Retail Remix


When we think of customer experience, the awareness, education and engagement stages of the shopping journey come to mind. In fact, merchants tend to focus on everything that comes before conversion. But as consumers pay more attention to ease and speed of fulfillment, the post-purchase experience is becoming a top priority.

Show Notes

When we think of customer experience, the awareness, education and engagement stages of the shopping journey come to mind. In fact, merchants tend to focus on everything that comes before conversion. But as consumers pay more attention to ease and speed of fulfillment, the post-purchase experience is becoming a top priority.  
 
During this episode of Retail Remix, Narvar’s Founder and CEO Amit Sharma offers his insights on:  
  • Why the post-purchase experience has been overlooked and what retailers risk losing if they continue to ignore it; 
  • Ways merchants can orchestrate post-purchase communication to create transparency and build trust;  
  • The power of personalized content and helpful resources to maintain customer engagement and set a foundation for long-term loyalty.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.