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If you asked your customers,
what is your business known for?

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What would they say? The thing is,

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you have more control over
their answer than you may think.

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My name is Grace Griffith.

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I co-lead a creative agency and we help
businesses establish what they're known

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for through brand messaging.

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I'm storytelling that really
establishes who they are and what they

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do in ways that connect with
the people that they're serving.

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In this podcast,

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we are going to talk about how you can
do just that through the lens of video

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production, messaging,
copywriting, social media,

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all the things that come together for
your marketing and all the ways that you

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incorporate your creative into how people
see and interact with your business.

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We're going to share insights and
strategies for how you can help

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people understand what you're
known for and establish

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that narrative in their mind
so that when they think of you,

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your messaging is what comes to mind.
We're going to give you examples of

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cross industry elements that something
that might work in a nonprofit could

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be the thing that makes an
interior design business stand out.

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We'll share insights from the healthcare
industry, food and beverage industry,

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lots of different approaches that you
can incorporate into your business to

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really help get your brand story
across. My co-host is Paul Griffith.

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He is the founder of our
creative agency, Griffith Media,

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and he has 20 years of video
production experience that he

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brings to the table. That's a really
long time and making me feel old. Thanks.

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You're welcome.

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So he'll bring that
perspective to this podcast.

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We'll approach everything
through a marketing lens as well.

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So creative is really important,

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but we'll infuse creative into
a marketing approach because

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that is how your customers and your
prospects are interacting with your brand.

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Both are important and so we'll give you
a balance of both. We're also married.

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That's why we share the same last
name, Griffith, hence Griffith Media.

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So you'll get that lens as well of what
it's like for a married couple to be

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working together. It''s fun. It is
fun. We have lots to say on that.

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Yeah, there'll be a little bit of
interrupting each other and apologies.

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And yeah, it'll be fun.

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If you're someone who owns a business,
leads a business, you lead a department,

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a team, or your creative yourself,
there is something for you.

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In this podcast, we're going to be talking
to business owners, other creatives.

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We're going to be talking about multiple
different perspectives for how you

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approach your marketing,
how you infuse storytelling,

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and to the different ways that your
customers and your prospects interact with

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your brands. There's so much to learn.

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There's so much that
we would love to share,

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so many perspectives
to shine the light on,

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and so we hope you'll join us for the
known for podcast. You don't want to miss

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an episode. Go ahead and hit subscribe
so that shows up on your feed.

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And once you listen to that first episode,

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we would love for you to leave a review
that helps us know where you are coming

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from, what role you have,

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what perspective you are
listening to this podcast from,

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and will help us choose
what topics to talk about.

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So we're excited to engage with you.
We're excited to share with you.

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We hope you'll join us
for the known for podcast.