Talk West

Marketing moves fast – new channels, approaches and technologies are constantly emerging.

And expectations for marketing and brand are changing.

Leaders today expect answers to questions like “If I spend this money in branding, what will I get for it?”, “We have really big goals. Can I count on marketing to deliver?” or “There are lots of different areas of the business that are competing for investment. What’s the ROI on an investment in marketing?”

Show Notes

Marketing moves fast – new channels, approaches and technologies are constantly emerging.

And expectations for marketing and brand are changing.

Leaders today expect answers to questions like “If I spend this money in branding, what will I get for it?”, “We have really big goals. Can I count on marketing to deliver?” or “There are lots of different areas of the business that are competing for investment. What’s the ROI on an investment in marketing?”

Today we're joined by two Karen Albritton, CEO of Walk West, and Donald Thompson, CEO of The Diversity Movement.

Talk West is brought to you by Walk West, and is produced by Earfluence.

What is Talk West?

How do you take control of your life, and your career, without a guide to help you along? Talk West is a conversation-based podcast that goes beyond the LinkedIn profile to understand the nuances of our guests’ personal, and career, journeys. Tune in every other week to hear compelling stories, key insights and strategies about manifesting growth opportunities, unlocking new business potentials, and spearheading your professional journey.

Walk West is a full-service branding and marketing agency based in Raleigh, NC. Join us as we chat with thought leaders, business experts, and former Walk West clients, as well as the people who have helped Walk West flourish into North Carolina’s fastest growing agency.

Podcast Production by Earfluence. Hosted by Mike “Mango” Manganillo, Vice President, Marketing and Growth, and Derek Ross, Senior Account Supervisor.