If you asked your customers, what is your business known for?
What would they say? The thing is,
you have more control over their answer than you may think.
My name is Grace Griffith.
I co-lead a creative agency and we help businesses establish what they're known
for through brand messaging.
I'm storytelling that really establishes who they are and what they
do in ways that connect with the people that they're serving.
In this podcast,
we are going to talk about how you can do just that through the lens of video
production, messaging, copywriting, social media,
all the things that come together for your marketing and all the ways that you
incorporate your creative into how people see and interact with your business.
We're going to share insights and strategies for how you can help
people understand what you're known for and establish
that narrative in their mind so that when they think of you,
your messaging is what comes to mind. We're going to give you examples of
cross industry elements that something that might work in a nonprofit could
be the thing that makes an interior design business stand out.
We'll share insights from the healthcare industry, food and beverage industry,
lots of different approaches that you can incorporate into your business to
really help get your brand story across. My co-host is Paul Griffith.
He is the founder of our creative agency, Griffith Media,
and he has 20 years of video production experience that he
brings to the table. That's a really long time and making me feel old. Thanks.
You're welcome.
So he'll bring that perspective to this podcast.
We'll approach everything through a marketing lens as well.
So creative is really important,
but we'll infuse creative into a marketing approach because
that is how your customers and your prospects are interacting with your brand.
Both are important and so we'll give you a balance of both. We're also married.
That's why we share the same last name, Griffith, hence Griffith Media.
So you'll get that lens as well of what it's like for a married couple to be
working together. It''s fun. It is fun. We have lots to say on that.
Yeah, there'll be a little bit of interrupting each other and apologies.
And yeah, it'll be fun.
If you're someone who owns a business, leads a business, you lead a department,
a team, or your creative yourself, there is something for you.
In this podcast, we're going to be talking to business owners, other creatives.
We're going to be talking about multiple different perspectives for how you
approach your marketing, how you infuse storytelling,
and to the different ways that your customers and your prospects interact with
your brands. There's so much to learn.
There's so much that we would love to share,
so many perspectives to shine the light on,
and so we hope you'll join us for the known for podcast. You don't want to miss
an episode. Go ahead and hit subscribe so that shows up on your feed.
And once you listen to that first episode,
we would love for you to leave a review that helps us know where you are coming
from, what role you have,
what perspective you are listening to this podcast from,
and will help us choose what topics to talk about.
So we're excited to engage with you. We're excited to share with you.
We hope you'll join us for the known for podcast.