Your Content Strategy Isn’t Broken. Your System Is.

Your content strategy isn’t broken. Your system is.

In Episode 2 of Permission to Rant, we talk about workflows, the approvals that stall momentum, the unclear ownership that slows everything down, and the “ASAP” deadlines that in fact, aren’t actually deadlines.

We discuss why 86% of marketers feel overwhelmed, why you probably don’t need a new strategy every quarter, and how good ideas die somewhere between feedback round 12 and “just one more comment.”

If you’ve ever stared at a task that should take 15 minutes but felt paralysed by all the steps around it, this one’s for you.

Come rant with us.

Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.

Hosted by Penny and Nike from Contentoo.

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Penny Warnock
Nike Pucci

What is Permission to Rant?

Welcome to Permission to Rant, the video-first marketing talk show where marketers are the story — but never the problem.

Hosted by Penny and Nike from Contentoo, this is what happens when two marketers sit down, press record, and say the things everyone is thinking but no one is brave enough to post on LinkedIn.

Expect passionate rants about AI hype, broken workflows, stakeholder chaos, and the very human experience of trying to do good B2B marketing without losing your mind. Sometimes we meditate. Sometimes we spiral. Every episode lands on one clear takeaway: you are not the problem. Bad systems are.