ADTENTION! The American Advertising Federation Tenth District Podcast

Wally Snyder has done it all. But the most important thing he has done for our industry is keep it level and transparent and build trust. Currently Wally holds the title of Executive Director of IAE, the Institute for Advertising Ethics. Wally recently hosted a Webinar called "free ad ethics day", offered to AAF members and the advertising industry at large, a 90 minute certificate course that provided insight into the importance of creating ethical advertising. It attracted a global audience. These are the kind of things Wally has always done on behalf of our industry. It's a great conversation.

Show Notes

New media, digital advertising has created some very unique challenges as it relates to transparency.  Wally's "free ad ethics day" will be repeated in the near future, and it is just one part of what Wally has dedicated his life to.  Wallys' background includes time spent as an assistant director for advertising practices at the FTC.  Wally says our industry is doing a pretty good job of doing the right thing, but there is much work to be done as advertisers build consumer trust.  We talked about the recent issues involving Facebook, and how collecting data has caused some serious problems.  Wally Snyder is an Advertising Hall of Famer, but his down-to-earth approach to our industry makes it easy to clearly see how his simplistic approach can make a big impact.  You'll enjoy meeting Wally.

ADTENTION is an audio production of Radio Lounge, providing voiceover training Houston and Houston podcast recording studio.

What is ADTENTION! The American Advertising Federation Tenth District Podcast?

Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, and promotes the value of ethical and transparent advertising. Find out more at aaf10.org today.