Is LinkedIn really worth your time? (Spoiler: yes, but not how you think)
Join host Kendra Losee and former tech executive turned personal branding expert Jaime Chambron for a refreshingly honest conversation about LinkedIn. If you've been avoiding LinkedIn or feeling overwhelmed by 'showing up' there, this episode is for you.
You'll discover:
- Why 30 minutes a week is all you need to start
- How to make your profile stand out (without being fake)
- The 'crawl-walk-run' approach to building your presence
- Why those motorcycle photos might get more engagement than your thought leadership
Perfect for business owners over 40 who want to leverage LinkedIn strategically - and actually enjoy using it.
Ready to make LinkedIn work for you? Listen now and discover how to build authentic connections without spending hours on the platform.
Show Notes
EPISODE SNAPSHOT: Join Kendra and personal branding expert Jaime Chambron for a practical conversation about leveraging LinkedIn without the overwhelm. From profile optimization to content strategy, discover how to make LinkedIn both effective and enjoyable.
GOLDEN NUGGETS:
- Why 30 minutes a week is enough to start building presence
- How to optimize your headline for maximum impact
- The power of repurposing existing content
- Why personal stories often outperform professional posts
PRACTICAL TIPS:
- Start with profile optimization (headline, banner, about section)
- Engage authentically in comments before creating content
- Repurpose existing content (presentations, blogs, webinars)
- Share personal stories that relate to your professional journey
ACTION STEPS:
- Update your LinkedIn headline using Jaime's formula
- Spend 30 minutes this week engaging with your network
- Look through your content archives for repurposing opportunities
- Join relevant industry groups
đ Connect with Jaime:
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đConnect with Kendra
DISCLAIMER:
This podcast is sponsored by KendraLosee.com. Some links are affiliate links which means if you buy something we may receive a small commission.
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What is Invisible to Invincible Podcast: Marketing and Branding for High Achievers?
Are you ready to go from invisible to in-demand? The Invisible to Invincible Podcast gives you the strategies you need to finally stand out.
Hosted by award-winning marketing expert, mindset coach, and author Kendra Losee, this podcast helps entrepreneurs and leaders build their visibility and attract the recognition they deserve. With over 25 years of experience growing brands, Kendra delivers simple, effective tools to help you amplify your expertise and become the go-to authority in your field.
Whether you're struggling to get noticed, hesitant to market yourself, or unsure where to start, youâll find actionable ideas, strategies, and encouragement here. From mastering your message to building a personal brand that shines, this podcast will help you create a business youâre proud ofâwithout the stress or overwhelm.
This podcast is for you if:
- You want to get seen and start attracting the right clients.
- Youâre ready to amplify your expertise and grow your influence.
- You believe in building a business that reflects your unique genius.
Step into the spotlight and build the business youâve always imagined. Tune in to The Invisible to Invincible Podcast and start your journey from invisible to in-demand today.
Connect with Kendra at kendralosee.com.