Why Audience-First Content Drives Real Results with Jonathan Paul

What does it take to create content that truly connects with your audience?

Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix?

How can aligning product marketing, brand, and content unlock better outcomes?

Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, VP of Content Marketing at Vena Solutions, joins Mark Kilens and Nick Bennett to share how his team is structured across multiple functions, why content must be audience-first, and what most executives get wrong about content strategy and event marketing.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:53) Wistia’s report shows how video drives better results

(03:45) Where video placement fails on blogs and case studies

(06:00) Why most content teams stay lean and focused

(09:52) Inside Vena’s unified approach to content and product

(13:35) What makes content stand out in a crowded market

(20:02) Misconceptions execs have about content and events

(24:32) Creating hands-on, high-value event experiences

For more on how to build a unified, high-impact content engine and where most marketers are still missing the mark, head to the full conversation on TACK Insider: https://tackinsider.com/ 

Connect with Jon Paul: https://www.linkedin.com/in/jdpwrites/ 

Our sources from today’s headlines:

• https://wistia.com/learn/marketing/video-marketing-statistics
• https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research 

Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.

With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.