Why Audience-First Content Drives Real Results with Jonathan Paul

What does it take to create content that truly connects with your audience?

Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix?

How can aligning product marketing, brand, and content unlock better outcomes?

Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, VP of Content Marketing at Vena Solutions, joins Mark Kilens and Nick Bennett to share how his team is structured across multiple functions, why content must be audience-first, and what most executives get wrong about content strategy and event marketing.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:53) Wistia’s report shows how video drives better results

(03:45) Where video placement fails on blogs and case studies

(06:00) Why most content teams stay lean and focused

(09:52) Inside Vena’s unified approach to content and product

(13:35) What makes content stand out in a crowded market

(20:02) Misconceptions execs have about content and events

(24:32) Creating hands-on, high-value event experiences

For more on how to build a unified, high-impact content engine and where most marketers are still missing the mark, head to the full conversation on TACK Insider: https://tackinsider.com/ 

Connect with Jon Paul: https://www.linkedin.com/in/jdpwrites/ 

Our sources from today’s headlines:

• https://wistia.com/learn/marketing/video-marketing-statistics
• https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research 

Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

No BS news about B2B Go-To-Market.

This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experiences buyers want.

Mark Kilens and Rachel Elsts Downey give it to you straight - what you're doing wrong, what you're doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviors, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B's greatest playbooks and lays out the ‘tactics’ to avoid like the plague.

Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.