The Real Bottom Line

Lisa Hrabuk is a former award-winning writer and journalist turned business strategist and problem solver. Through her company, Wicked Ideas, Lisa helps shift power dynamics, untangle problems, and access the money and influence needed to create sustainable change that sticks. We get philosophical, yet also practical, as we discuss wicked problems, what they are, and how they can be solved.

If you want to find out what FAST and SLOW mean when it comes to these wicked problems and ideas, and how to embrace being a disruptor and stepping into the power of shifting your ecosystem, then this is the episode for you! Listen now to learn the importance of your values, and how identifying where you want to go (not where you are) is integral to finding your success.

Learn more about Lisa at wickedideas.ca

LinkedIn: https://www.linkedin.com/in/lisahrabluk/

Show Notes

Lisa Hrabuk is a former award-winning writer and journalist turned business strategist and problem solver. Through her company, Wicked Ideas, Lisa helps shift power dynamics, untangle problems, and access the money and influence needed to create sustainable change that sticks. We get philosophical, yet also practical, as we discuss wicked problems, what they are, and how they can be solved.

If you want to find out what FAST and SLOW mean when it comes to these wicked problems and ideas, and how to embrace being a disruptor and stepping into the power of shifting your ecosystem, then this is the episode for you! Listen now to learn the importance of your values, and how identifying where you want to go (not where you are) is integral to finding your success.

Learn more about Lisa at wickedideas.ca

LinkedIn: https://www.linkedin.com/in/lisahrabluk/


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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms.

I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10.

We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now.

If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.