Swim Against The Tide

In this episode of the podcast episode we meet Dan Binks, the Managing Director of Liberation Foods, the first UK based Fairtrade nut and Community Interest Company that's owned by smallholder farmers around the world.

We discuss Dan's unique career journey in the food industry, his educational background, and the importance of fair trade.

Dan shares insights into his transition to Liberation Foods, coming from a technical food background, growing into a general management role and the company's focus on supporting smallholder farmers globally.

The conversation highlights the significance of understanding the food supply chain, the global impact of food production and the operational challenges within the food industry.

Dan finishes with some interesting advice he would give to his younger self.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.