human factors

00:57:31.397 --> 00:57:35.547
that play into how quickly something
goes from point a to point B in a shop.

00:57:35.547 --> 00:57:38.520
and that's where, when those things
happen, that's where the system is

00:57:38.520 --> 00:57:41.520
in processes break down, because
now you're behind the eight ball and

00:57:41.520 --> 00:57:44.010
you've gotta reprint something and
shit, let's just get it done really

00:57:44.010 --> 00:57:47.400
quickly and skirt the system so that
we can get it in the customer's hands

00:57:47.940 --> 00:57:52.080
Bryant Gillespie: hundred,
hundred, hundred percent.

00:57:52.080 --> 00:57:53.520
Yeah, that was gonna be my next point.

00:57:53.575 --> 00:57:58.195
before I died, there was, is that,
If you, if everything is a rush job,

00:57:58.195 --> 00:58:02.605
or if you haven't communicated the
right expectations to the client up

00:58:02.605 --> 00:58:07.675
front, and like you're continually
just like the stress level is high.

00:58:07.675 --> 00:58:09.708
The tensions are mounting in the shop.

00:58:09.708 --> 00:58:11.998
like those handoffs are gonna
be stressful, even if you've

00:58:11.998 --> 00:58:13.754
got great systems in place.

00:58:13.774 --> 00:58:16.901
and a lot of shops that we talk to,
obviously don't, so that's where

00:58:16.921 --> 00:58:19.043
the problems compound and grow.

00:58:19.043 --> 00:58:20.813
And it really cause

00:58:20.813 --> 00:58:21.803
Michael Riley: expensive mistakes.

00:58:22.403 --> 00:58:22.763
Right.

00:58:22.852 --> 00:58:26.217
that's a really good point too, is, we're
talking about internal communication here.

00:58:26.246 --> 00:58:29.390
but there's also communication with
the customer and there's handoff with

00:58:29.390 --> 00:58:31.880
the customer too, just like there is
from department to department in your

00:58:31.880 --> 00:58:35.258
shop and that's the two are one are two
sides of the same coin, whether you're

00:58:35.258 --> 00:58:37.478
communicating with the customer, you're
communicating with your production

00:58:37.478 --> 00:58:42.369
manager or whatever, and having
those systems in processes in place.

00:58:44.409 --> 00:58:48.736
Not only for when jobs go smoothly,
but also, when things go off the

00:58:48.736 --> 00:58:54.946
rails, we'll make the communication
with the customer a lot easier and

00:58:54.946 --> 00:58:58.682
smoother and just establishing realistic
expectations front for your customer.

00:58:58.682 --> 00:59:02.864
And this goes back also to training sales,
whether it's the design team, training,

00:59:02.864 --> 00:59:05.823
the sales on what they need, or the
production team or installation team.

00:59:05.823 --> 00:59:09.221
if sales, if your salesperson or
your sales team is a hundred percent

00:59:09.431 --> 00:59:11.741
up to speed and on board with
what everybody else in the shop is

00:59:11.741 --> 00:59:15.371
doing, they're going to be able to
communicate realistic expectations

00:59:15.371 --> 00:59:17.651
to your customer on lead time.

00:59:17.711 --> 00:59:20.436
And, there's material shortages
left and right right now, so, we're

00:59:20.436 --> 00:59:22.836
gonna put this into production,
but there could be delays.

00:59:22.836 --> 00:59:25.120
We, you need to expect that
there, we can't control when

00:59:25.120 --> 00:59:26.050
we get this material in.

00:59:26.050 --> 00:59:30.382
And if we're not able to get it to meet
your deadline, we'll figure out a plan

00:59:30.382 --> 00:59:34.342
B, but you know, know this going into it,
that this might be an issue that arises.

00:59:35.002 --> 00:59:38.902
Things like that, planting those
seeds in your customer's head at

00:59:38.902 --> 00:59:44.562
the point of sale at the time of
sale will eliminate a lot of that

00:59:45.102 --> 00:59:46.542
frustration on the customers end too.

00:59:46.542 --> 00:59:49.842
And then having to follow up with
you constantly, but it all goes back

00:59:49.842 --> 00:59:52.272
to internal communication so that
your salesperson or your project

00:59:52.272 --> 00:59:55.062
manager or your customer service rep
is able to communicate effectively

00:59:55.062 --> 00:59:56.082
with the client of the first place.

00:59:57.492 --> 00:59:57.972
Bryant Gillespie: Absolutely.

00:59:58.062 --> 00:59:58.512
Well said.

00:59:59.052 --> 00:59:59.425
Well set.

00:59:59.475 --> 01:00:02.124
All right, guys, let's bring
this one to a close, what's a,

01:00:02.304 --> 01:00:03.714
the rapid fire takeaways today.

01:00:03.719 --> 01:00:04.074
Peter

01:00:07.994 --> 01:00:08.614
Peter Kourounis: use slack.

01:00:08.714 --> 01:00:10.404
If your communication sucks.

01:00:12.154 --> 01:00:12.714
Bryant Gillespie: I like that one.

01:00:13.114 --> 01:00:15.564
I like that one short to the point Mike

01:00:16.024 --> 01:00:16.314
Michael Riley: sign.

01:00:16.884 --> 01:00:17.364
I like it.

01:00:17.364 --> 01:00:21.787
lean on sign, bunny, sign money, lean
on tools and apps and integrations

01:00:21.787 --> 01:00:23.205
to streamline, communication.

01:00:23.210 --> 01:00:24.375
But don't forget.

01:00:25.665 --> 01:00:30.825
Just face to face conversations and
meetings and go a long way towards getting

01:00:30.825 --> 01:00:35.188
everybody on the same page and having an
op open environment for communication,

01:00:35.188 --> 01:00:41.008
where communication and questions and
concerns are encouraged to be brought

01:00:41.013 --> 01:00:43.409
to the surface is hugely important.

01:00:43.409 --> 01:00:47.476
Bryant Gillespie: I'm gonna, I'm gonna go
on your side here, Mike, make the time and

01:00:47.476 --> 01:00:52.876
space to work on the relationships with
your employees and between departments.

01:00:53.866 --> 01:00:55.186
It's critical.

01:00:55.276 --> 01:00:56.296
Absolutely critical.

01:00:57.256 --> 01:00:58.306
Can't stress it enough.

01:00:59.956 --> 01:01:00.946
You want good workflow?

01:01:01.876 --> 01:01:02.566
I got it.

01:01:02.896 --> 01:01:06.136
When you fix your
relationships inside the shop.

01:01:07.786 --> 01:01:08.296
Peter Kourounis: all right, guys.

01:01:08.296 --> 01:01:09.346
See you on the next soon.

01:01:10.036 --> 01:01:10.306
Michael Riley: All right.

01:01:11.176 --> 01:01:12.176
See you guys see you guys